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Possession is king, and that never changes
by Samuel Charles, March 21st, 2013 11:59PM

TAGS:  barcelona, spain, video


[VIDEO PICK: Don Andres] A great new Nike ad finds Andres Iniesta recounting his small-sided soccer roots in his hometown as the Barcelona midfield savant somehow finds a way to exude his trademark humility and class, even while pushing Phil Knight's soccer products.

Nike’s new FC247 footwear line is aimed at small-sided soccer, and who better to promote it than one of soccer’s all-time masters of possession?

Born in Fuentealbilla, a village with a population of 2,000 in the Albacete province of Spain, Iniesta describes how playing in the tight spaces demanded by small-sided soccer growing up shaped his game. We see him in the present at Barcelona while beautiful shots of his roots offer a glimmer into how one of the sport’s biggest stars could remain one of its most modest players, even after scoring the biggest goal in the history of his proud nation.

The title of the ad is “My ground”…

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