Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Budweiser to end FA Cup deal
February 11th, 2014 8:50PM
Subscribe to Soccer America Daily

MOST READ
TAGS:  england, soccer business

MOST COMMENTED

[SOCCER BUSINESS] The English Football Association is seeking a new sponsor for the FA Cup after Budweiser decided not to renew its deal for more than $15 million a year.

The FA confirmed it was seeking a new "lead partner" for the FA Cup as Bud's three-year deal ends after this season.

"Budweiser has embraced The FA Cup and we're grateful for their support," said the FA's commercial director, Stuart Turner. "The Cup retains a special place in English football and it remains an important competition, not just in England but across the globe. Next year, the FA Cup will move to the BBC's platforms, and we are very excited about its future."

Bud's promotional work included the sponsoring of Wembley FC, a low-level team that added soccer celebrities for its preliminary-round entrance into the cup competition.

No plans are in place to seek naming rights to the cup competition like the Barclays Premier League or Capital One Cup (League Cup).


1 comment
  1. R2 Dad
    commented on: February 12, 2014 at 12:48 a.m.
    About as successful as those Bud sponsorship dollars spent in Germany in 2006. Who are these marketing yahoos?

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying: John Molinaro    
"Going to games and trekking up to the team's training facility in north Toronto to cover ...
U.S. Awards: Nominees set in five categories    
U.S. Soccer has announced the nominees for its 2016 U.S. Soccer Player of the Year awards ...
What They're Saying: Bob Bradley    
"I'm still confident. I think we have made progress, but it's up to us to prove ...
MLS Awards: Giovinco and Hedges repeat Best XI picks    
Three teams each landed two players on the MLS Best XI. Supporters Shield winner FC Dallas ...
MLS Moves: Atlanta United signs Almiron as its No. 10     
Another vital piece has been added as Atlanta United prepares for its first season in MLS ...
MLS Moves: USL MVP Okoli signs with NYCFC    
Though it is well-stocked with attacking firepower, New York City FC has signed a goalscorer to ...
NASL: Decision day arrives for ailing Division 2 league    
Players and staff of clubs in the six-year-old North American Soccer League should learn their fate ...
Video Pick: Ridiculous red-card meltdown     
MSV Duisburg's Baris Ozbek took swings at half the players on Sportfreunde Lotte and stamped on ...
MLS Cup: Remaining tickets sell out in three minutes    
Major League Soccer announced that tickets for Saturday's MLS Cup between Toronto FC and the Seattle ...
What They're Saying: Chapecoense mourner Claudiane Penegalli     
"It creates indignation because it was a human failure. It wasn't a problem with nature, with ...
>> Soccer America Daily Archives