If Lucas Moura's transfer fee from Sao Paulo to Paris St. Germain was $54 million, how much will his Brazilian Olympic teammate, Neymar, go for? Santos president Luis Alvaro says Neymar is "priceless."

"I am adamant in saying that Neymar is priceless," Alvaro told Lance!. "Millions and millions of euro, dollars and reais could not pay for him. He is a unique player. [He is] distinguished... [he] is the great idol of Brazilian soccer, [for whom it is] impossible to negotiate for. I also understand that the amount spent for Lucas is deserved. Both are players who represent a new stage of Brazilian football. Along with [Leandro] Damiao, they are impressing the world."

Neymar's new contract with Santos contains a buy-out clause of $80 million. But Alvaro doesn't expect Neymar to go anywhere until after the 2014 World Cup.