Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Coors Light gets branded zone at Sporting Park
April 24th, 2014 8:07PM

MOST READ
TAGS:  mls, soccer business, sporting kansas city

MOST COMMENTED

[SOCCER BUSINESS] Sporting Kansas City has added Coors Light as the MLS club's official domestic beer in a partnership that includes naming rights for the Coors Light Cold Zone at Sporting Park.

The Coors Light Cold Zone is an exclusive, ticketed terrace area in the southwest corner of the stadium for legal-drinking-age fans to enjoy all-inclusive food and beverage options during Sporting Kansas City home matches.

"We are pleased to introduce Coors Light as the team's official domestic beer partner," said Jamie Guin, Sporting Kansas City's vice president of corporate partnerships. "With the welcomed addition of Coors Light in-stadium this season, all in attendance have the opportunity to enjoy an industry-leading beverage throughout the state-of-the-art venue. Moreover, the Coors Light Cold Zone provides a destination tailored for fans to eat, drink and enjoy games from one of the most popular locations at Sporting Park."

In addition, Sporting Kansas City's "We Defend Together" marketing campaign will be featured on Coors Light out-of-home advertising and retail point-of-sale materials throughout the Kansas City area. Coors Light also will host watch parties at area bars and restaurants, where fans will have the chance to win tickets to future games.


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
id2 tour kicks off Monday in Argentina    
The id2 National Selection will kick off its tour of Argentina with the first of four ...
Concacaf Under-17 Championship television schedule    
The USA kicks off play in the Concacaf Under-17 Championship Friday against Cuba in San Pedro ...
USA enjoys long history of U-17 regional success    
The U.S. U-17s will get a chance at the 2015 Concacaf Under-17 Championship to avenge the ...
D.C. United sadly outclassed in Costa Rica    
Alajuelense jumped on top early and pounded D.C. United, 5-2, in the first leg of their ...
What They're Saying: Luis Suarez    
"I do not understand why they [the English media] want to do this. They want to ...
MLS Countdown 2015: Quakes test out new home    
DAY 7: Last in the Western Conference last year, San Jose heads into 2015 with a ...
Cal South again heads ODP Championship field    
Cal South, which has swept the US Youth Soccer ODP Championships the last two years, has ...
MLS Countdown 2015: Injury jinx hits hard    
DAY 8: As the MLS preseason is set to wrap up this weekend, teams will pray ...
What They're Saying: Juergen Klopp    
"I hope there aren't any more unexploded bombs in the stadium -- especially not in yellow ...
What They're Saying: Arsene Wenger    
"On the second and third goals, it was suicide. It looks like we have lost our ...
>> Soccer America Daily Archives