Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Earthquakes hire marketing agency for new looks
January 6th, 2014 5:25PM
Subscribe to Soccer America Daily

MOST READ

MOST COMMENTED

[SOCCER BUSINESS] The San Jose Earthquakes have hired San Francisco-based PIVOT Marketing Agency to help seek partnerships for the club’s new stadium and jersey.

The Earthquakes' new 18,000-seat, privately funded stadium in San Jose will open in 2015. The club placed the first steel for the future locker rooms and office buildings last month and began erecting the framework for the stadium’s bowl in mid-December.

On Jan. 30, they will unveil a new logo and new uniforms in a special outdoor presentation to celebrate their 40th anniversary at San Pedro Square Market in downtown San Jose.

“PIVOT Marketing Agency has done some tremendous work with a number of local and global brands," said Earthquakes president Dave Kaval. "We look forward to doing some great things together as our club prepares to usher in a new era of Earthquakes soccer."



1 comment
  1. R2 Dad
    commented on: January 6, 2014 at 10:52 p.m.
    See, this is why marketing people are twits. If you want to use industry jargon at your dorky conventions, be my guest. It's great stuff in your journals and in correspondence with your clients, but it's not fit for general consumption and should never see the light of day. Do they call them the new and improved Earthquakes 2.0? (Well, no, for several reasons). I don't follow "brands", don't care about "share"--just the coach/team/players/quality of play on the field. I don't want my team to represent greater mindshare with the impressionable demographic of echo boomers blah blah blah. New copy: "PIVOT is looking forward to collaborating with various Earthquake fans, employees and neighbors to further popularize the team and sport in the Bay Area." Don't be a yokel, think local, Dave.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Video Pick: Lewy volleys twice for Bayern    
Bayern Munich is the Bundesliga "fall champion" thanks to a 2-1 comeback win over Freiburg on ...
What They're Saying: Joe Greenspan    
"Luckily, the higher ups in the Navy and the government made the decision to say we ...
Orlando City: Kaka has no plans of leaving    
Kaka says offseason reports out of Brazil that he'll leave Orlando City at the end of ...
Canada: Ten MLS players named for Bermuda friendly    
Toronto FC teammates Jonathan Osorio and Tosiant Ricketts lead a Canada squad that includes younger players ...
MLS Expansion: Tuesday is key day for stadium projects    
MLS expansion bidders are rushing to garner support for their stadium plans before the league's Jan. ...
MLS Business: MNUFC hits Target with jersey sponsor    
That famous bulls-eye known to shoppers around the country will be prominently displayed on an MLS ...
What They're Saying: Arsene Wenger    
"Offside is what makes the team be together. It's a big quality of a team sport. ...
MLS Moves: Galaxy uses TAM again on Joao Pedro    
In the space of just a few days, the Galaxy has completely revamped its midfield. After ...
Datebook: MLS preseason schedules    
MLS players will begin returning to their clubs as soon as Saturday. For the day-by-day preseason ...
Video Pick: Coaches make fools of themselves    
Honduras coach Jorge Luis Pinto and his Panama counterpart Bolillo Gomez fail the role-model test when ...
>> Soccer America Daily Archives