Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
MLS 'natural fit' for Kraft's Capri Sun
March 6th, 2014 5:47PM
Subscribe to Soccer America Daily

MOST READ
TAGS:  mls, soccer business

MOST COMMENTED

[SOCCER BUSINESS] Major League Soccer has signed a multi-year sponsorship deal with Kraft Foods that makes Capri Sun the official juice drink of MLS and includes Kraft brands Kool-Aid, Country Time Lemonade and Tang in MLS promotions.
 
Capri Sun will launch youth soccer clinics throughout the United States and utilize MLS players as part of their ongoing Capri Sun Kids vs. Pros campaign, and will feature MLS players on-pack during the “back to school” timeframe.
 
“We’re so pleased to partner with a premier property like MLS whose values are consistent with our own,” said Greg Guidotti, Senior Director of Refreshment Beverages for Kraft Foods, in a statement. “Soccer is the first sport that many of us play as kids, and the sport teaches us the importance of teamwork, being active and pushing your own physical boundaries.  MLS has played a seminal role in the growth and popularity of soccer across the U.S. -- and bringing soccer to the forefront of sport.  Several of our beverages, specifically Capri Sun, are found on the ‘sidelines’ of so many soccer matches. It’s honestly a natural fit for us.”


1 comment
  1. Mark Konty
    commented on: March 6, 2014 at 8:29 p.m.
    Seriously? That stuff is only different from soda because they dump some ascorbic acid into it. Too much sugar and very little else. I don't let my team drink that crap on the sidelines! Who's next? Marlboro? Hostess?

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Video Pick: Lewy volleys twice for Bayern    
Bayern Munich is the Bundesliga "fall champion" thanks to a 2-1 comeback win over Freiburg on ...
What They're Saying: Joe Greenspan    
"Luckily, the higher ups in the Navy and the government made the decision to say we ...
Orlando City: Kaka has no plans of leaving    
Kaka says offseason reports out of Brazil that he'll leave Orlando City at the end of ...
Canada: Ten MLS players named for Bermuda friendly    
Toronto FC teammates Jonathan Osorio and Tosiant Ricketts lead a Canada squad that includes younger players ...
MLS Expansion: Tuesday is key day for stadium projects    
MLS expansion bidders are rushing to garner support for their stadium plans before the league's Jan. ...
MLS Business: MNUFC hits Target with jersey sponsor    
That famous bulls-eye known to shoppers around the country will be prominently displayed on an MLS ...
What They're Saying: Arsene Wenger    
"Offside is what makes the team be together. It's a big quality of a team sport. ...
MLS Moves: Galaxy uses TAM again on Joao Pedro    
In the space of just a few days, the Galaxy has completely revamped its midfield. After ...
Datebook: MLS preseason schedules    
MLS players will begin returning to their clubs as soon as Saturday. For the day-by-day preseason ...
Video Pick: Coaches make fools of themselves    
Honduras coach Jorge Luis Pinto and his Panama counterpart Bolillo Gomez fail the role-model test when ...
>> Soccer America Daily Archives