By Paul Kennedy
Telemundo’s coverage of Tuesday's Jamaica-Mexico game in Kingston averaged 2,867,000 viewers, making it the No. 1 sporting event on television -- broadcast or cable -- regardless of language for the day.
By comparison, Tuesday's Game 1 coverage of the NHL conference finals on NBC Sports Network drew 1,810,000 viewers.
“Rumbo al Mundial” was the top ranked telecast among total viewers in Houston and Los Angeles regardless of language in the time period and top-ranked program regardless of language among adults 18-49 in Los Angeles, Houston, Miami and Dallas.
The qualifier generated 48,484 social TV interactions -- an increasingly important measure of of audiences -- ranking among the top 5 most talked about national broadcasts of the day in social media, according to Trendrr Research.
Telemundo, which has rights to Mexico road games outside the United States, will follow up with the broadcast of Panama-Mexico Friday at 9 p.m. ET.
CAVALRY STADIUM DUBBED EDELMAN FINANCIAL FIELD. The home of NASL expansion club Virginia Cavalry FC and the Loudoun Hounds baseball club in One Loudoun will be named Edelman Financial Field after Edelman Financial Services, one of the nation’s largest financial planning and investment management firms
“With the commencement of the stadium’s construction today, introducing Edelman Financial Field as the home of the Loudoun Hounds and Virginia Cavalry FC is an amazing validation of Loudoun County, the Hounds and Cavalry FC,” said Bob Farren, founding CEO and President of the NASL club’s VIP Sports & Entertainment parent organization, in a statement. “When I first met with Ric Edelman about this possibility months ago, it was crystal clear how committed Ric and his firm are to the community. We look forward to a long partnership and are proud to call Edelman Financial Field our home.”
The Cavalry will commence play in the NASL in 2014 along with Indy Eleven and Ottawa Fury FC.
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