Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Mizuno enters U.S. market
by Paul Kennedy, November 8th, 2013 4:09PM

MOST READ
TAGS:  england, soccer business, television

MOST COMMENTED

By Paul Kennedy

Mizuno, the well-known Japanese brand, is moving into the U.S. soccer market. Mizuno USA will be offering select models of its premium soccer cleat line-up online starting December 2013.

For the brand’s U.S. launch, four Mizuno soccer cleat models will be available: two exclusively made-in-Japan models, Morelia Neo (MIJ) and Morelia II (full leather/MIJ), and the Morelia Neo and Wave Ignitus.
 
“The decision to enter the U.S. soccer market was spurred by the many inquiries and requests received from U.S. soccer players who are already aware of the quality and performance of our products and their current use by elite players globally,” said Ahmet Abaci, Mizuno USA's vice president of brand management and change. “With consumer attention focused on soccer in the coming months, it was the right time to bring American soccer players the same quality, innovative product we’ve been offering to other sports, like baseball, running and golf, for many years.”

Among the players wearing Mizuno boots are Hulk, Arsenal's Carl Jenkinson and Japan's Keisuke Honda. Mizuno has also partnered with the NASL's Atlanta Silverbacks, hosts of Saturday's Soccer Bowl 2013.

ARSENAL-LIVERPOOL TOPS VIEWERS. Last Sunday's Arsenal-Liverpool game with first place on the line in the EPL draw the largest audience yet on the NBC Sports Group networks. The game averaged 991,000 viewers on NBC. That mark could be challenged by Sunday's Arsenal-Manchester United game on NBCSN.

Largest EPL TV Audiences (NBC Sports Group):
AVG. MATCH (NETWORK) DATE
991,000 Arsenal-Liverpool (NBC) Sat., Nov. 2
917,000 Everton-Chelsea (NBC) Sat., Sept. 14
865,000 Crystal Palace-Sunderland (NBC)  Sat., Aug. 31
852,000 Man. City-Man. United (NBCSN)  Sun., Sept. 22
792,000 Swansea City-Man. United (NBC)  Sat., Aug 17
789,000 Aston Villa-Liverpool (NBC)  Sat., Aug. 24
574,000 Arsenal-Tottenham (NBCSN)  Sun., Sept. 1
570,000 Liverpool-Man. United (NBCSN)  Sun., Sept. 1
536,000 Man. United-Chelsea (NBCSN)  Mon., Aug. 26
459,000 Tottenham-Swansea City (NBCSN)  Sun., Aug. 25

BRICENO NAMED TO TOP BEIN SPORT POST. beIN Sport has named Antonio Briceno as deputy managing director of beIN Sport for North America.

Briceno, who was instrumental in the success of the network's U.S. launch, will report to the network’s managing director, Yousef Al-Obaidly. He will oversee operations, production, marketing, sales and distribution efforts for beIN Sport and beIN Sport en Español, as well as for the authenticated-streaming service beIN Sport Play.

beIN Sport, which features La Liga, Serie A and Ligue 1, has surpassed all initial distribution goals, reaching more than 80 million pay-TV homes.

“Antonio brings a level of understanding and know-how to beIN SPORT that resonates with our audience and our affiliates, helping us become one of the fastest-growing sports networks in the U.S.,” said Al-Obaidly in a statement. “He consistently has exceeded expectations and has built a dynamic, creative and results-driven network team.”
----------------------------
Soccer America on Twitter:
Follow Soccer America | Paul Kennedy | Ridge Mahoney | Mike Woitalla
Google+: Soccer America
Facebook: Soccer America
Soccer Business Insider RSS feed


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer Business Insider
Donovan case study: turning a negative into a positive    
So what's happens to a star from a marketing perspective when things go wrong? How do ...
Top 10 soccer television stories of the year    
It is almost impossible to go a day without finding live soccer somewhere on television. Most ...
U.S. Soccer renews Nike deal through 2022    
Nike, a U.S. Soccer partner since 1995, will be providing men's and women's national team uniforms ...
Mizuno cleats hit U.S. market     
Mizuno, the century-old Japanese company that entered the U.S. market in 1961 and has specialized in ...
Signs of progress on D.C. stadium plans    
The proposal for the D.C. United stadium to be built in Washington's Buzzard Point neighborhood could ...
Miami 'giddy' about soccer, New York? Not so much    
Miami-Dade County commissioners have demonstrated their support for soccer. Just what that gets David Beckham and ...
NYCFC eyes Bronx stadium site; Miami Beckham United gets on agenda    
It will take an Edwin Moses-type to cleanly clear all the hurdles that lie ahead for ...
MLS Cup viewers on UniMas surpass those on ESPN    
Saturday's MLS Cup drew the fewest English-language viewers on record, so few in fact that the ...
Team Beckham eyes Miami stadium site by the bay    
You can't say David Beckham doesn't think big.
FIFA-adidas partnership extended through 2030    
The World Cup and adidas are synonymous, their relationship going back to the 1970 World Cup ...
>> Soccer Business Insider Archives