Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Clorox will sponsor U.S. and Mexican teams
February 27th, 2014 4:37PM

MOST READ
TAGS:  men's national team, mexico, soccer business, women's national team

MOST COMMENTED

[SOCCER BUSINESS] Clorox has become an official partner of U.S. Soccer and the Mexican federation in an agreement with SUM, MLS's commercial arm, to promote the U.S. men's and women's national teams and Mexican men's national team.

Clorox will support the U.S. teams through sales and marketing efforts highlighting its Clorox, Kingsford, Hidden Valley and Glad brands, while it will support the Mexican national team, an SUM property on its U.S. tours, with the Clorox, Kingsford and Glad brands.

“Our company’s affiliation with the sport of soccer is a natural fit for us because we share a strong appeal among families,” said Benno Dorer, executive vice president and chief operating officer for cleaning, international and corporate strategy. “With soccer’s legions of followers from around the world -- myself included -- we hope this partnership will enable us to build awareness of our brands with the sport’s hugely loyal, enthusiastic and diverse fan base.”

The partnership involves sales and marketing efforts such as print, radio and online communications along with in-store support from major retailers. Activities under way this year include TV ads for Kingsford charcoal and Glad trash bags; custom packaging; a consumer sweepstakes for a chance to win up to $25,000; and in-store ads, coupon offers and messaging at point of sale.

“Ahead of this year’s events in Brazil, there has never been a better time to align with the sport of soccer,” said David Wright, SUM's senior vice president of global sponsorship, said. “We’re excited that the family of Clorox products is now a member of our soccer family.”


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Steve Cherundolo named Hannover 96 assistant coach     
Former U.S. national team defender Steve Cherundolo has been named assistant coach of Bundesliga club Hannover ...
Roster: U.S. U-23 women convene in Florida     
Twenty-four college players have been called into to a U.S. U-23 women's national team camp in ...
MLS attendance takes big jump    
MLS average attendance is on course to smash the league record set last year and top ...
What They're Saying: Klaus Allofs    
"There are a lot of ways of finding out when training is. And it is not ...
Video Pick: Obafemi Martins golazo leads best of MLS    
NYC's Mehdi Ballouchy, Toronto's Sebastian Giovinco, Columbus' Federico Higuain, and Seattle's Obafemi Martins and Lamar Neagle ...
MLS Power Rankings: Red Bulls cling to top spot    
The Red Bulls remained unbeaten and atop Soccer America's MLS Power Rankings by beating San Jose, ...
Jordan Morris returns for USA-Mexico, Act 2    
Coach Andi Herzog has named a 20-man roster for the U.S. U-23 men's national team's friendly ...
MLS: National Team Watch    
Five of the nine MLS players with U.S. U-20 eligibility who played in Week 7 were ...
Week 7: *Three goals you must watch    
*It was impossible to stop at three. There is no doubt about this week's top goal, ...
Video Pick: A world-class goal from Welshman     
One of the weekend's top glazes was in the Welsh league: A flying volley by Prestatyn's ...
>> Soccer America Daily Archives