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Earthquakes hire marketing agency for new looks
January 6th, 2014 5:25PM



[SOCCER BUSINESS] The San Jose Earthquakes have hired San Francisco-based PIVOT Marketing Agency to help seek partnerships for the club’s new stadium and jersey.

The Earthquakes' new 18,000-seat, privately funded stadium in San Jose will open in 2015. The club placed the first steel for the future locker rooms and office buildings last month and began erecting the framework for the stadium’s bowl in mid-December.

On Jan. 30, they will unveil a new logo and new uniforms in a special outdoor presentation to celebrate their 40th anniversary at San Pedro Square Market in downtown San Jose.

“PIVOT Marketing Agency has done some tremendous work with a number of local and global brands," said Earthquakes president Dave Kaval. "We look forward to doing some great things together as our club prepares to usher in a new era of Earthquakes soccer."

1 comment
  1. R2 Dad
    commented on: January 6, 2014 at 10:52 p.m.
    See, this is why marketing people are twits. If you want to use industry jargon at your dorky conventions, be my guest. It's great stuff in your journals and in correspondence with your clients, but it's not fit for general consumption and should never see the light of day. Do they call them the new and improved Earthquakes 2.0? (Well, no, for several reasons). I don't follow "brands", don't care about "share"--just the coach/team/players/quality of play on the field. I don't want my team to represent greater mindshare with the impressionable demographic of echo boomers blah blah blah. New copy: "PIVOT is looking forward to collaborating with various Earthquake fans, employees and neighbors to further popularize the team and sport in the Bay Area." Don't be a yokel, think local, Dave.

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