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MLS Cup viewers jump on TeleFutura, Xolos are TV hit
by Paul Kennedy, December 4th, 2012 8:29PM

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TAGS:  mexico, mls, soccer business, television

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By Paul Kennedy

Saturday's MLS Cup 2012 on Spanish-language TeleFutura delivered 485,000 viewers -- an increase of 58 percent over the 2011 final and an increase of 109 percent over the 2010 final, both on Galavision.

TeleFutura will be re-branded as UniMás in 2013 and expand its soccer offerings as part of its strategy to offer Hispanic Millennial males – the Más Generation – options for "bolder content." The network will be male-skewing with a "sweet spot" age of 28.

UniMás has confirmed it will significantly increase in 2013 its sports offerings, including the Mexican national team, Mexico's Liga MX, Gold Cup and Confederations Cup. “Contacto Deportivo” will remain UniMás' nightly sports news show.

Most of Univision's 2012 MLS regular-season coverage was on Galavision, where viewer figures ranged from 128,000 (New York-D.C. United) to 20,000 (FC Dallas-Chivas USA).

XOLOS HIT ON UNIVISION. Sunday's coverage of the Toluca-Tijuana game to decide the Liga MX's Torneo Apertura in Mexico on Univision drew an average of 2.9 million viewers.

That would put the number of viewers who watched Tijuana win the Apertura championship at more than double those who watched Saturday's Los Angeles Galaxy-Houston Dynamo game on ESPN (797,000) and TeleFutura (485,000) combined.

The Toluca-Tijuana game was the most-watched Liga MX game on Univision among total viewers 2+ and adults 18-49 since 2010.

Featuring two Americans -- Edgar Castillo and Joe Corona -- in the starting lineup, Tijuana won the Apertura title in only its second season in the Mexican first division.

The Xolos are hugely popular across the border in San Diego.

PUMA INTRODUCES EVOSPEED 1 FG. Puma has introduced the evoSPEED 1 FG, worn by Manchester City star Sergio Aguero. The shoe was created to continue the evoSPEED concept, highlighted by its lightweight outsole light, flexibility and comfortable fit.


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