Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Earthquakes hire marketing agency for new looks
January 6th, 2014 5:25PM

MOST READ

MOST COMMENTED

[SOCCER BUSINESS] The San Jose Earthquakes have hired San Francisco-based PIVOT Marketing Agency to help seek partnerships for the club’s new stadium and jersey.

The Earthquakes' new 18,000-seat, privately funded stadium in San Jose will open in 2015. The club placed the first steel for the future locker rooms and office buildings last month and began erecting the framework for the stadium’s bowl in mid-December.

On Jan. 30, they will unveil a new logo and new uniforms in a special outdoor presentation to celebrate their 40th anniversary at San Pedro Square Market in downtown San Jose.

“PIVOT Marketing Agency has done some tremendous work with a number of local and global brands," said Earthquakes president Dave Kaval. "We look forward to doing some great things together as our club prepares to usher in a new era of Earthquakes soccer."



1 comment
  1. R2 Dad
    commented on: January 6, 2014 at 10:52 p.m.
    See, this is why marketing people are twits. If you want to use industry jargon at your dorky conventions, be my guest. It's great stuff in your journals and in correspondence with your clients, but it's not fit for general consumption and should never see the light of day. Do they call them the new and improved Earthquakes 2.0? (Well, no, for several reasons). I don't follow "brands", don't care about "share"--just the coach/team/players/quality of play on the field. I don't want my team to represent greater mindshare with the impressionable demographic of echo boomers blah blah blah. New copy: "PIVOT is looking forward to collaborating with various Earthquake fans, employees and neighbors to further popularize the team and sport in the Bay Area." Don't be a yokel, think local, Dave.


Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Scorpions look to extend leads    
[NASL: Fall Week 4] The San Antonio Scorpions will look to add to their NASL-record road ...
How Thierry 'Mr. Cool' Henry scores    
[VIDEO PICK: Golazo] The Frenchman makes it look easy. During their 1-1 tie with Real Salt ...
What They're Saying: Gerard Pique    
"I had the chance to see him one day at my grandfather's house when I was ...
What They're Saying: Louis van Gaal    
"[I] have transformed the Dutch school from 4-3-3 to 3-5-2 and, depending on the opponent, it ...
A costly miss from two yards out    
[VIDEO PICK: Off the Post] Robert Herrera of Uruguayan club Defensor Sporting managed to hit the ...
Seattle clinches regular-season title    
[NWSL: Week 16] The Seattle Reign FC clinched the 2014 NWSL regular-season title with four games ...
D.C. United and New England go for three    
[MLS: Wednesday] D.C. United confirmed its credentials and New England broke an eight-game losing streak in ...
Liverpool rallies to win clash of EPL's top teams    
[INTERNATIONAL FRIENDLIES] Stevan Jovetic twice scored to put Manchester City ahead, but Liverpool got goals from ...
2014 PDL All-League Team    
[AWARDS] The Michigan Bucks and FC Tucson led all teams with two selections apiece on the ...
Grondona dies after 35 years as Argentine boss    
[OBITUARY] Julio Grondona, FIFA senior vice president, died on Wednesday after being admitted to a Buenos ...
>> Soccer America Daily Archives