[SOCCER BUSINESS]The American Youth Soccer Organization (AYSO) has concluded a wide-ranging partnership with Fox Sports, making FOX Sports and its family of networks the premier sponsor of AYSO and presenting partner of AYSO’s 50th anniversary.
Throughout the five-year deal, Fox Sports will feature AYSO initiatives across all its platforms through on-air promotions, public service announcements and in-program messaging.
“We are thrilled to have Fox Sports as a premier partner of AYSO,” said Lynn Berling-Manuel, AYSO's chief marketing officer in a statement. “Their commitment to help engage young families with soccer as both participants and fans is an important statement of their dedication to soccer in America at every level.”
Fox Sports’ presence as a media sponsor will be highlighted at marquee AYSO events including its 50th anniversary, #SoccerFEST14 and the AYSO National Games. AYSO’s 50th Anniversary will be part of Fox Sports Supports, Fox Sports’ charitable initiative in 2014.
“Fox Sports’ exciting partnership with AYSO expands on the great partnership Fox Soccer started with AYSO,” said Chris Hannan, Fox Sports Executive Vice President of Communications and Integration. “AYSO’s core principles for youth sports and its grassroots connection to families are a perfect fit with Fox Sports 1’s commitment to sports fans across America on all levels.”