Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Arsenal deal is huge opportunity for Puma
January 28th, 2014 10:59PM

MOST READ
TAGS:  arsenal, soccer business

MOST COMMENTED

[SOCCER BUSINESS] Puma will replace Nike as Arsenal's jersey sponsor, beginning on July 1, in the biggest deal in the history of both Puma and Arsenal, reported to approach $50 million a year.

The five-year deal gives Puma wide-ranging licensing rights to develop Arsenal-branded merchandise on a global basis in addition to producing the playing and training uniforms for all Arsenal teams.

Nike had been the Arsenal uniform supplier for 20 years. The Gunners were one of the first major clubs to wear Nike as it moved into European soccer in a big way in the 1990s.

Now, Puma looks to reposition itself as a major soccer player alongside adidas and Nike.

"Arsenal has been a key strategic target for Puma for a number of years now," said Puma CEO Bjoern Gulden. "Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the Puma organization, we're proud to have signed this partnership with a truly global football club. As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce Puma's credibility as a global sports brand, and we have full confidence that the plans in place to activate this partnership will have a significant global impact."


1 comment
  1. Thomas Brannan
    commented on: January 29, 2014 at 6:13 p.m.
    Does anyone have any info on this. I believe about 80%, whatever, of Pumas business is not soccer related and Pumas soccer uniforms, in my opinion for what it is worth, show no imagination in design. It appears you can do infinitely more with three stripes than a Puma or even a Swoosh. So why is Puma so unimaginative in their soccer uniforms? Is it the design department or the corporate philosophy of Puma that stifles imagination? This isn't meant to be criticism with harmful intent, it just seems like it is a fact.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Video Pick: 'A Blooper of the Biggest Proportion'    
South Africa's Ajax Cape Town fell, 2-1, to the Orlando Pirates thanks to embracing own goal ...
NWSL teams allocated Canadian players    
Six newly allocated Canada national team players -- players subsidized by the Canadian Soccer Association -- ...
What They're Saying: Sigi Schmid    
"I don't think we have that many ills to cure to begin with. There are no ...
MLS player tracker with complete rosters (Feb. 8)    
Columbus Crew SC waived former U.S. U-20 Romain Gall and Jamaican center back Sergio Campbell. Gall ...
Report: News Revs DP signing Kouassi out 6-9 months    
Ivorian midfielder Xavier Kouassi, acquired as a Designated Player to fill in the slot held by ...
Heavy U.S. influence in Concacaf women's qualifying    
The Concacaf Women's Olympic Qualifying Championship begins Wednesday in Texas with two berths in the Rio ...
Arguments behind latest legal sparks in U.S. women's suit    
U.S. Soccer and the Women's National Soccer Team Players Association were back in Federal court on ...
What They're Saying: Cristiano Ronaldo    
"I want to stay here two more years. The two years I'm talking about take me ...
Video Pick: Top 5 Bundesliga Goals of the Week     
Szabolcs Huszti (Eintracht Frankfurt), Havard Nordtveit (Bourssia M'Gladbach), Johannes Geis (Schalke 04), Nicolai Mueller (Hamburg SV) ...
Mexican Olympic team calls up FC Dallas keeper    
Jesse Gonzalez, who won FC Dallas' starting goalkeeper spot last August, is in camp with Mexico's ...
>> Soccer America Daily Archives