Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
MLS 'natural fit' for Kraft's Capri Sun
March 6th, 2014 5:47PM
Subscribe to Soccer America Daily

MOST READ
TAGS:  mls, soccer business

MOST COMMENTED

[SOCCER BUSINESS] Major League Soccer has signed a multi-year sponsorship deal with Kraft Foods that makes Capri Sun the official juice drink of MLS and includes Kraft brands Kool-Aid, Country Time Lemonade and Tang in MLS promotions.
 
Capri Sun will launch youth soccer clinics throughout the United States and utilize MLS players as part of their ongoing Capri Sun Kids vs. Pros campaign, and will feature MLS players on-pack during the “back to school” timeframe.
 
“We’re so pleased to partner with a premier property like MLS whose values are consistent with our own,” said Greg Guidotti, Senior Director of Refreshment Beverages for Kraft Foods, in a statement. “Soccer is the first sport that many of us play as kids, and the sport teaches us the importance of teamwork, being active and pushing your own physical boundaries.  MLS has played a seminal role in the growth and popularity of soccer across the U.S. -- and bringing soccer to the forefront of sport.  Several of our beverages, specifically Capri Sun, are found on the ‘sidelines’ of so many soccer matches. It’s honestly a natural fit for us.”


1 comment
  1. Mark Konty
    commented on: March 6, 2014 at 8:29 p.m.
    Seriously? That stuff is only different from soda because they dump some ascorbic acid into it. Too much sugar and very little else. I don't let my team drink that crap on the sidelines! Who's next? Marlboro? Hostess?

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Video Pick: Messi-like golazo by Barcelona youth    
In UEFA Youth League play, 17-year-old Barcelona striker Jordi Mboula scored a spectacular solo goal in ...
What They're Saying: Roy Keane    
"No way Wayne Rooney should be going to China. He can still play football at the ...
What They're Saying: Josh Mitchell    
"We didn't know whether to laugh or cry. It was an incredible experience to be playing ...
MLS Camp Chatter: Atlanta United shows off weapons    
Atlanta United got goals from all three Designated Players -- including goals from Josef Martinez in ...
Sneak Peek: Union coach Curtin promises 'fun'    
Philadelphia reached the playoffs for just the second time in its history last year and exited ...
Sneak Peek: Near-miss ramps up expectations for TFC    
Less than three months after breaking through as the first Canadian team to play in the ...
Sneak Peek: Quakes seek help for Wondo    
It's been rough going for the San Jose Earthquakes since they won the Supporters' Shield in ...
CCL: More frustration for New York Red Bulls    
Playing their first game ever in the knockout stage of the Concacaf Champions League against the ...
TV Report: MLS regional broadcast deals announced    
MLS teams are starting to announce regional television plans for the 2017 season. Houston and Sporting ...
Video Pick: Pouting keeper protests by giving up    
So upset was the goalkeeper of Vietnamese team Long An at a penalty kick call he ...
>> Soccer America Daily Archives