Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
MLS 'natural fit' for Kraft's Capri Sun
March 6th, 2014 5:47PM
Subscribe to Soccer America Daily

MOST READ
TAGS:  mls, soccer business

MOST COMMENTED

[SOCCER BUSINESS]Major League Soccer has signed a multi-year sponsorship deal with Kraft Foods that makes Capri Sun the official juice drink of MLS and includes Kraft brands Kool-Aid, Country Time Lemonade and Tang in MLS promotions.
 
Capri Sun will launch youth soccer clinics throughout the United States and utilize MLS players as part of their ongoing Capri Sun Kids vs. Pros campaign, and will feature MLS players on-pack during the “back to school” timeframe.
 
“We’re so pleased to partner with a premier property like MLS whose values are consistent with our own,” said Greg Guidotti, Senior Director of Refreshment Beverages for Kraft Foods, in a statement. “Soccer is the first sport that many of us play as kids, and the sport teaches us the importance of teamwork, being active and pushing your own physical boundaries.  MLS has played a seminal role in the growth and popularity of soccer across the U.S. -- and bringing soccer to the forefront of sport.  Several of our beverages, specifically Capri Sun, are found on the ‘sidelines’ of so many soccer matches. It’s honestly a natural fit for us.”


1 comment
  1. Mark Konty
    commented on: March 6, 2014 at 8:29 p.m.
    Seriously? That stuff is only different from soda because they dump some ascorbic acid into it. Too much sugar and very little else. I don't let my team drink that crap on the sidelines! Who's next? Marlboro? Hostess?

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
MLS Talking Points: 'Hatred' seeps into New York derby    
The intensity of the Hudson River Derby took on a new level, rising with the midday ...
U.S. Abroad: More bad luck for Garza    
Greg Garza, who missed most of last season with a hip injury, suffered more bad back ...
MLS Talking Points: Sounders feel the heat    
The Seattle Sounders hit bottom Sunday in the oppressive Midwest heat when they fell to Sporting ...
Video Pick: Solo golazo by Andrey Arshavin    
The 35-year Russian star Andrey Arshavin, who played for Arsenal in 2009-2013, now plies his trade ...
What They're Saying: Bruce Arena    
"We won the game. That's what you do in soccer games. We were on the road ...
What They're Saying: Patrick Vieira    
"The comment from Jesse during the week had a massive impact on the referees. And of ...
What They're Saying: Alejandro Bedoya    
"Just watched that performance by Seattle vs KC. Still remember them telling me my value & ...
MLS Moves: Former U-20 star Steffen joins Crew    
Zack Steffen, who starred for the USA at the 2015 Under-20 World Cup, signed with the ...
MLS Week 20: Results & Standings    
FC Dallas remained first in the MLS Supporters' Shield race, three points ahead of the Colorado ...
USA-Costa Rica: Olympic tuneups end with easy win    
The USA closed out its preparations for the Olympic women's soccer tournament on Friday when it ...
>> Soccer America Daily Archives