Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
NBC goes all out to promote EPL in New York
by Paul Kennedy, August 15th, 2013 5:46PM

MOST READ
TAGS:  england, mls, seattle sounders, soccer business, television

MOST COMMENTED

By Paul Kennedy

No soccer launch on television has ever featured such a promotional push as NBC's countdown to Saturday's start of the English Premier League.

You've probably seen the comedic video featuring Jason Sudeikis playing the part of American football coach Teddy Lasso, a fictional new head coach of Tottenham Hotspur, that has gotten more than 4 million hits on You Tube.

But in New York, NBC went on a promotional blitz, wrapping MTA shuttle trains between Grand Central and Times Square in the colors of EPL clubs in a "Keep Calm and Pick A Side" campaign. The top four teams on NBC's team picker page? In order, Tottenham, Arsenal, Manchester United and Liverpool.

For Saturday's kickoff, NBC has hired eight London-style cabs in EPL team colors. And for the first Saturday mornings of the season, Seamless.com, a home-delivery meals service, will offer an exclusive “Breakfast in Bed with the Premier League” with 20 percent off breakfast items.

No network has invested as heavily in a non-FIFA media property as NBC has in its deal with the EPL, reported to be $250 million over three years. And as John Miller, chief marketing officer of NBC Sports Group, points out, the EPL is a sports property unlike any other NBC has ever had in that the season extends 10 months, from August to May.

NBC is using the start of the new EPL season to transition the name of its sports channel, NBC Sports Network, to NBCSN.

EPL coverage on NBCSN will begin Saturday at 7 a.m. ET with the first of four Premier League Live shows, continue with the Liverpool-Stoke City and Arsenal-Aston Villa matches and conclude at 11 p.m. with
Match of the Day I. NBC will also air a live match, Swansea City against defending champion Manchester United.

(Click here for weekend Soccer on TV listings.)

EPL TWITTER TABLE. Gild Edge Soccer tweeted a table of EPL twitter buzz, ranking Twitter mentions by club in the United States in 2013. The top three by a wide margin were Chelsea, Arsenal and Liverpool.

DEMPSEY CAR WASH. Want an idea of how Clint Dempsey spent his Monday? MLS Communications' Sean Dennison chronicles the media tour, or car wash, the new Seattle Sounders player took around Manhattan. Stops included:

-- MSNBC’s Morning Joe;
-- ABC’s Good Morning America
-- Sports Illustrated and SI Now Live;
-- MLS headquarters;
-- NPR;
-- MLS headquarters again;
-- Photo shoot on the corner of 38th Street & 5th Avenue;
-- CBS Evening News Sunday;
-- CNN.
----------------------------
Soccer America on Twitter:
Follow Soccer America | Paul Kennedy | Ridge Mahoney | Mike Woitalla
Google+: Soccer America
Facebook: Soccer America
Soccer Business Insider RSS feed


1 comment
  1. Ric Fonseca
    commented on: August 15, 2013 at 7:03 p.m.
    Wow, who woulda thunk that Dempsey would be treated as the "second coming???!" He's a-gonna hafta look over his shoulder 'cause a guy who goes by the name of "Jazzy Jozy" is rapidly gaining up on him, not only him, but Landycakes, and maybe "Baldy Bradley," and even maybe that guy from Seattle, whathis name, his new team mate, JJ??? So look out CD!!!


Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer Business Insider
Top 10 soccer television stories of the year    
It is almost impossible to go a day without finding live soccer somewhere on television. Most ...
U.S. Soccer renews Nike deal through 2022    
Nike, a U.S. Soccer partner since 1995, will be providing men's and women's national team uniforms ...
Mizuno cleats hit U.S. market     
Mizuno, the century-old Japanese company that entered the U.S. market in 1961 and has specialized in ...
Signs of progress on D.C. stadium plans    
The proposal for the D.C. United stadium to be built in Washington's Buzzard Point neighborhood could ...
Miami 'giddy' about soccer, New York? Not so much    
Miami-Dade County commissioners have demonstrated their support for soccer. Just what that gets David Beckham and ...
NYCFC eyes Bronx stadium site; Miami Beckham United gets on agenda    
It will take an Edwin Moses-type to cleanly clear all the hurdles that lie ahead for ...
MLS Cup viewers on UniMas surpass those on ESPN    
Saturday's MLS Cup drew the fewest English-language viewers on record, so few in fact that the ...
Team Beckham eyes Miami stadium site by the bay    
You can't say David Beckham doesn't think big.
FIFA-adidas partnership extended through 2030    
The World Cup and adidas are synonymous, their relationship going back to the 1970 World Cup ...
The MLS boom, in numbers    
For those of us who have covered soccer going all the way back to the days ...
>> Soccer Business Insider Archives