Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Budweiser to end FA Cup deal
February 11th, 2014 8:50PM

MOST READ
TAGS:  england, soccer business

MOST COMMENTED

[SOCCER BUSINESS] The English Football Association is seeking a new sponsor for the FA Cup after Budweiser decided not to renew its deal for more than $15 million a year.

The FA confirmed it was seeking a new "lead partner" for the FA Cup as Bud's three-year deal ends after this season.

"Budweiser has embraced The FA Cup and we're grateful for their support," said the FA's commercial director, Stuart Turner. "The Cup retains a special place in English football and it remains an important competition, not just in England but across the globe. Next year, the FA Cup will move to the BBC's platforms, and we are very excited about its future."

Bud's promotional work included the sponsoring of Wembley FC, a low-level team that added soccer celebrities for its preliminary-round entrance into the cup competition.

No plans are in place to seek naming rights to the cup competition like the Barclays Premier League or Capital One Cup (League Cup).


1 comment
  1. R2 Dad
    commented on: February 12, 2014 at 12:48 a.m.
    About as successful as those Bud sponsorship dollars spent in Germany in 2006. Who are these marketing yahoos?


Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Where to Watch European Soccer    
Here are 329 places Soccer America readers recommend where you should go to watch soccer for ...
Mario Goetze's beautiful backward nutmeg on Brecko    
[VIDEO PICK: Skills] Mario Goetze, Germany's World Cup final hero, not only has a nose for ...
This season's most amazing free kick so far    
[VIDEO PICK: Golazo] You can hardly blame Hamburg SV goalkeeper Jaroslav Drobny for remaining rooted to ...
Soccer America Power Rankings    
[MLS: Week 29] Robbie Keane ran wild in the major-market matchup of Designated Players to keep ...
What They're Saying: Landon Donovan    
"I've always tried to be a guy who makes the right play in front of the ...
Onus on Cavani for PSG against Barcelona    
[UCL: Three Games to Watch] Paris St. Germain-Barcelona is the marquee match of Matchday 2 in ...
What They're Saying: Paul McGinley    
"I bounced ideas off him all week, he didn't preach to me, he didn't tell me ...
MLS's nouveau riche dominate millionaire club    
[MAKING A LIST] Big money has been flowing into Major League Soccer. Of the 15 players ...
USA and Brazil to play U-23 match in Brasilia    
[DATEBOOK] The U.S. World Cup team never got to Brasilia, falling in the round of 16 ...
Report: Chivas USA set to go on hiatus after 2014 season    
[MLS SPOTLIGHT] The news should come as no surprise. Chivas USA, sold back to MLS by ...
>> Soccer America Daily Archives