Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Arsenal first in Chinese hearts
February 14th, 2014 4:35PM

MOST READ
TAGS:  arsenal, china, soccer business

MOST COMMENTED

[SOCCER BUSINESS] Arsenal has been skidding in recent weeks, falling out of the English Premier League lead, but it is No. 1 among Chinese fans.

According to a survey by Coventry University's Center for the International Business of Sport of more than 15,000 Chinese, the Gunners were the most popular club in the lucrative Chinese market, finishing ahead of Manchester United, AC Milan, Real Madrid and Barcelona.

The English Premier League was the most popular league, finishing far ahead of the Spain's La Liga and Italy's Serie A.

The most popular national team was Germany, ahead of Spain and Italy.

The choice of Arsenal as the most popular club was somewhat surprising, given its reluctance to tour Asia during the summer preseason. But CIBS researcher Jiajia Song told CNN that Arsenal's popularity may something to do with its German stars Mesut Ozil and Lukas Podolski.

"Fans are more likely to support a club team when players from their favorite national squad regularly make the starting lineup," said Song. "This means players like Mesut Ozil and Lukas Podolski, both German international players and players for Arsenal, are likely to fulfill an important commercial and marketing role for club, country and league."


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying: Steve Swanson    
"I think our team is used to having Morgan come in and out,. Sometimes that can ...
Galaxy II signs Bailey from Bayer Leverkusen II    
[USL PRO] The LA Galaxy, which was the first MLS club to launch a second team ...
Frauen-Nati offers test at sold-out WakeMed Soccer Park    
[USA-SWITZERLAND] The USA and Switzerland will meet for the first time ever when they face off ...
Western Conference teams go head-to-head    
[MLS Preview: Week 24] Teams on either side of the playoff line in the Western Conference ...
Kempin saves Sporting KC, Timbers romp in Guyana    
[CONCACAF CHAMPIONS LEAGUE] MLS champion Sporting Kansas City was on familiar ground when it opened Concacaf ...
What They're Saying: Jamie Meriam    
"I think it would be huge because around the world, soccer is not crammed into the ...
Semifinals set in Montreal and Moncton    
[UNDER-20 WOMEN'S WORLD CUP] Montreal's Olympic Stadium (capacity: 66,000) and tiny Moncton Stadium (capacity: 8,500) are ...
FC Dallas tops post-World Cup charts    
[BY THE NUMBERS] FC Dallas has continued its recovery from its May swoon, when it went ...
Soccer America Preseason Women's Top 25    
[COLLEGE RANKINGS] UCLA, which is coming off its first national championship, is ranked No. 1 in ...
What They're Saying: New Mexico Athletic Director Paul Krebs    
"We are continuing to interview student-athletes and investigate what happened on night. I've consulted with Texas ...
>> Soccer America Daily Archives