Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Sampson: 'They just got it completely wrong'
by Ridge Mahoney, February 20th, 2014 9:18PM
Subscribe to Soccer America Daily

MOST READ
TAGS:  chivas usa, los angeles galaxy, mls

MOST COMMENTED

[CHIVAS USA SALE: Reaction] Forgotten in recent years, as Chivas USA has faded, is that Chivas USA did have support in the early years. The Chivas-LA Galaxy rivalry was the Super Clasico for a reason, as Steve Sampson, the Galaxy coach at the time, explains.

“When I was the [Galaxy] coach in 2005 -- and we played them literally five times that year -- every single game was a sellout,” says Sampson, the former U.S. and Galaxy head coach who speaks fluent Spanish and works as a commentator for Galaxy telecasts on Time Warner Cable Deportes. “The enthusiasm and the excitement and the atmosphere around those games was truly great. But they lost all that when they lost their identity.”

“In the first few years, when they truly marketed the team as a Chivas team, they had a tremendous rivalry with the Galaxy. Those games actually had meaning and they actually competed quite effectively. When they began to lose their identity, by being cheap and not respecting the quality that truly existed in MLS by bringing subpar talent, they slowly began to lose their market share and to lose money and lost connection with the community.

"Chivas USA never had, in my opinion, a true identity. They not only didn’t relate to the Hispanic community in Los Angeles, but it was very confusing to the Anglo community, the non-Hispanic community."

"From day one, if they had just stuck to their game plan -- to be a Latin-based team and truly represent the Chivas name -- I think they would have been successful. But when you have a majority of Latin players and a non-Latin coach, it gets confusing. Then you have the reverse: non-Latin players and a Latin coach, and it doesn’t make for very good chemistry, and it doesn’t send a very good message to the community.

"They just got it completely wrong. If they would have had a vast majority of Latin-American players, they would have had great success. And along with that, you have to have an Hispanic coach who could communicate effectively to both the Spanish-speaking and non-Spanish-speaking player."


3 comments
  1. Amos Annan
    commented on: February 21, 2014 at 8:28 a.m.
    DUMB to have a "latin-american" team. Do we have "white" teams and "black" teams ? racist.
  1. Glenn Maddock
    commented on: February 24, 2014 at 1:53 a.m.
    Sampson has it completely wrong! Racially based teams do not work in the current soccer world anymore. Maybe 20 years ago, but not today. And American soccer fans do not want to see those kind of teams either. Having a "Mexican" club in an American League was a stupid idea in 2005 & looks even dumber now. The quicker they can remove that stupid name the better
  1. Dave Kantor
    commented on: February 25, 2014 at 8:25 a.m.
    While I agree with Ric about Steve Sampson deserving another run as MLS coach, I totally agree with Glenn and Amos that having a racially based team just doesn't make sense in our contemporary world. Frankly I was surprised that the idea was tried at all - couldn't Chivas have been sued for discrimination against non-Latino players? They should move the franchise to one of the many cities that want an MLS team, and move on from a failed experiment.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
MLS Week 13: Results & Standings    
Saturday's MLS action featured a pair of hat tricks by Bradley Wright-Phillips (3-0 win for the ...
Messi Update: Argentine star moving uncomfortably but no broken bones    
Lionel Messi injured his back and ribs in a Copa Centenario warmup game for Argentina against ...
Copa Centenario: Castillo replaces Chandler on U.S. roster    
The USA has called in Edgar Castillo to replace Timmy Chandler on its roster for the ...
MLS Countdown: Kaka recalled by Brazil for Centenario    
The announcement came a day too late to benefit the Philadelphia Union, but Orlando City midfielder ...
U.S. Abroad: Gonzalez's Pachuca has edge in Liga MX final    
Omar Gonzalez, who was passed over for a spot on the U.S. Copa Centenario team, started ...
BeIN Sports adds special Copa Centenario coverage    
One vital aspect of soccer's increased television exposure is how events are treated by non-rights holders ...
USA-Bolivia: Will youth movement continue?    
Christian Pulisic has already impressed his coach, Jurgen Klinsmann, enough that he's in contention to start ...
What They're Saying: Jozy Altidore    
"When Haiti qualified, I just thought it'd be a cool thing, because they haven't qualified for ...
TV Report: Fox network twinbill draws 1,613,000 viewers    
Last Saturday's FA Cup-MLS doubleheader on Fox reached a combined 1,613,000 viewers. Manchester United's 2-1 overtime ...
Concacaf turns to NBA for new CEO    
In another step to rehabilitate itself after five years of scandal, Concacaf hired Philippe Moggio out ...
>> Soccer America Daily Archives