Arsenal deal is huge opportunity for Puma
[SOCCER BUSINESS] Puma will replace Nike as Arsenal's jersey sponsor, beginning on July 1, in the biggest deal in the history of both Puma and Arsenal, reported to
approach $50 million a year.
The five-year deal gives Puma wide-ranging licensing rights to develop Arsenal-branded merchandise on a global basis in addition to producing the playing and
training uniforms for all Arsenal teams.
Nike had been the Arsenal uniform supplier for 20 years. The Gunners were one of the first major clubs to wear Nike as it moved into European
soccer in a big way in the 1990s.
Now, Puma looks to reposition itself as a major soccer player alongside adidas and Nike.
"Arsenal has been a key strategic target for Puma
for a number of years now," said Puma CEO Bjoern Gulden. "Through a clear commercial vision, a well-defined sports marketing strategy and a relentless
enthusiasm within the Puma organization, we're proud to have signed this partnership with a truly global football club. As we enter a new era in our company history, Arsenal represents a major
commercial and marketing opportunity to reinforce Puma's credibility as a global sports brand, and we have full confidence that the plans in place to activate this partnership will have a significant
|Recent Soccer America Daily Where to Watch European Soccer Aug. 30, 8:53 p.m. |
The new European club season has started up. Here are places Soccer America readers recommend where ... Seattle Reign dominates NWSL Best XI selections Aug. 29, 8:59 p.m.
[AWARDS] The regular-season champion Seattle Reign FC leads all teams with four players on the 2014 ... U.S. under-20 men's national team roster Aug. 29, 8:57 p.m.
[BUENOS AIRES CAMP] U.S. under-20 men's national team head coach Tab Ramos named a 19-player roster ... U.S. women's national team roster Aug. 29, 8:55 p.m.
[SALT LAKE CITY CAMP] Jill Ellis will get her first extended look at her current U.S. ... USA-Honduras match set for Boca Raton Aug. 29, 8:52 p.m.
[DATEBOOK] The USA will face Honduras on Oct. 14 in Boca Raton, Florida. The Catrachos will ... What They're Saying: Jurgen Klinsmann Aug. 29, 2:26 a.m.
"We have watched Jordan through our youth national teams and in the Development Academy for the ... Possible Jones debut and RFK rumble on tap Aug. 29, 1:38 a.m.
[MLS: Three Games to Watch] The possible debut of USA midfielder Jermaine Jones in a New ... Brooks headed back to Bayern Munich Aug. 29, 1:25 a.m.
[AMERICANS ABROAD] Portland Thorns FC today announced that the club has loaned midfielder Amber Brooks is ... Concacaf Champions League scoreboard Aug. 29, 1:14 a.m.
[WEEK 3: Wednesday] Wins by Waterhouse, Alajuelense and Olimpia on Thursday gave all three clubs in ... Slim pickings for Klinsmann in Europe these days Aug. 29, 12:59 a.m.
[USA MEN] In a game that is designed to be a test for his European-based players, ... >> Soccer America Daily Archives