Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Budweiser to end FA Cup deal
February 11th, 2014 8:50PM
Subscribe to Soccer America Daily

MOST READ
TAGS:  england, soccer business

MOST COMMENTED

[SOCCER BUSINESS]The English Football Association is seeking a new sponsor for the FA Cup after Budweiser decided not to renew its deal for more than $15 million a year.

The FA confirmed it was seeking a new "lead partner" for the FA Cup as Bud's three-year deal ends after this season.

"Budweiser has embraced The FA Cup and we're grateful for their support," said the FA's commercial director, Stuart Turner. "The Cup retains a special place in English football and it remains an important competition, not just in England but across the globe. Next year, the FA Cup will move to the BBC's platforms, and we are very excited about its future."

Bud's promotional work included the sponsoring of Wembley FC, a low-level team that added soccer celebrities for its preliminary-round entrance into the cup competition.

No plans are in place to seek naming rights to the cup competition like the Barclays Premier League or Capital One Cup (League Cup).


1 comment
  1. R2 Dad
    commented on: February 12, 2014 at 12:48 a.m.
    About as successful as those Bud sponsorship dollars spent in Germany in 2006. Who are these marketing yahoos?

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
MLS Countdown: Kaka recalled by Brazil for Centenario    
The announcement came a day too late to benefit the Philadelphia Union, but Orlando City midfielder ...
U.S. Abroad: Gonzalez's Pachuca has edge in Liga MX final    
Omar Gonzalez, who was passed over for a spot on the U.S. Copa Centenario team, started ...
BeIN Sports adds special Copa Centenario coverage    
One vital aspect of soccer's increased television exposure is how events are treated by non-rights holders ...
USA-Bolivia: Spotlight on Pulisic's bid for starting job    
Christian Pulisic has already impressed his coach, Jurgen Klinsmann, enough that he's in contention to start ...
What They're Saying: Jozy Altidore    
"When Haiti qualified, I just thought it'd be a cool thing, because they haven't qualified for ...
TV Report: Fox network twinbill draws 1,613,000 viewers    
Last Saturday's FA Cup-MLS doubleheader on Fox reached a combined 1,613,000 viewers. Manchester United's 2-1 overtime ...
Concacaf turns to NBA for new CEO    
In another step to rehabilitate itself after five years of scandal, Concacaf hired Philippe Moggio out ...
Women's players' strike motions go to judge for decision    
Judge Sharon Johnson Coleman took under advisement competing motions for summary judgment made by attorneys for ...
USL: Lou City's Goodwin off to Harvard Medical School    
Goalkeeper Scott Goodwin announced that he's leaving USL club Louisville City FC to attend Harvard Medical ...
Video Pick: Neymar, his wax figure, and 31 Barca goals    
Brazil star Neymar met his Madame Tussauds wax figure -- poked it, checked under the shirt, ...
>> Soccer America Daily Archives