[ONLINE WATCH]U.S. Soccer has rolled out a new website at ussoccer.com, working with VML to offer the entirety of the site's content on mobile devices and desktops while bringing the most relevant topics such as news and updates to the forefront.
More enhancements that will be made to U.S. Soccer's digital presence as the countdown to the World Cup continues. The emphasis is on teams and stories rather than segmenting teams by category or stories by news, features or video.
“Our goal is to excite soccer fans ahead of this historic occasion with the development of a modern digital experience that engages users and motivates them to create and share compelling content that resonates with fans,” Chuck Searle, VML's executive director of client services, told MediaPost.
VML won the account to redesign the web site late last year.
"Through our continual dialogue with our fans, we identified several key areas to better serve U.S. national team supporters through our digital platforms," said U.S. Soccer director of communications Neil Buethe in a statement. "In collaboration with VML, our new site will improve our reach and connection to the fans and provide them with innovative ways to share their experience in support of all U.S. national teams."