By Paul Kennedy
For one day at least, the New York Cosmos were again the No. 1 soccer story in New York.
On Tuesday, Pele was on hand as the revived NASL club announced it signed a jersey sponsorship contract with Emirates Airline.
That puts the Cosmos in big company as the airline also sponsors such giants as Arsenal, AC Milan, Paris St. Germain, Hamburg and, beginning soon, Real Madrid.
Cosmos chairman and CEO Seamus O'Brien is also the chairman, CEO, and founder of World Sports Group, which is the preeminent sports marketing group in Asia with close connections to Emirates Airline.
The Cosmos are scheduled to start the NASL in its fall season. Its first game is set for Aug. 3 against Ft. Lauderdale at Shuart Stadium (the old Hofstra Stadium) in Hempstead.
FOX SIGNS UEFA DEAL. FOX Sports Media Group reached a deal with UEFA for multi-media rights to all Euro 2016 qualifiers and all 2018 World Cup qualifiers. Fox in turn will sublicense half the game inventory to ESPN.
“The journey for a country to be represented in two of the most prestigious soccer tournaments in the world is some of the most exciting soccer played each year,” said FOX Soccer executive vice president David Nathanson. “There are no two media properties better fit to showcase these matches than ESPN and FOX Sports whom already have the broadcast rights to the UEFA Euro 2016 and the 2018 FIFA World Cup, respectively. The UEFA European qualifiers adds a new dimension of depth to our robust portfolio of soccer broadcast rights.”
UEFA is selling rights to all qualifiers as opposed to letting (home) federations sell them individually.
FOX will broadcast the World Cup finals for the first time in 2018. ESPN, which covered the World Cup for many years, still holds the rights to the 2016 European Championship in France.
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