[SOCCER BUSINESS] Several MLS clubs have teamed up with microbreweries. Now, Sporting Kansas City has its own coffee blend.
The Roasterie, a Kansas City coffee roaster, has teamed up with Sporting KC to introduce Sporting Blend.
"We could not be happier or more proud to partner with Sporting KC," said The Roasterie's Bean Baron Danny O'Neill in a statement. "Not only do our cultures and values totally align, but so does our love for all things Kansas City. It was natural to kick things off with the introduction of our new Sporting Blend. Hopefully, the great fans of Sporting KC will enjoy it."
The blend is available at each of three The Roasterie Cafes and The Roasterie's more than 75 grocery partners, and will also be sold at Sporting Park during the 2014 MLS season.
"Aligning with an iconic local brand like The Roasterie is an obvious fit for us," said Sporting Kansas City's Chief Marketing Officer Andy Tretiak. "We are constantly exploring unique opportunities to activate with our partners. The creation of our own blend of coffee certainly reflects that approach."
For your coffee aficionados, here's the description of Sporting Blend:
"Sporting Blend is a premium quality French (medium) roast with origins in Brazil, Ethiopia and Sumatra. The blend's one-of-a-kind taste is tailored for a flavor profile described as delicate and pleasing brightness with a sweet, mesquite-like aftertaste."