Coors Light gets branded zone at Sporting Park
[SOCCER BUSINESS] Sporting Kansas City has added Coors Light as the MLS club's official domestic beer in a partnership that includes naming rights for the Coors
Light Cold Zone at Sporting Park.
The Coors Light Cold Zone is an exclusive, ticketed terrace area in the southwest corner of the stadium for legal-drinking-age fans to enjoy
all-inclusive food and beverage options during Sporting Kansas City home matches.
"We are pleased to introduce Coors Light as the team's official domestic beer partner," said Jamie Guin, Sporting Kansas City's vice president of corporate partnerships. "With the welcomed addition of Coors Light in-stadium this season, all in attendance have
the opportunity to enjoy an industry-leading beverage throughout the state-of-the-art venue. Moreover, the Coors Light Cold Zone provides a destination tailored for fans to eat, drink and enjoy games
from one of the most popular locations at Sporting Park."
In addition, Sporting Kansas City's "We Defend Together" marketing campaign will be featured on Coors Light out-of-home
advertising and retail point-of-sale materials throughout the Kansas City area. Coors Light also will host watch parties at area bars and restaurants, where fans will have the chance to win tickets to
No comments yet.
|Recent Soccer America Daily The Good, the Bad and -- holiday greeting cards Dec. 22, 12:50 a.m. |
Europe in a nutshell: A goal of the month volley from Italy, a dive of the ... Gall and Gooch lead U.S. U-20s past Honduras Dec. 22, 12:46 a.m.
The U.S. under-20 national team wrapped up its trip to San Pedro Sula with a second ... Brazil captures women's tourney ahead of USA Dec. 21, 11:57 p.m.
Brazil won the Torneio Internacional da Brasilia when it tied the USA, 0-0, before 11,000 fans ... Diego Lopez returns to Rapids as director of soccer Dec. 21, 10:41 p.m.
Claudio Lopez, who played for Argentina in the 1998 and 2002 World Cups, has returned to ... What They're Saying: Tim Howard Dec. 21, 10:21 p.m.
"I think the MLS have probably made their own problem. New York is owned by Manchester ... Video Pick: A keeper gaffe for the ages Dec. 21, 8:04 p.m.
The record will show that Lierse defender Arjan Swinkels scored an own goal in Saturday's 6-0 ... U.S. Abroad: Weekend Hot (and Cold) List Dec. 21, 6:46 p.m.
Brad Guzan made eight saves as 10-man Aston Villa earned a 1-1 tie with Manchester United. ... Three takeaways from Liverpool-Arsenal Dec. 21, 4:06 p.m.
Energetic attacking and sloppy defending in their 2-2 tie Sunday illustrated why Arsenal and Liverpool are ... Three takeaways from Club World Cup Dec. 21, 1:55 a.m.
Real Madrid's winning streak is now 22 games following its 2-0 win over San Lorenzo of ... U.S. U-18s split two-game series with Germany Dec. 20, 3:30 p.m.
The U.S. under-18 men's national team dropped a 3-2 decision to Germany's U-18s to finish with ... >> Soccer America Daily Archives