Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
'Bank of Soccer' sponsors Liga MX
by Paul Kennedy, by Ridge Mahoney, July 19th, 2013 5:24AM

MOST READ
TAGS:  gold cup, mexico, soccer business, spain, television, usl

MOST COMMENTED

By Paul Kennedy and Ridge Mahoney

Mexico's Liga MX kicks off the 2013 Torneo Apertura Friday night with two games -- including Tijuana-Atlas on ESPN3 at 10:30 p.m. ET -- and it will known as Liga BBVA Bancomer.

BBVA's Vicente Rodero, said that the sponsorship reinforces the Spanish bank's commitment to Mexico and promoting sports.

"The BBVA Group has traditionally been linked to the sports world," he said in a statement. "Since 2008, it has been the main sponsor of Liga BBVA in Spain and is known as the Bank of Soccer. BBVA Bancomer is now closer to its customers through a sport that is specially loved in Mexico."

The merger of BBVA and Mexican Bancomer bank took place in 2000. BBVA is involved in MLS through U.S. bank BBVA Compass, which holds the naming rights to the Houston Dynamo stadium.

GOLD CUP NUMBERS. Tuesday's Gold Cup telecast of the USA's 1-0 win over Costa Rica was the fifth most-watched in FOX Soccer history with 484,000 total viewers.

Top FOX Soccer Audience:
1. USA-Mexico, 2011 Gold Cup final (1.1 million viewers)
2. Chelsea-Liverpool, 2011 EPL (579,000)
3. Manchester United-Real Madrid, 2013 UEFA Champions League (520,000)
4. Chelsea-Manchester United, 2012 EPL (499,000)
5. USA-Costa Rica, 2013 Gold Cup first round (484,000)

REPUBLIC FC INTRODUCED. The name of the new USL PRO team in Sacramento is Sacramento Republic FC. The team's logo and colors were unveiled on Thursday, Sacramento Soccer Day. A doubleheader that included a Norwich City-Dorados friendly drew an announced crowd of 14,014 at Raley Field.

COPA EUROAMERICANA ON DIRECTV. The Copa EuroAmericana, an eight-game series of friendlies that showcases three European teams -- Spanish clubs Sevilla and Atletico Madrid and Portuguese entry FC Porto -- on their preseason tours of South America, kicks off Saturday with exclusive coverage on DirecTV. During their travels, they will play games against teams from seven South American countries. Coverage in Spanish on channel 479 begins Saturday at 4:30 p.m. ET when Sevilla plays Universidad Catolica in Santiago.
----------------------------
Soccer America on Twitter:
Follow Soccer America | Paul Kennedy | Ridge Mahoney | Mike Woitalla
Google+: Soccer America
Facebook: Soccer America
Soccer Business Insider RSS feed


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer Business Insider
Top 10 soccer television stories of the year    
It is almost impossible to go a day without finding live soccer somewhere on television. Most ...
U.S. Soccer renews Nike deal through 2022    
Nike, a U.S. Soccer partner since 1995, will be providing men's and women's national team uniforms ...
Mizuno cleats hit U.S. market     
Mizuno, the century-old Japanese company that entered the U.S. market in 1961 and has specialized in ...
Signs of progress on D.C. stadium plans    
The proposal for the D.C. United stadium to be built in Washington's Buzzard Point neighborhood could ...
Miami 'giddy' about soccer, New York? Not so much    
Miami-Dade County commissioners have demonstrated their support for soccer. Just what that gets David Beckham and ...
NYCFC eyes Bronx stadium site; Miami Beckham United gets on agenda    
It will take an Edwin Moses-type to cleanly clear all the hurdles that lie ahead for ...
MLS Cup viewers on UniMas surpass those on ESPN    
Saturday's MLS Cup drew the fewest English-language viewers on record, so few in fact that the ...
Team Beckham eyes Miami stadium site by the bay    
You can't say David Beckham doesn't think big.
FIFA-adidas partnership extended through 2030    
The World Cup and adidas are synonymous, their relationship going back to the 1970 World Cup ...
The MLS boom, in numbers    
For those of us who have covered soccer going all the way back to the days ...
>> Soccer Business Insider Archives