Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Traffic regains Concacaf rights
by Paul Kennedy, November 28th, 2012 5:36PM

MOST READ
TAGS:  gold cup, los angeles galaxy, manchester united, men's national team, soccer business, uefa champions league

MOST COMMENTED

By Paul Kennedy

Traffic has snagged commercial partnership rights to the 2013 Gold Cup and the 2013-14 and 2014-15 Concacaf Champions League away from SUM.

The Concacaf executive committee approved the deal after due process from the Concacaf Evaluation Committee that included U.S. Soccer general secretary Dan Flynn.

Traffic had held the Concacaf rights for the Gold Cup and Concacaf Champions Cup until 2003.

SUM has held the Concacaf rights since then as it gained increasingly control of the American soccer market. It is also the MLS and U.S. Soccer marketing arm and organizes many international friendly matches.

The switch back to Traffic from SUM coincides with the change in regimes at Concacaf, where Jeffrey Webb of the Cayman Islands replaced Trinidadian Jack Warner as president and Colombian-born Enrique Sanz replaced American Chuck Blazer as general secretary.

Sanz previously worked at Traffic, which was founded 32 years ago in Brazil and is a leading international soccer agency. It is a major stakeholder in the NASL.

MAN. UNITED'S 11TH DEAL. Manchester isn't the wealthiest English club for nothing. It signed its 11th sponsorship deal of the year when it signed a four-year agreement with prominent Turkish bank Denizbank. Denizbank will offer a Manchester United-branded credit card and cardholders will get a number of incentives and benefits of interest to Man. United fans.

THE GALAXY STORY. As part of its deal with the new Time Warner Cable SportsNet and Time Warner Cable Deportes, “Backstage: Galaxy” and Spanish-language “Galaxy Confidencial” have offered a behind-the-scenes look at the Galaxy during its playoff run.

UCL VIEWERSHIP RECORD. The Manchester City-Real Madrid match on Nov. 21 was the most-watched UEFA Champions League Group stage match in Fox Soccer history with 236,000 total viewers. The match, which ended in a 1-1 draw that knocked Manchester City out of the competition, is also the highest-rated UEFA Champions League group stage match in network history in household coverage area rating (0.42) and key male demographics, including 18-34 (0.58), 18-49 (0.55) and 25-54 (0.56).
 
THANKSGIVING TV HIT. FOX Soccer’s Thanksgiving coverage of the Europa League match between Lazio and Clint Dempsey's Tottenham  also made history as it attracted 129,000 viewers, making it the most-watched UEFA Europa League match to date on the network.
--------------------------------
Email: Send releases to Soccer America
Friend Soccer America
Facebook
Follow Soccer America Twitter
Soccer Business Insider RSS feed



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer Business Insider
Donovan case study: turning a negative into a positive    
So what's happens to a star from a marketing perspective when things go wrong? How do ...
Top 10 soccer television stories of the year    
It is almost impossible to go a day without finding live soccer somewhere on television. Most ...
U.S. Soccer renews Nike deal through 2022    
Nike, a U.S. Soccer partner since 1995, will be providing men's and women's national team uniforms ...
Mizuno cleats hit U.S. market     
Mizuno, the century-old Japanese company that entered the U.S. market in 1961 and has specialized in ...
Signs of progress on D.C. stadium plans    
The proposal for the D.C. United stadium to be built in Washington's Buzzard Point neighborhood could ...
Miami 'giddy' about soccer, New York? Not so much    
Miami-Dade County commissioners have demonstrated their support for soccer. Just what that gets David Beckham and ...
NYCFC eyes Bronx stadium site; Miami Beckham United gets on agenda    
It will take an Edwin Moses-type to cleanly clear all the hurdles that lie ahead for ...
MLS Cup viewers on UniMas surpass those on ESPN    
Saturday's MLS Cup drew the fewest English-language viewers on record, so few in fact that the ...
Team Beckham eyes Miami stadium site by the bay    
You can't say David Beckham doesn't think big.
FIFA-adidas partnership extended through 2030    
The World Cup and adidas are synonymous, their relationship going back to the 1970 World Cup ...
>> Soccer Business Insider Archives