Coors Light gets branded zone at Sporting Park
[SOCCER BUSINESS] Sporting Kansas City has added Coors Light as the MLS club's official domestic beer in a partnership that includes naming rights for the Coors
Light Cold Zone at Sporting Park.
The Coors Light Cold Zone is an exclusive, ticketed terrace area in the southwest corner of the stadium for legal-drinking-age fans to enjoy
all-inclusive food and beverage options during Sporting Kansas City home matches.
"We are pleased to introduce Coors Light as the team's official domestic beer partner," said Jamie Guin, Sporting Kansas City's vice president of corporate partnerships. "With the welcomed addition of Coors Light in-stadium this season, all in attendance have
the opportunity to enjoy an industry-leading beverage throughout the state-of-the-art venue. Moreover, the Coors Light Cold Zone provides a destination tailored for fans to eat, drink and enjoy games
from one of the most popular locations at Sporting Park."
In addition, Sporting Kansas City's "We Defend Together" marketing campaign will be featured on Coors Light out-of-home
advertising and retail point-of-sale materials throughout the Kansas City area. Coors Light also will host watch parties at area bars and restaurants, where fans will have the chance to win tickets to
No comments yet.
Recent Soccer America Daily
What They're Saying: John Molinaro Dec. 6, 3:52 a.m.
"Going to games and trekking up to the team's training facility in north Toronto to cover ...
U.S. Awards: Nominees set in five categories Dec. 6, 3:41 a.m.
U.S. Soccer has announced the nominees for its 2016 U.S. Soccer Player of the Year awards ...
What They're Saying: Bob Bradley Dec. 6, 3:26 a.m.
"I'm still confident. I think we have made progress, but it's up to us to prove ...
MLS Awards: Giovinco and Hedges repeat Best XI picks Dec. 6, 3:20 a.m.
Three teams each landed two players on the MLS Best XI. Supporters Shield winner FC Dallas ...
MLS Moves: Atlanta United signs Almiron as its No. 10 Dec. 6, 3:10 a.m.
Another vital piece has been added as Atlanta United prepares for its first season in MLS ...
MLS Moves: USL MVP Okoli signs with NYCFC Dec. 6, 3:03 a.m.
Though it is well-stocked with attacking firepower, New York City FC has signed a goalscorer to ...
NASL: Decision day arrives for ailing Division 2 league Dec. 6, 2:59 a.m.
Players and staff of clubs in the six-year-old North American Soccer League should learn their fate ...
Video Pick: Ridiculous red-card meltdown Dec. 6, 12:08 a.m.
MSV Duisburg's Baris Ozbek took swings at half the players on Sportfreunde Lotte and stamped on ...
MLS Cup: Remaining tickets sell out in three minutes Dec. 5, 5:57 p.m.
Major League Soccer announced that tickets for Saturday's MLS Cup between Toronto FC and the Seattle ...
What They're Saying: Chapecoense mourner Claudiane Penegalli Dec. 5, 3:42 a.m.
"It creates indignation because it was a human failure. It wasn't a problem with nature, with ...
>> Soccer America Daily Archives