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MLS adds Chipolte-sponsored Homegrown Game
March 3rd, 2014 2:55PM

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TAGS:  mls, soccer business

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[SOCCER BUSINESS] Chipotle, the Mexican fast-food restaurant, has signed its largest single sports partnership with Major League Soccer. It will include the first Chipotle MLS Homegrown Game featuring MLS's top Homegrown players during the league's all-star week in Portland.

In addition to the Chipotle MLS Homegrown Game during AT&T MLS All-Star Week in Portland in August, 12 MLS clubs will feature an exceptional athlete, boy or girl, during 10 home games as the Chipotle Youth Homegrown Athlete.

Each athlete will receive four tickets to the game, special recognition during the game, a chance to meet players and coaches, dinner at Chipotle with his/her team, and the opportunity to host a fundraiser for his/her team at their favorite Chipotle location. Chipotle and each MLS club will also host free soccer clinics for up to 200 kids utilizing MLS players and coaches to teach soccer fundamentals.

The LA Galaxy's Omar Gonzalez will be the first MLS spokesperson for Chipolte.
 
“At the core of our effort to change the way people think about and eat fast food is our commitment to finding better, more sustainable sources for all of the ingredients we use,” said Mark Crumpacker, Chipotle’s chief marketing and development officer. “That value is one that is often shared by people with an active lifestyle. This partnership with MLS will allow us to further engage consumers in a sport we have long supported through grassroots efforts.”

Chipotle will host a March to Soccer promotion in the 12 MLS markets to celebrate the new MLS season. Soccer fans who come to Chipotle wearing their local MLS Club gear on the date of the team’s home opener can receive a buy-one-get-one deal.



Chipotle’s March to Soccer:
FC Dallas: March 8
Houston Dynamo: March 8
LA Galaxy: March 8
Portland Timbers: March 8
Seattle Sounders FC: March 8
San Jose Earthquakes: March 15
Philadelphia Union: March 15
Sporting Kansas City: March 15
Colorado Rapids: March 22
Columbus Crew: March 22
New England Revolution: March 22
Chicago Fire: March 23
 
“Chipotle is an incredible brand and has truly embraced MLS’s aspirational position for millions of youth soccer players,” said David Wright, senior vice president of global sponsorship for MLS, in a statement. “We love the idea of the Chipotle MLS Homegrown Game and we look forward to Chipotle playing an important role in continuing to grow the sport of soccer in this country for years to come.”


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