Arsenal deal is huge opportunity for Puma
[SOCCER BUSINESS] Puma will replace Nike as Arsenal's jersey sponsor, beginning on July 1, in the biggest deal in the history of both Puma and Arsenal, reported to
approach $50 million a year.
The five-year deal gives Puma wide-ranging licensing rights to develop Arsenal-branded merchandise on a global basis in addition to producing the playing and
training uniforms for all Arsenal teams.
Nike had been the Arsenal uniform supplier for 20 years. The Gunners were one of the first major clubs to wear Nike as it moved into European
soccer in a big way in the 1990s.
Now, Puma looks to reposition itself as a major soccer player alongside adidas and Nike.
"Arsenal has been a key strategic target for Puma
for a number of years now," said Puma CEO Bjoern Gulden. "Through a clear commercial vision, a well-defined sports marketing strategy and a relentless
enthusiasm within the Puma organization, we're proud to have signed this partnership with a truly global football club. As we enter a new era in our company history, Arsenal represents a major
commercial and marketing opportunity to reinforce Puma's credibility as a global sports brand, and we have full confidence that the plans in place to activate this partnership will have a significant
|Recent Soccer America Daily Video Pick: A double-bike golazo from South Carolina May 6, 8:07 p.m. |
Here's one we have never seen before: An over-head kick golazo set up by a bicycle-kick ... What They're Saying: Sunil Gulati May 6, 3:04 p.m.
"I used to think that I gave this talk because it would let me sleep better ... MLS: No place like home no more May 6, 2:33 p.m.
Another MLS week began with another team losing at home. The Houston Dynamo's 1-0 loss to ... USL: Charlotte's Berner edges Volesky for top honor May 6, 1:27 p.m.
Charlotte Independence goalkeeper John Berner, on loan from MLS's Colorado Rapids, was voted the USL Player ... NASL: Armada's Keita named Player of the Week May 6, 1:24 p.m.
Guinea international Alhassane Keita was named the NASL Player of the Week after scoring a dramatic ... Three networks win Sports Emmys for soccer work May 6, 3:12 a.m.
ESPN, NBC and Univision were singled out for their soccer coverage, winning awards at the 36th ... By the Numbers: Dynamo digs hole with lost home points May 6, 3 a.m.
With 10 points in 10 games, the Houston Dynamo is bunched with two other teams just ... MLS: Quakes win in Kinnear homecoming May 6, 2:38 a.m.
The San Jose Earthquakes beat the Houston Dynamo, 1-0, in a rare Tuesday night MLS game. ... Video Pick: Drunk lion mascot loses his head May 6, 2:22 a.m.
Austrian league games usually don't attract worldwide attention, but Austria Vienna's 2-1 win over SC Wiener ... Twenty for Canada 2015: Switzerland's Lara Dickenmann May 5, 8:21 p.m.
Lara Dickenmann was already a star on the Swiss national team in 2004 when she left ... >> Soccer America Daily Archives