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'Beckham 32' jersey sales to top $20 million
by Paul Kennedy, by Ridge Mahoney, February 13th, 2013 3:32AM

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TAGS:  england, france, mexico, mls, soccer business, sporting kansas city


By Ridge Mahoney and Paul Kennedy

David Beckham will be donating his salary from his five-month contract with French club Paris St. Germain to a French children's charity, but don't worry about the Englishman going poor during his stay in Ligue 1.

The Daily Mail reports that 150,000 Beckham replica jerseys will be sold. The "Beckham 32" shirts retail for about $150, so sales should top $20 million.

The newspaper estimates 10 million Beckham replica jerseys have been sold during his career to a tune of $1.5 billion.

What's ironic about Beckham's move to PSG is that the French club is outfitted by Nike. Beckham has enjoyed a long-term relationship with Nike's archrival, adidas.

Beckham's PSG deal will allow him to avoid France's controversial new 75 percent income tax. Income from merchandising rights are expected to flow through London-based Footwork Productions.

BRANDS RE-UP WITH MEXICO. Paint and automotive products have long been part and parcel of sports marketing, and that includes the increasing stature of the Mexican national team.

Behr Paints and NAPA Auto Parts have renewed deals with Soccer United Marketing, MLS's marketing, for their sponsorship of the Mexican national team.

It marks the seventh year in a row NAPA will be the the official auto parts partner for the Mexican national team's U.S. tour. The NAPA Pura Calidad will take part at all 2013 matches. Behr Paints enters its second year as a Mexican national team sponsorship.

QUAKES' RADIO PARTNERS RETURN. For the second straight season, 1590 KLIV and 1370 KZSF “La Kaliente” will cover all 34 San Jose Earthquakes' MLS games in English and Spanish on the radio.

Anthony Passarelli
returns as the primary voice for the Earthquakes in 2013 on 1590 KLIV, and he will be joined for all home games by former Earthquakes standout Chris Dangerfield.

Carlos Cesar Rivera
, who will work on 1370 KZSF “La Kaliente,” returns for his sixth consecutive season as the voice of the Quakes.

JERSEY WEEK UPDATE. MLS's Sporting Kansas City is only unveiling the new primary jersey Feb. 26 at the The Nelson-Atkins Museum of Art. It will unveil its third kit at a later date. Los Angeles will also be unveiling its third jersey at a later date.
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