Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Budweiser to end FA Cup deal
February 11th, 2014 8:50PM

MOST READ
TAGS:  england, soccer business

MOST COMMENTED

[SOCCER BUSINESS] The English Football Association is seeking a new sponsor for the FA Cup after Budweiser decided not to renew its deal for more than $15 million a year.

The FA confirmed it was seeking a new "lead partner" for the FA Cup as Bud's three-year deal ends after this season.

"Budweiser has embraced The FA Cup and we're grateful for their support," said the FA's commercial director, Stuart Turner. "The Cup retains a special place in English football and it remains an important competition, not just in England but across the globe. Next year, the FA Cup will move to the BBC's platforms, and we are very excited about its future."

Bud's promotional work included the sponsoring of Wembley FC, a low-level team that added soccer celebrities for its preliminary-round entrance into the cup competition.

No plans are in place to seek naming rights to the cup competition like the Barclays Premier League or Capital One Cup (League Cup).


1 comment
  1. R2 Dad
    commented on: February 12, 2014 at 12:48 a.m.
    About as successful as those Bud sponsorship dollars spent in Germany in 2006. Who are these marketing yahoos?


Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
U.S. Abroad: Torres absent from Copa Libertadores final    
After starting both legs of the semifinals, Jose Torres did not play for Mexico's Tigres in ...
MLS honors Rothenberg with legacy award    
MLS founder Alan Rothenberg was named the first recipient of an award that will bear his ...
What They're Saying: Prince Ali    
"[Michel] Platini is not good for FIFA, Football's fans and players deserve better. FIFA is engulfed ...
MLS All-Star Game Takeaways: Kaka carries All-Stars    
Brazilian star Kaka says he grew up and loved watching U.S. all-star games. He finally got ...
ICYMI MLS: Penedo leaves Galaxy, Barnetta goes to Philly    
It looks like Donovan Ricketts could be on his way back to L.A. in the aftermath ...
Video Pick: Lloyd golazo ups goal streak to seven games    
If there is one lesson NWSL opponents should have learned from the Women's World Cup, it's ...
What They're Saying: Abby Wambach    
"I haven't made a decision about the Olympics next summer and I would have to make ...
USL Roundup: Board of Governors meets in Denver    
For the third straight year, the USL has held its annual midseason Board of Governors meeting ...
How does MLS All-Stars vs. Liga MX All-Stars sound?    
With Wednesday's AT&T MLS All-Star Game set to pit the MLS All-Stars against Tottenham at Dick's ...
TV Report: Gold Cup reaches more than 6.8 million viewers    
The Gold Cup final between Mexico and Jamaica was watched by 6 million viewers on Univision, ...
>> Soccer America Daily Archives