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Six-paneled Brazuca introduced for finals
December 3rd, 2013 10:54PM

TAGS:  soccer business, world cup 2014


[WORLD CUP 2014: Match Ball] Brazuca was introduced as the 2014 World Cup match ball in a launch Tuesday at Parque Lage in Rio de Janeiro.

A 3D light projection show was the scene of the adidas launch attended by such former stars as Dutch international Clarence Seedorf and Brazil great Cafu.

The brazuca means "Brazilian" and refers to the Brazilian way of life. The ball was also tested in competitive matches at the 2013 U-20 World Cup, albeit with a different print design, and in a friendly match between Sweden and Argentina in February 2013.

Adidas hailed the ball as the most-tested ball it has ever introduced.

The ball’s colors and ribbon design of the ball panels symbolize the traditional multi-colored wish bracelets worn in the country. It has just six identical panels alongside a different surface structure that adidas says will provide improved grip, touch, stability and aerodynamics.

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