Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Arsenal first in Chinese hearts
February 14th, 2014 4:35PM

MOST READ
TAGS:  arsenal, china, soccer business

MOST COMMENTED

[SOCCER BUSINESS] Arsenal has been skidding in recent weeks, falling out of the English Premier League lead, but it is No. 1 among Chinese fans.

According to a survey by Coventry University's Center for the International Business of Sport of more than 15,000 Chinese, the Gunners were the most popular club in the lucrative Chinese market, finishing ahead of Manchester United, AC Milan, Real Madrid and Barcelona.

The English Premier League was the most popular league, finishing far ahead of the Spain's La Liga and Italy's Serie A.

The most popular national team was Germany, ahead of Spain and Italy.

The choice of Arsenal as the most popular club was somewhat surprising, given its reluctance to tour Asia during the summer preseason. But CIBS researcher Jiajia Song told CNN that Arsenal's popularity may something to do with its German stars Mesut Ozil and Lukas Podolski.

"Fans are more likely to support a club team when players from their favorite national squad regularly make the starting lineup," said Song. "This means players like Mesut Ozil and Lukas Podolski, both German international players and players for Arsenal, are likely to fulfill an important commercial and marketing role for club, country and league."


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying: Oli Makin    
"I can't thank [the] police enough. It has saved the club a fortune and the players ...
Soccer America Power Rankings    
[MLS: Week 32] A classic encounter left the LA Galaxy, No. 1 in the Soccer America ...
Guardiola is happy to be back in Rome    
[UCL: Three Games to Watch] Two matches involving former champions, plus Pep Guardiola's return to Roma ...
Klingenberg golazo highlights another easy U.S. win    
[CONCACAF WOMEN'S CHAMPIONSHIP] The USA cruised into the semifinals of the Concacaf Women's Championship with its ...
Concacaf Women's Championship Scoreboard    
[ROUNDUP: Saturday] Trinidad & Tobago beat Guatemala, 2-1, on late goals by Kennya Cordner of the ...
Agudelo trial at Wolves ends    
[AMERICANS ABROAD] Juan Agudelo's search for a club continues as English League Championship club Wolves passed ...
MLS clubs in position to outdo Mexican rivals    
[CONCACAF CHAMPIONS LEAGUE] The group stage of the Concacaf Champions League concludes with Week 6 with ...
What They're Saying: India Premier League    
"Heaven has gained a defensive midfielder; apart from the hard tackles and the breaking up of ...
Bielsa sits on cup of coffee    
[VIDEO PICK: Off the Post] Not everything is going right for Marseille's coach Marcelo Bielsa, whose ...
U.S. under-14 girls national team roster    
[CARSON CAMP] Head coach April Kater has called up 35 players (with one more to be ...
>> Soccer America Daily Archives