Budweiser to end FA Cup deal
[SOCCER BUSINESS] The English Football Association is seeking a new sponsor for the FA Cup after Budweiser decided not to renew its deal for more than $15 million
The FA confirmed it was seeking a new "lead partner" for the FA Cup as Bud's three-year deal ends after this season.
"Budweiser has embraced The FA Cup and we're
grateful for their support," said the FA's commercial director, Stuart Turner. "The Cup retains a special place in English football and it remains an important
competition, not just in England but across the globe. Next year, the FA Cup will move to the BBC's platforms, and we are very excited about its future."
Bud's promotional work included
the sponsoring of Wembley FC, a low-level team that added soccer celebrities for its preliminary-round entrance into the cup competition.
No plans are in place to seek naming rights to
the cup competition like the Barclays Premier League or Capital One Cup (League Cup).
|Recent Soccer America Daily Revs deny Fire win thanks to Shuttleworth (with help from Alston) April 19, 7:26 p.m. |
[MLS: Week 7] Bobby Shuttleworth saved Juan Luis Anangono's penalty kick in the 90th minute after ... Altidore helps lead Sunderland to stunning win at Chelsea April 19, 4:49 p.m.
[AMERICANS ABROAD] Jozy Altidore's tally for the season is still one goal (in now 28 English ... What They're Saying April 19, 4:46 p.m.
"I saw it on the computer and I understand why they can be talking if it ... U.S. under-20 national team wins semifinal thriller April 19, 1:37 a.m.
[DALLAS CUP] Rubio Rubin scored his second goal of the game on a rebound of his ... What They're Saying April 18, 7:01 p.m.
"Miami's greatness is about the interaction of a vibrant culture and the water. We will earn ... Strikers will test measure of progress at Carolina April 18, 6:03 p.m.
[NASL: Week 2] The Fort Lauderdale Strikers, seventh and fifth in the NASL's two half-seasons, will ... Chelsea takes on its U-8s April 18, 6:02 p.m.
[VIDEO PICK: Off the Post] Chelsea's John Terry, David Luiz, Frank Lampard et al took on ... Collins John slapped with three-game suspension April 18, 5:48 p.m.
[USL PRO: Week 5] The USL PRO career of Collins John, the Liberian-born Dutch international who ... What They're Saying April 18, 5:39 p.m.
"There is no problem. Tensions are a bit high; I have no problem with that. They ... Chivas USA's McNamara faces knee surgery April 18, 5:21 p.m.
[MLS INJURY REPORT] Rookie Thomas McNamara, who had started every game for Chivas USA until being ... >> Soccer America Daily Archives