Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Clorox will sponsor U.S. and Mexican teams
February 27th, 2014 4:37PM

MOST READ
TAGS:  men's national team, mexico, soccer business, women's national team

MOST COMMENTED

[SOCCER BUSINESS] Clorox has become an official partner of U.S. Soccer and the Mexican federation in an agreement with SUM, MLS's commercial arm, to promote the U.S. men's and women's national teams and Mexican men's national team.

Clorox will support the U.S. teams through sales and marketing efforts highlighting its Clorox, Kingsford, Hidden Valley and Glad brands, while it will support the Mexican national team, an SUM property on its U.S. tours, with the Clorox, Kingsford and Glad brands.

“Our company’s affiliation with the sport of soccer is a natural fit for us because we share a strong appeal among families,” said Benno Dorer, executive vice president and chief operating officer for cleaning, international and corporate strategy. “With soccer’s legions of followers from around the world -- myself included -- we hope this partnership will enable us to build awareness of our brands with the sport’s hugely loyal, enthusiastic and diverse fan base.”

The partnership involves sales and marketing efforts such as print, radio and online communications along with in-store support from major retailers. Activities under way this year include TV ads for Kingsford charcoal and Glad trash bags; custom packaging; a consumer sweepstakes for a chance to win up to $25,000; and in-store ads, coupon offers and messaging at point of sale.

“Ahead of this year’s events in Brazil, there has never been a better time to align with the sport of soccer,” said David Wright, SUM's senior vice president of global sponsorship, said. “We’re excited that the family of Clorox products is now a member of our soccer family.”


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying: Laura Bassett    
"I couldn't breathe, my heart was out of my chest, and I wanted the ground to ...
MLS: This weekend ...    
The Seattle Sounders ended their three-game losing streak when they beat MLS Supporters' Shield leader D.C. ...
Three takeaways from USA-Guatemala    
The USA tuned up for the Gold Cup with a 4-0 win over Guatemala Friday night ...
Scouting Report: USA and Japan go for a third time    
The first rematch of a final in Women's World Cup history is set for Sunday when ...
USA-Guatemala International Friendly Player Ratings    
Four years ago, the USA completed its Gold Cup preparations by beating Guatemala, 6-0, in San ...
What They're Saying: Abby Wambach    
"It's nerve-wracking. It's brutal. And I'm not saying this because I'm sitting on the bench and ...
Women's World Cup watch parties set for Sunday    
U.S. Soccer will host a viewing party for Sunday's Women's World Cup final between the USA ...
Olivia the parrot picks Japan over USA    
Olivia, a 10-year-old African gray parrot, is predicting Japan over the USA in the Women's World ...
ICYMI | MLS: Report: New DP procedures formulated    
Allocation money could become even more valuable under new policies adopted by MLS. One of the ...
Reader's Note: Watch for Special July 4th Edition    
Soccer America will publish Soccer America Daily on Saturday as it previews Sunday's Women's World Cup ...
>> Soccer America Daily Archives