Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Report: Mexico World Cup Failure Would Represent $600 Million in Lost Revenue
Business Insider, October 15th, 2013 1:09PM

MOST READ
TAGS:  mexico, world cup 2014

MOST COMMENTED

At the very least, it looks likely that Mexico will still be alive in 2014 World Cup qualifying following the current international break. Barring a nightmare scenario where Costa Rica, which has already qualified, beats Mexico and Panama beats the USA, which has also already qualified, Mexico will qualify for next month’s playoff vs. Oceania winner New Zealand.

According to Business Insider, the total cost of El Tri missing the World Cup would be $600 million in lost TV, merchandise, sponsorship and other revenue. TV broadcasters, in particular, would take a big hit on ad revenue, and not just in Mexico.

In the U.S., Univision paid $325 million to broadcast the 2010 and 2014 tournaments in Spanish. Even though ESPN’s ratings for English broadcasts have been steadily improving, its audience still lags heavily behind its Spanish-language counterparts. For example, the last USA-Mexico qualifier in September set a record with 2.2 million average viewers, but Unimas, which broadcasted the game in Spanish, showed it to 3.5 million viewers.

Meanwhile, Coca-Cola, Wells Fargo, Allstate, Visa, Adidas, and Anheuser-Busch all have sponsorship deals with the Mexican national team based on the assumption that it would qualify for the 2014 World Cup. In 2010, some 15,000 Mexicans traveled to South Africa for the world’s most visible sporting event. That number is expected to be much higher for Brazil, so travel companies stand to lose plenty of money, too.

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Youth soccer fights back against 49ers    
Northern California youth soccer advocates, including Santa Clara Youth Soccer League President Tino Silva, have launched ...
Cal South TOPSoccer Program Turns 25    
"We're all soccer players, special needs or not," says Sandy Castillo, chair of the Cal South ...
How Neymar Played in Childhood     
Neyrmar: "I used to pick up the ball, set up the furniture and go around dribbling ...
Roma Partnering with U.S. Youth Clubs    
Italian Serie A club Roma, which has American ownership, aims to forge partnerships with seven U.S. ...
LVG: Falcao "Has to Prove Himself"    
Manchester United coach Louis van Gaal has responded to criticism over dropping Radamel Falcao by claiming ...
Report: Adidas to Assist Messi Move?    
According to Spanish sports daily AS, Lionel Messi's sponsor Adidas could be the key to the ...
Toure Admits Man City Future in Doubt     
Speaking ahead of the opening games of the African Nations' Cup in Equatorial Guinea this weekend, ...
Ronaldo Blasts 'Defensive' Atleti Tactics    
Cristiano Ronaldo blasted Atletico Madrid for its unattractive style after the Rojiblancos ousted Real Madrid from ...
Fabian Johnson's 'Spat' with 'Gladbach Coach Favre    
According to Bild, USA defender Fabian Johnson is in a "spat" with Borussia Monchengladbach coach Lucien ...
Serie A to Introduce Goal-Line Technology     
Serie A will introduce goal-line technology next season after the Italian soccer federation (FIGC) gave its ...
>> Section 2 Around the Net Archives