Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
MLS adds Chipolte-sponsored Homegrown Game
March 3rd, 2014 2:55PM

MOST READ
TAGS:  mls, soccer business

MOST COMMENTED

[SOCCER BUSINESS] Chipotle, the Mexican fast-food restaurant, has signed its largest single sports partnership with Major League Soccer. It will include the first Chipotle MLS Homegrown Game featuring MLS's top Homegrown players during the league's all-star week in Portland.

In addition to the Chipotle MLS Homegrown Game during AT&T MLS All-Star Week in Portland in August, 12 MLS clubs will feature an exceptional athlete, boy or girl, during 10 home games as the Chipotle Youth Homegrown Athlete.

Each athlete will receive four tickets to the game, special recognition during the game, a chance to meet players and coaches, dinner at Chipotle with his/her team, and the opportunity to host a fundraiser for his/her team at their favorite Chipotle location. Chipotle and each MLS club will also host free soccer clinics for up to 200 kids utilizing MLS players and coaches to teach soccer fundamentals.

The LA Galaxy's Omar Gonzalez will be the first MLS spokesperson for Chipolte.
 
“At the core of our effort to change the way people think about and eat fast food is our commitment to finding better, more sustainable sources for all of the ingredients we use,” said Mark Crumpacker, Chipotle’s chief marketing and development officer. “That value is one that is often shared by people with an active lifestyle. This partnership with MLS will allow us to further engage consumers in a sport we have long supported through grassroots efforts.”

Chipotle will host a March to Soccer promotion in the 12 MLS markets to celebrate the new MLS season. Soccer fans who come to Chipotle wearing their local MLS Club gear on the date of the team’s home opener can receive a buy-one-get-one deal.



Chipotle’s March to Soccer:
FC Dallas: March 8
Houston Dynamo: March 8
LA Galaxy: March 8
Portland Timbers: March 8
Seattle Sounders FC: March 8
San Jose Earthquakes: March 15
Philadelphia Union: March 15
Sporting Kansas City: March 15
Colorado Rapids: March 22
Columbus Crew: March 22
New England Revolution: March 22
Chicago Fire: March 23
 
“Chipotle is an incredible brand and has truly embraced MLS’s aspirational position for millions of youth soccer players,” said David Wright, senior vice president of global sponsorship for MLS, in a statement. “We love the idea of the Chipotle MLS Homegrown Game and we look forward to Chipotle playing an important role in continuing to grow the sport of soccer in this country for years to come.”


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
U.S. Abroad: Gonzalez and Wood get big goals    
Omar Gonzalez kept Pachuca unbeaten in the Liga MX's Torneo Apertura when he scored on a ...
Video Picks: Top 5 EPL Goals of the Week    
Jermain Defoe (Sunderland), Gylfi Sigurdsson (Swansea), Alex Chamberlain (Arsenal), Riyad Mahrez (Leicester City) and Jesse Lingard ...
MLS Preseason: Training camp and friendly schedules    
Newly acquired Jack McInerney scored two goals as the defending champion Portland Timbers defeated their Cascadia ...
MLS player tracker with complete rosters (Feb. 5-6)    
Walker Zimmerman is back with FC Dallas. The 22-year-old defender whose late goal kept it in ...
What They're Saying: David Wagner    
"It wasn't a surprise for me. I spoke with Jurgen Klinsmann maybe a year ago and ...
TV Report: NBC Sports Group to air Olympic qualifying    
NBC Sports Group will air all 15 games from the Concacaf Women's Olympic Qualifying Championship that ...
USA-Canada International Friendly Player Ratings    
The USA closed out its winter camp with a 1-0 win over Canada on a late ...
UCLA lands Pugh and Fleming in recruiting coup    
UCLA has signed U.S. women's national team player Mallory Pugh and Canadian Women's World Cup veteran ...
MLS player tracker with complete rosters (Feb. 4)    
Columbus Crew SC now has Ola Kamara to go along with Kei Kamara. The 26-year-old Ola ...
USA-Canada Preview: Youngsters should get second look    
Jurgen Klinsmann says he has two short-term goals for the USA's second and final test of ...
>> Soccer America Daily Archives