[SOCCER BUSINESS]Sporting Kansas City has added Coors Light as the MLS club's official domestic beer in a partnership that includes naming rights for the Coors Light Cold Zone at Sporting Park.
The Coors Light Cold Zone is an exclusive, ticketed terrace area in the southwest corner of the stadium for legal-drinking-age fans to enjoy all-inclusive food and beverage options during Sporting Kansas City home matches.
"We are pleased to introduce Coors Light as the team's official domestic beer partner," said Jamie Guin, Sporting Kansas City's vice president of corporate partnerships. "With the welcomed addition of Coors Light in-stadium this season, all in attendance have the opportunity to enjoy an industry-leading beverage throughout the state-of-the-art venue. Moreover, the Coors Light Cold Zone provides a destination tailored for fans to eat, drink and enjoy games from one of the most popular locations at Sporting Park."
In addition, Sporting Kansas City's "We Defend Together" marketing campaign will be featured on Coors Light out-of-home advertising and retail point-of-sale materials throughout the Kansas City area. Coors Light also will host watch parties at area bars and restaurants, where fans will have the chance to win tickets to future games.