Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Earthquakes hire marketing agency for new looks
January 6th, 2014 5:25PM

MOST READ

MOST COMMENTED

[SOCCER BUSINESS] The San Jose Earthquakes have hired San Francisco-based PIVOT Marketing Agency to help seek partnerships for the club’s new stadium and jersey.

The Earthquakes' new 18,000-seat, privately funded stadium in San Jose will open in 2015. The club placed the first steel for the future locker rooms and office buildings last month and began erecting the framework for the stadium’s bowl in mid-December.

On Jan. 30, they will unveil a new logo and new uniforms in a special outdoor presentation to celebrate their 40th anniversary at San Pedro Square Market in downtown San Jose.

“PIVOT Marketing Agency has done some tremendous work with a number of local and global brands," said Earthquakes president Dave Kaval. "We look forward to doing some great things together as our club prepares to usher in a new era of Earthquakes soccer."



1 comment
  1. R2 Dad
    commented on: January 6, 2014 at 10:52 p.m.
    See, this is why marketing people are twits. If you want to use industry jargon at your dorky conventions, be my guest. It's great stuff in your journals and in correspondence with your clients, but it's not fit for general consumption and should never see the light of day. Do they call them the new and improved Earthquakes 2.0? (Well, no, for several reasons). I don't follow "brands", don't care about "share"--just the coach/team/players/quality of play on the field. I don't want my team to represent greater mindshare with the impressionable demographic of echo boomers blah blah blah. New copy: "PIVOT is looking forward to collaborating with various Earthquake fans, employees and neighbors to further popularize the team and sport in the Bay Area." Don't be a yokel, think local, Dave.


Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Hernandez's first Monterrey goal in Copa MX winner    
[AMERICANS ABOARD] Monterrey striker Alonso Hernandez, a late addition to the 2013 U.S. U-20 World Cup ...
Donovan shines as Galaxy romps    
[MLS: Week 25] Outplayed from the opening kickoff, D.C. United crumbled under a constant onslaught and ...
Landon's 141st: from the penalty spot    
[VIDEO PICK: Donovan Scoring Record] Landon Donovan added to his all-time MLS scoring record with a ...
Concacaf Champions League scoreboard    
[WEEK 3: Wednesday] Leon, the 2014 Mexican Clausura champion, needed a goal from Mauro Boselli in ...
Moti's exploits propel Ludogorets into group stage    
[UEFA CHAMPIONS LEAGUE] Romanian defender Cosmin Moti got his 15 minutes of fame -- and a ...
NWSL's Year 2 attendance drops 3 percent    
[CROWD COUNT] NWSL attendance dropped from 4,270 fans a game in 2013 to 4,139 fans in ...
The 2015 season lengthened, games reduced    
[NWSL] The NWSL will reduce its 2015 regular-season schedule by four games to 20 games and ...
What They're Saying: AJ DeLaGarza    
"It's important for me to help other families who are in need more than I am. ...
Landmark concussion suit filed against soccer organizations    
[JURISPPRUDENCE] FIFA, U.S. Soccer and four youth associations have been sued in the U.S. District Court ...
Hugo Perez is out as U-15 national team coach     
[U.S. SOCCER] Hugo Perez has been informed by U.S. Soccer that he will no longer be ...
>> Soccer America Daily Archives