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New York City FC makes a token gesture
by Paul Kennedy, March 21st, 2014 4:31PM

TAGS:  mls, new york city fc, soccer business


[MLS 2015] New York City FC unveiled its official team badge -- inspired by the old New York City subway token -- on Thursday and expects to announce a temporary home for its 2015 MLS launch, but finding a permanent home remains a challenge in New York's new political climate.

More than 100,000 votes were cast to decide the badge that will appear on all team gear and merchandise.

“Given the significance of a Club’s badge and what it means for a team’s identity, it was important for us to have our fans included from the beginning -- a commitment that we’ve made from the start,” said Claudio Reyna, NYCFC's sporting director. “Thanks to the the voice of our fans, we feel that we have a design that truly represents our club and our city.

Reyna told New York reporters after the badge event at the Adidas Store in Manhattan that an announcement on NYCFC's temporary home would be made within the next month. The club is expected to play at Yankee Stadium, home of the baseball Yankees, who hold a minority ownership interest in the club. Reyna added that NYCFC felt good about the search for a home for a soccer stadium but the process wasn't easy.

MLS had explored building a permanent home for the new New York club in Flushing Meadows Park in Queens, but that plan was halted after Manchester City and the Yankees were announced as owners in May 2013. They explored a development project near Yankee Stadium in the Bronx, but that project met with opposition from new mayor Bill de Blasio.

In his talk with fans and media on the eve of the 2014 openers, MLS Commissioner Don Garber acknowledged concluding a stadium deal in New York had become more difficult than it would have been six months earlier (under pro-development mayor Michael Bloomberg).

1 comment
  1. Randy Vogt
    commented on: March 22, 2014 at 6:41 p.m.
    Hopefully, after NYCFC's new stadium is built, it will look better than their logo. San Jose's logo redesign left a good deal to be desired as well.

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