Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Arsenal deal is huge opportunity for Puma
January 28th, 2014 10:59PM
Subscribe to Soccer America Daily

MOST READ
TAGS:  arsenal, soccer business

MOST COMMENTED

[SOCCER BUSINESS] Puma will replace Nike as Arsenal's jersey sponsor, beginning on July 1, in the biggest deal in the history of both Puma and Arsenal, reported to approach $50 million a year.

The five-year deal gives Puma wide-ranging licensing rights to develop Arsenal-branded merchandise on a global basis in addition to producing the playing and training uniforms for all Arsenal teams.

Nike had been the Arsenal uniform supplier for 20 years. The Gunners were one of the first major clubs to wear Nike as it moved into European soccer in a big way in the 1990s.

Now, Puma looks to reposition itself as a major soccer player alongside adidas and Nike.

"Arsenal has been a key strategic target for Puma for a number of years now," said Puma CEO Bjoern Gulden. "Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the Puma organization, we're proud to have signed this partnership with a truly global football club. As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce Puma's credibility as a global sports brand, and we have full confidence that the plans in place to activate this partnership will have a significant global impact."


1 comment
  1. Thomas Brannan
    commented on: January 29, 2014 at 6:13 p.m.
    Does anyone have any info on this. I believe about 80%, whatever, of Pumas business is not soccer related and Pumas soccer uniforms, in my opinion for what it is worth, show no imagination in design. It appears you can do infinitely more with three stripes than a Puma or even a Swoosh. So why is Puma so unimaginative in their soccer uniforms? Is it the design department or the corporate philosophy of Puma that stifles imagination? This isn't meant to be criticism with harmful intent, it just seems like it is a fact.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying: Roy Keane    
"No way Wayne Rooney should be going to China. He can still play football at the ...
What They're Saying: Josh Mitchell    
"We didn't know whether to laugh or cry. It was an incredible experience to be playing ...
MLS Camp Chatter: Atlanta United shows off weapons    
Atlanta United got goals from all three Designated Players -- including goals from Josef Martinez in ...
Sneak Peek: Union coach Curtin promises 'fun'    
Philadelphia reached the playoffs for just the second time in its history last year and exited ...
Sneak Peek: Near-miss ramps up expectations for TFC    
Less than three months after breaking through as the first Canadian team to play in the ...
Sneak Peek: Quakes seek help for Wondo    
It's been rough going for the San Jose Earthquakes since they won the Supporters' Shield in ...
CCL: Red Bulls and 'Caps draw    
The New York Red Bulls and Vancouver Whitecaps played to a 1-1 tie in the first ...
TV Report: MLS regional broadcast deals announced    
MLS teams are starting to announce regional television plans for the 2017 season. Houston and Sporting ...
Video Pick: Pouting keeper protests by giving up    
So upset was the goalkeeper of Vietnamese team Long An at a penalty kick call he ...
MLS Injury Report: Surgery sidelines Whitecaps' Reyna    
Vancouver will need a backup plan to replace departed playmaker Pedro Morales. The team has announced ...
>> Soccer America Daily Archives