[USL PRO 2014 COUNTDOWN] Franchise rights to USL PRO's troubled Phoenix team have changed hands again. Arizona United Soccer Club LLC has purchased the rights, and the club will be known as Arizona United SC, not Phoenix FC.
In November, USL pulled the franchise rights of FC Phoenix's owners, BDR Sports, and announced the club would be operated by American Soccer Marketing in 2014. American Soccer Marketing's franchise rights have been discontinued.
Arizona United SC is owned by local advertising executive Kyle Eng, founder and owner of Peoria-based Arrowhead Advertising. The club is expected to play at the Peoria Sports Complex Stadium. Its first game is on March 30 when it travels to play the Colorado Rapids Reserves.
“Longtime Peoria resident Kyle Eng brings decades of experience as a successful executive and proven sports business leader,” USL CEO Alec Papadakis said in a statement, "and with the full support of his agency and other partners has all of the tools to realize his vision for Arizona United SC to develop into a model club in USL PRO."
Phoenix FC averaged 1,532 fans a game in its first USL PRO season, but attendance plummeted late in the season with the move from Arizona State in Tempe to Reach 11 Stadium, where it averaged 420 fans a game.