Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
MLS 'natural fit' for Kraft's Capri Sun
March 6th, 2014 5:47PM

MOST READ
TAGS:  mls, soccer business

MOST COMMENTED

[SOCCER BUSINESS] Major League Soccer has signed a multi-year sponsorship deal with Kraft Foods that makes Capri Sun the official juice drink of MLS and includes Kraft brands Kool-Aid, Country Time Lemonade and Tang in MLS promotions.
 
Capri Sun will launch youth soccer clinics throughout the United States and utilize MLS players as part of their ongoing Capri Sun Kids vs. Pros campaign, and will feature MLS players on-pack during the “back to school” timeframe.
 
“We’re so pleased to partner with a premier property like MLS whose values are consistent with our own,” said Greg Guidotti, Senior Director of Refreshment Beverages for Kraft Foods, in a statement. “Soccer is the first sport that many of us play as kids, and the sport teaches us the importance of teamwork, being active and pushing your own physical boundaries.  MLS has played a seminal role in the growth and popularity of soccer across the U.S. -- and bringing soccer to the forefront of sport.  Several of our beverages, specifically Capri Sun, are found on the ‘sidelines’ of so many soccer matches. It’s honestly a natural fit for us.”


1 comment
  1. Mark Konty
    commented on: March 6, 2014 at 8:29 p.m.
    Seriously? That stuff is only different from soda because they dump some ascorbic acid into it. Too much sugar and very little else. I don't let my team drink that crap on the sidelines! Who's next? Marlboro? Hostess?


Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
U.S. under-17 men's national team roster    
U.S. head coach under-17 men's national team Richie Williams has named a 20-player roster for the ...
Business Reporter: Union teams up with Dogfish Head    
The Philadelphia Union will open a new destination beer garden with Dogfish Head Brewery at PPL ...
Columbus switches USL PRO affiliations    
The Columbus Crew will team up with the Austin Aztex to send players from its first ...
Lee Nguyen: Sitting back is not in Revs' DNA    
The New England Revolution tied an MLS record when it scored nine goals in its first ...
What They're Saying: Jerome Valcke    
"It is easy to destroy a reputation, it takes one second, it takes years to build ...
Champions League scenarios: 11 teams for five spots    
Eleven teams have qualified for the knockout stage of the Champions League, and 11 more teams, ...
Video Pick: Bend it like Uesato    
Our favorite free kick goal of the week comes from J-League 2, where Consadole Sapporo's Kazumasa ...
Breaking down the NCAA Division I women's quarterfinals    
The NCAA Division I Women's Tournament moves into the quarterfinals with three games on Friday and ...
A back-heel sombrero from Greek boy     
[VIDEO PICK: Skills] Greek youth soccer, in a game between AO Ioannina and Agia Eleousa, delivers ...
What They're Saying: Jose Mourinho    
"Obviously they must be very sad with the result but when we lose against a team ...
>> Soccer America Daily Archives