Arsenal deal is huge opportunity for Puma
[SOCCER BUSINESS] Puma will replace Nike as Arsenal's jersey sponsor, beginning on July 1, in the biggest deal in the history of both Puma and Arsenal, reported to
approach $50 million a year.
The five-year deal gives Puma wide-ranging licensing rights to develop Arsenal-branded merchandise on a global basis in addition to producing the playing and
training uniforms for all Arsenal teams.
Nike had been the Arsenal uniform supplier for 20 years. The Gunners were one of the first major clubs to wear Nike as it moved into European
soccer in a big way in the 1990s.
Now, Puma looks to reposition itself as a major soccer player alongside adidas and Nike.
"Arsenal has been a key strategic target for Puma
for a number of years now," said Puma CEO Bjoern Gulden. "Through a clear commercial vision, a well-defined sports marketing strategy and a relentless
enthusiasm within the Puma organization, we're proud to have signed this partnership with a truly global football club. As we enter a new era in our company history, Arsenal represents a major
commercial and marketing opportunity to reinforce Puma's credibility as a global sports brand, and we have full confidence that the plans in place to activate this partnership will have a significant
Recent Soccer America Daily
What They're Saying: Roy Keane Feb. 23, 2:37 a.m.
"No way Wayne Rooney should be going to China. He can still play football at the ...
What They're Saying: Josh Mitchell Feb. 23, 2:31 a.m.
"We didn't know whether to laugh or cry. It was an incredible experience to be playing ...
MLS Camp Chatter: Atlanta United shows off weapons Feb. 23, 2:11 a.m.
Atlanta United got goals from all three Designated Players -- including goals from Josef Martinez in ...
Sneak Peek: Union coach Curtin promises 'fun' Feb. 23, 1:33 a.m.
Philadelphia reached the playoffs for just the second time in its history last year and exited ...
Sneak Peek: Near-miss ramps up expectations for TFC Feb. 23, 1:28 a.m.
Less than three months after breaking through as the first Canadian team to play in the ...
Sneak Peek: Quakes seek help for Wondo Feb. 23, 1:16 a.m.
It's been rough going for the San Jose Earthquakes since they won the Supporters' Shield in ...
CCL: Red Bulls and 'Caps draw Feb. 22, 10 p.m.
The New York Red Bulls and Vancouver Whitecaps played to a 1-1 tie in the first ...
TV Report: MLS regional broadcast deals announced Feb. 22, 6:41 p.m.
MLS teams are starting to announce regional television plans for the 2017 season. Houston and Sporting ...
Video Pick: Pouting keeper protests by giving up Feb. 22, 4:59 p.m.
So upset was the goalkeeper of Vietnamese team Long An at a penalty kick call he ...
MLS Injury Report: Surgery sidelines Whitecaps' Reyna Feb. 22, 3 p.m.
Vancouver will need a backup plan to replace departed playmaker Pedro Morales. The team has announced ...
>> Soccer America Daily Archives