Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Budweiser to end FA Cup deal
February 11th, 2014 8:50PM

MOST READ
TAGS:  england, soccer business

MOST COMMENTED

[SOCCER BUSINESS] The English Football Association is seeking a new sponsor for the FA Cup after Budweiser decided not to renew its deal for more than $15 million a year.

The FA confirmed it was seeking a new "lead partner" for the FA Cup as Bud's three-year deal ends after this season.

"Budweiser has embraced The FA Cup and we're grateful for their support," said the FA's commercial director, Stuart Turner. "The Cup retains a special place in English football and it remains an important competition, not just in England but across the globe. Next year, the FA Cup will move to the BBC's platforms, and we are very excited about its future."

Bud's promotional work included the sponsoring of Wembley FC, a low-level team that added soccer celebrities for its preliminary-round entrance into the cup competition.

No plans are in place to seek naming rights to the cup competition like the Barclays Premier League or Capital One Cup (League Cup).


1 comment
  1. R2 Dad
    commented on: February 12, 2014 at 12:48 a.m.
    About as successful as those Bud sponsorship dollars spent in Germany in 2006. Who are these marketing yahoos?


Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying: Sunil Gulati    
"I don't know what Don was asked specifically, but frankly, I wouldn't have said some of ...
Guzan howler costs Aston Villa against Man City    
Brad Guzan gifted Manchester City a goal in the third minute when he mis-hit a pass ...
MLS Week 8: Blunder extends NYCFC's doldrums    
Ghanaian international David Accam took advantage of a blunder by stand-in New York City FC keeper ...
What They're Saying: Bob Lilley    
"Rochester was ahead of the curve in the late 1990s and the rest of the country ...
USL Weekend: Blues hand Sac rare Bonney defeat    
The Orange County Blues, one of the surprises of the 2015 USL season, handed the 2014 ...
SoccerGrlProbs takes first in venture tournament    
SoccerGrlProbs, started by a trio of Fairfield University's women's player, took first place in the for-profit ...
Garber vs. Klinsmann, different timetables and goals    
Speaking at the annual Associated Press Sports Editors talk, MLS commissioner Don Garber pressed his case ...
USL Weekend: Unbeaten Rhinos don't believe in shortcuts    
Of the five teams still unbeaten in the USL, the most impressive has been Rochester Rhinos, ...
NASL Weekend: Upstarts Atlanta and Indy still unbeaten    
The Atlanta Silverbacks, under first-year coach Gary Smith, host the New York Cosmos at Atlanta Silverbacks ...
What They're Saying: Hugo Sanchez    
"The recent losses by the Mexican national team and sub-22 are shameful. Is someone doing anything ...
>> Soccer America Daily Archives