Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
'Time is right' for Wells Fargo to sponsor MLS
by Paul Kennedy, August 2nd, 2013 6:16PM

MOST READ
TAGS:  mls, new york cosmos, new york red bulls, soccer business, television


By Paul Kennedy

Major League Soccer has landed Wells Fargo as a sponsor, making MLS the first league with which the San Francisco-based bank has struck a national sponsorship deal.

Under the terms of the multi-year sponsorship deal, Wells Fargo will get field boards during nationally televised MLS broadcasts as well as advertise with MLS's national broadcast partners and MLS Digital Properties. It will also the co-presenting partner of MLS Futbolito, MLS’s 4v4 amateur tournaments, and presenting partner of the MLS WORKS Community MVP award, given to individuals who go above and beyond to make a difference in their community.

“With our coast-to-coast presence,"said Jamie Moldafsky, Wells Fargo Chief Marketing Officer, "the time is right for Wells Fargo to invest in a national sports marketing sponsorship that allows us a unique and ownable platform for engaging new and existing customers, increasing our overall brand consideration and continuing to support community initiatives in the markets where we have customers and team members. Soccer is a growing sport in the U.S., with a dedicated and passionate fan base, and Wells Fargo is proud to join fans across the country in our support of MLS and the sport of soccer.”

HENRY SCORES FOR GRASSROOT SOCCER. Thierry Henry has teamed up with Grassroot Soccer and Goldman Sachs Gives to launch the "Thierry Henry Challenge" that will contribute $5,000 to Grassroot Soccer each time Henry scores a goal and $2,500 each time he makes an assist for the New York Red Bulls during the 2013 MLS season, up to an amount of $150,000.

Grassroot Soccer is a non-profit organization founded in 2002 that uses the power of soccer to educate youth and inspire and empower communities to stop the spread of HIV. Its flagship programs are in South Africa, Zambia and Zimbabwe.

“Thierry Henry is not only a soccer star but a great role model for young people around the world," said Gregg Lemkau, a Goldman Sachs managing director and GRS Global board member. "Goldman Sachs Gives and GRS are excited to turn his skills on the field into tangible life skills for young people.”

COSMOS ON SNY. SNY -- the official TV home of the New York Mets and Jets -- will air all seven New York Cosmos home games for the 2013 NASL fall season. The Cosmos' on-air team will feature play-by-play announcer JP Dellacamera and Janusz Michallik as the color analyst. Coverage will begin on Saturday when the Cosmos kick off their first season against the Fort Lauderdale Strikers at Hofstra University’s James M. Shuart Stadium.

SNY will also showcase five episodes of “Cosmos Classics,” the newly minted series that looks back at some of the most memorable games in club history. “Cosmos Classics” will make its debut Aug. 11 at 9 pm ET on SNY with a 1976 match against the Tampa Bay Rowdies.

Also ...

-- The hosts of ESPN FC, the new soccer news show that will debut Aug. 11 on ESPN2, will be ESPN FC Press Pass host Dan Thomas, formerly with Real Madrid FC television, and SportsCenter anchor Max Bretos. A rotation of 23 soccer pundits and contributors will be regularly featured.
 
-- NBC Sports has launched several unique promos for its EPL coverage, decking out New York's Subway Shuttle Line in the colors of EPL clubs and creating video segments with comedian Jason Sudeikis.

-- Gild Edge Soccer Marketing has launched its new web site.
----------------------------
Soccer America on Twitter:
Follow Soccer America | Paul Kennedy | Ridge Mahoney | Mike Woitalla
Google+: Soccer America
Facebook: Soccer America
Soccer Business Insider RSS feed


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer Business Insider
Top 10 soccer television stories of the year    
It is almost impossible to go a day without finding live soccer somewhere on television. Most ...
U.S. Soccer renews Nike deal through 2022    
Nike, a U.S. Soccer partner since 1995, will be providing men's and women's national team uniforms ...
Mizuno cleats hit U.S. market     
Mizuno, the century-old Japanese company that entered the U.S. market in 1961 and has specialized in ...
Signs of progress on D.C. stadium plans    
The proposal for the D.C. United stadium to be built in Washington's Buzzard Point neighborhood could ...
Miami 'giddy' about soccer, New York? Not so much    
Miami-Dade County commissioners have demonstrated their support for soccer. Just what that gets David Beckham and ...
NYCFC eyes Bronx stadium site; Miami Beckham United gets on agenda    
It will take an Edwin Moses-type to cleanly clear all the hurdles that lie ahead for ...
MLS Cup viewers on UniMas surpass those on ESPN    
Saturday's MLS Cup drew the fewest English-language viewers on record, so few in fact that the ...
Team Beckham eyes Miami stadium site by the bay    
You can't say David Beckham doesn't think big.
FIFA-adidas partnership extended through 2030    
The World Cup and adidas are synonymous, their relationship going back to the 1970 World Cup ...
The MLS boom, in numbers    
For those of us who have covered soccer going all the way back to the days ...
>> Soccer Business Insider Archives