Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Putting "64 Super Bowls" in Context
MediaPost Communications, July 26th, 2006 5:06PM

MOST READ

MOST COMMENTED

Here's a headline to catch advertisers' attention: "World Cup ratings equal 64 Super Bowls." As eye-catching a headline as that is, there are two caveats: one, with the World Cup, we're talking about a truly worldwide audience, and two, that figure represents an average of the event's combined audience after 64 games. In other words, each game drew the equivalent of a Super Bowl audience, something like 90 million people worldwide. As Wayne Friedman of MediaPost notes, "comparing the World Cup to the Super Bowl really isn't fair," for other reasons, too: signage and on-screen marketing notwithstanding, there aren't nearly as many opportunities for advertisers in soccer games, as games are shown in two 45 commercial-free increments. The Super Bowl also commands the attention of 100 million Americans on a day when there's virtually nothing else going on. The World Cup had 5.9 billion viewers over a month's worth of matches this summer, and that's nothing new. Friedman says Reuters could have dug up that headline from each of the last three World Cups. Worldwide, the World Cup's ratings were only up 10 percent. What we really learn here is that the World Cup is still a bigger event than the Super Bowlin certain contexts. Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
High school vs. club debate rages in New Jersey    
High school vs. club has long been an issue on the boys side, culminating with the ...
Man United's Falcao Out Two Weeks    
Manchester United striker Radamel Falcao will be out for another two weeks with a "new injury", ...
Arsenal's Injury Woes Ahead of Man United Clash     
While much has been made of the injury crisis facing Manchester United coach Louis van Gaal, ...
Bolton Coach Fumes at Klinsmann    
Bolton Wanderers coach Neil Lennon on Friday slammed USA coach Jurgen Klinsmann for what he called ...
Liverpool Investigates Sturridge Injury    
Liverpool has opened an investigation into Daniel Sturridge's persistent injury problems after the striker suffered yet ...
Report: Messi Could Leave Barca over Tax Threat     
According to unnamed sources cited by Spanish newspaper El Confidencial, Lionel Messi may leave Barcelona due ...
Chelsea's Costa 'Totally Recovered' From Injury    
Jose Mourinho on Friday revealed that star striker Diego Costa, who missed Spain's 3-0 win against ...
Klopp Hints at Reus Departure     
Jurgen Klopp admitted that he is powerless to keep Marco Reus at Borussia Dortmund, and hinted ...
Report: Blind Injury Not as Bad as Feared     
Manchester United on Thursday was boosted by the news that defender Daley Blind will be out ...
Parma Deducted Points for Missing Payments    
Serie A club Parma will be deducted between one and six points this season for failing ...
>> Section 2 Around the Net Archives