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Lobster tails with your beer and hot dog at All-Star Game?
by Paul Kennedy, July 12th, 2013 12:32AM

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TAGS:  mls, soccer business, sporting kansas city, television, under-20 world cup, women's national team

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By Paul Kennedy

Sporting Kansas City is known as one of the most innovative clubs in MLS, and it is pulling out all the stops on the menu of food items that will be available at the AT&T MLS All-Star Game at Sporting Park on July 31.

In addition to the usual hot dogs and beer and peanuts -- and let's not forget some really good Kansas City BBQ -- Sporting KC's food and beverage partner, KC American Sportservice, will be serving the likes of lobster tails, beef carpaccio, oysters Rockefeller and champagne at the game that will feature the MLS All-Stars against Roma.

If you think it will be all fine dining -- vendors will wearing black-tie attire -- executive chef Wade Taylor has gone a little goofy with his menu.

Fried mac and cheese isn't exactly out there, but Flamin’ Hot Cheetos with chicken on a roll?

MLS DRAWS TOP ESPN AUDIENCE. MLS drew its largest audience of the year on ESPN for the Chicago-Kansas City game. The Sunday afternoon match averaged 331,000 viewers.

Saturday's Cascadia Cup match between Vancouver and Seattle averaged 173,000 viewers on NBC Sports Network, the second largest audience of the year on NBCSN after another Cascadia Cup match. Seattle-Portland drew 209,000 viewers in mid-March.

U.S. U-20 WORLD CUP TV NUMBERS. The U.S. under-20 national team averaged more than 150,000 viewers a game for their three matches at the Under-20 World Cup -- not bad considering the games all kicked off on weekday afternoons.

AVG. MATCH (NETWORK)
190,000 USA-Spain (ESPN2)
207,000 USA-France (ESPN2)
66,000 USA-Ghana (ESPNU)

BURRITOS FOR 20 YEARS. U.S. women's star Abby Wambach gets free burritos for life courtesy of Chipotle Mexican Grill, and now she's helping promote the food chain's three-week-long treasure hunt, “Adventurrito,” that will take participants through a series of 20 online puzzles and daily prizes that will lead to the ultimate grand prize: free burritos for 20 years. It's all part of the Chipotle's 20th anniversary that it celebrates on Saturday.
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