Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Arsenal deal is huge opportunity for Puma
January 28th, 2014 10:59PM

MOST READ
TAGS:  arsenal, soccer business

MOST COMMENTED

[SOCCER BUSINESS] Puma will replace Nike as Arsenal's jersey sponsor, beginning on July 1, in the biggest deal in the history of both Puma and Arsenal, reported to approach $50 million a year.

The five-year deal gives Puma wide-ranging licensing rights to develop Arsenal-branded merchandise on a global basis in addition to producing the playing and training uniforms for all Arsenal teams.

Nike had been the Arsenal uniform supplier for 20 years. The Gunners were one of the first major clubs to wear Nike as it moved into European soccer in a big way in the 1990s.

Now, Puma looks to reposition itself as a major soccer player alongside adidas and Nike.

"Arsenal has been a key strategic target for Puma for a number of years now," said Puma CEO Bjoern Gulden. "Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the Puma organization, we're proud to have signed this partnership with a truly global football club. As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce Puma's credibility as a global sports brand, and we have full confidence that the plans in place to activate this partnership will have a significant global impact."


1 comment
  1. Thomas Brannan
    commented on: January 29, 2014 at 6:13 p.m.
    Does anyone have any info on this. I believe about 80%, whatever, of Pumas business is not soccer related and Pumas soccer uniforms, in my opinion for what it is worth, show no imagination in design. It appears you can do infinitely more with three stripes than a Puma or even a Swoosh. So why is Puma so unimaginative in their soccer uniforms? Is it the design department or the corporate philosophy of Puma that stifles imagination? This isn't meant to be criticism with harmful intent, it just seems like it is a fact.


Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
MLS Trade Central: Friday's deals    
After two disastrous years in England, Brek Shea is back in MLS, signing with expansion club ...
MLS lines up exciting tripleheader for first Sunday    
MLS will open its 2015 season on March 6 when the defending champion LA Galaxy hosts ...
Video Pick: Alex Meier on Fire     
The leading scorer in the Europe's highest scoring league is a player you may not have ...
What They're Saying: Chris Wondolowski    
"I'm not over it. I'm not sure I'll ever get over it. [Pause] I actually think ...
U.S. U-20s win at San Pedro Sula    
San Pedro Sula is no easy place to play as the USA (2-1 loser in the ...
Press and Lloyd combine for all seven in U.S. win    
After a tie and loss in its first two games at the Torneio Internacional da Brasilia, ...
What They're Saying: Juergen Klopp    
"He took a wrong turn at some point. But everything is back to normal now. He ...
TV Report: MLS expansion teams ink local deals    
As expected, New York City FC has entered into a multi-year agreement with YES Network, while ...
Timbers land Wake's Vidovich to run T2    
The Portland Timbers, who dipped into the college ranks to get head coach Caleb Porter, have ...
Veterans in demand as Re-Entry Draft concludes    
Stage 2 of the 2014 MLS Re-Entry Draft offered up fair doses of everything, as did ...
>> Soccer America Daily Archives