Forbes points out that one of the biggest impacts qualifying for the World Cup has is on U.S. Soccer’s finances. According to the Daily Telegraph, a World Cup participant is guaranteed
$12.5 million, rising to $25 million for a quarterfinalist.
Compared to the NFL, that is a pittance, but to the U.S. Soccer Federation, “it’s a bonanza,” Forbes says. In 2012, the USSF had total revenues of $60 million, down from $66 million in 2011. That $12.5 million suddenly seems like a lot.
A good showing at the World Cup would also presumably up U.S. Soccer’s sponsorship revenue, as both its shirt sponsorship with Nike, which is worth $12.6 million, and its sponsor agreements through Soccer United Marketing expire at the end of 2014.