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Intel in Unusual Barca Shirt Sponsorship
ESPN FC, December 13th, 2013 10:37AM

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TAGS:  barcelona, soccer business

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Barcelona has signed a new and unusual sponsorship agreement with chipmaker Intel in which the company’s logo will be printed on the inside of player’s jerseys -- and will therefore only be visible if a player decides to life his shirt for any reason, which has led to some confusion about the thinking behind the deal. According to ESPN, the deal is worth 25 million euros ($34.3 million). 

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