Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Budweiser to end FA Cup deal
February 11th, 2014 8:50PM
Subscribe to Soccer America Daily

MOST READ
TAGS:  england, soccer business

MOST COMMENTED

[SOCCER BUSINESS]The English Football Association is seeking a new sponsor for the FA Cup after Budweiser decided not to renew its deal for more than $15 million a year.

The FA confirmed it was seeking a new "lead partner" for the FA Cup as Bud's three-year deal ends after this season.

"Budweiser has embraced The FA Cup and we're grateful for their support," said the FA's commercial director, Stuart Turner. "The Cup retains a special place in English football and it remains an important competition, not just in England but across the globe. Next year, the FA Cup will move to the BBC's platforms, and we are very excited about its future."

Bud's promotional work included the sponsoring of Wembley FC, a low-level team that added soccer celebrities for its preliminary-round entrance into the cup competition.

No plans are in place to seek naming rights to the cup competition like the Barclays Premier League or Capital One Cup (League Cup).


1 comment
  1. R2 Dad
    commented on: February 12, 2014 at 12:48 a.m.
    About as successful as those Bud sponsorship dollars spent in Germany in 2006. Who are these marketing yahoos?

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
TV Report: Fox Sports to air U-17 Women's World Cup    
Fox Sports will broadcast all 32 games from the 2016 U-17 Women's World Cup in Jordan ...
NWSL: Heath and Long head MVP finalists    
Tobin Heath and Allie Long, teammates on the regular-season champion Portland Thorns and the U.S. national ...
What They're Saying: Thomas Tuchel    
"Today we wanted to see if we could play with the same pace, the same tempo, ...
MLS Retirement: Concussions end Wahl's journey    
After suffering two concussions in 2016, Columbus Crew defender Tyson Wahl intends to retire at the ...
MLS Moves: Union's Barnetta will return to Switzerland    
Swiss international Tranquillo Barnetta, 31, will leave the Philadelphia Union at the end of the 2016 ...
CCL: Good night for MLS clubs in Central America    
The New York Red Bulls clinched a berth in the Scotiabank Concacaf Champions League quarterfinals for ...
Crowd Count: NWSL attendance jumps 10 percent    
Once again, the Portland Thorns led the NWSL in average attendance with a record 16,945 fans ...
What They're Saying: Carli Lloyd    
"People are only talking about the kneeling aspect of it. I think it becomes more of ...
MLS Moves: Dempsey will not play again in 2016    
The Sounders have shut down Clint Dempsey. General manager and president of soccer Garth Lagerwey announced ...
MLS Expansion: Atlanta United names Martino head coach    
The track record of high-profile international coaches in MLS isn't so good: Carlos Alberto Parreira, Carlos ...
>> Soccer America Daily Archives