By Paul Kennedy

Wednesday's Mexico-USA friendly, dubbed the "Aztecazo" for the shocking U.S. win at Azteca Stadium, drew 9.4 million viewers who tuned in to all or part of the coverage on Spanish-language Univision, making it the No. 1 broadcast program in primetime among adults 18-49, adults 18-34, men 18-49 and men 18-34 -- beating ABC, CBS, FOX and NBC.

Univision averaged more than 4.5 million viewers, or more than five times the 797,000 viewers on ESPN2. The number of viewers on the Deuce was down by more than a quarter for the USA-Mexico game a year earlier that marked Jurgen Klinsmann's debut as U.S. national team coach.

SOUNDERS HIRE CAA. The Seattle Sounders have hired CAA Sports to represent them when go about negotiating a jersey sponsorship when their current five-year agreement with Microsoft's XBox ends after the 2013 MLS season.

In announcing the deal, the Sounders emphasized their enormous drawing power. Their most recent crowd of 55,718 for a 2-0 win over Northwest rival Vancouver pushed their 2012 average to 42,666, which would rank them fourth in Spain's La Liga and Italy's Serie A, sixth in England's Premier League and 11th in Germany's Bundesliga (2011-12 averages).

Dubai-based airline Emirates (sponsor of Real Madrid, Arsenal, AC Milan, Paris St. Germain and Hamburg) has been mentioned as a potential jersey sponsor for the Sounders.

WORTH READING. Wonder how the British media manipulate news coverage of the transfer market to juke their stats, ie. boost pageviews online? EPL Talk examines how the Daily Mail manipulated a story's headline to turn an unsourced story about Swansea City midfielder Joe Allen closing in on a move to Liverpool into “Joe Allen agrees terms with Liverpool," on Google, Twitter and its RSS feed. (Allen did move to Anfield but not in the time frame of the publication of the article.) A football section full of transfer gossip is just one reason the Daily Mail surpassed The New York Times as the world’s most popular online newspaper.
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