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Univision moves key MLS events to Univision Deportes
by Paul Kennedy, March 6th, 2014 6:25PM

TAGS:  mls, soccer business, television


[SOCCER ON AIR] Univision will add 16 games to its 2014 package of MLS games, making a total of 44 matches scheduled to air on the family of networks. It will broadcast 16 additional regular-season games on its 24-hour sports network, Univision Deportes Network, and move the AT&T MLS All-Star Game and MLS Cup from UniMas (which drew more viewers than ESPN2 did in 2013) to UDN.

The Univision broadcast schedule of 44 MLS matches will be the most regular-season games by any U.S. network. The UDN schedule of 26 MLS games will complement the broadcast of 18 MLS regular-season games on UniMás, for a total of 44 games covering all 19 league clubs.
According to MLS, Univision Deportes will have exclusive Spanish-language coverage of the 2014 AT&T MLS All-Star Game featuring the MLS all-stars against the European champion Bayern Munich on Aug. 6 in Portland, Ore., and MLS Cup, as well live steam of select games on Univision’s digital network, UVideos.

In 2013, Univision's growing Spanish-language audience on UniMas was one of the few positives on the MLS TV front as the average viewers on UniMas' MLS regular-season broadcasts (223,000) topped those on ESPN2 (181,000) and the average viewers for MLS Cup increased almost 6 percent to 514,000 viewers, more than double what they were only three years ago on another Univision network, Galavision, and more than the 505,000 on ESPN2.

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