Real Madrid striker Cristiano Ronaldo has given yet another interview to CNN where he reiterates his desire to win the 2012 FIFA Ballon d’Or award, given annually to the world’s best player. In this particular interview, which is conducted in English and can be viewed here, Ronaldo worries that a negative public image may stand in the way of him collecting the coveted individual honor.

Once again, Ronaldo, 27, is locked in a battle with FC Barcelona’s Lionel Messi, 25, for the prize, which Messi has won for the past three years in a row. Ronaldo claims that he deserves the award this year because Real won the La Liga title while Barcelona had to settle for the Copa del Rey.

"It (the Ballon d'Or) means a lot for me,” Ronaldo said, adding that if he were a judge, “I would put everything in one bag and try to see what they (the contenders) have done by the year. If you speak about me and Leo, who won more things? Who played better? Who won the most important trophies? So I cannot say I deserve to win, but I think I'm in a good position."

When asked whether his image has been an issue, he said: "I don't want to cry about that, but sometimes I think yes … Maybe I agree, I have bad image on the field ... because I'm too serious, but if you really know me, if you are my friend, if I leave you inside my house, if you share the day with me, you will know I hate to lose.”