Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Coors Light gets branded zone at Sporting Park
April 24th, 2014 8:07PM
Subscribe to Soccer America Daily

MOST READ
TAGS:  mls, soccer business, sporting kansas city

MOST COMMENTED

[SOCCER BUSINESS]Sporting Kansas City has added Coors Light as the MLS club's official domestic beer in a partnership that includes naming rights for the Coors Light Cold Zone at Sporting Park.

The Coors Light Cold Zone is an exclusive, ticketed terrace area in the southwest corner of the stadium for legal-drinking-age fans to enjoy all-inclusive food and beverage options during Sporting Kansas City home matches.

"We are pleased to introduce Coors Light as the team's official domestic beer partner," said Jamie Guin, Sporting Kansas City's vice president of corporate partnerships. "With the welcomed addition of Coors Light in-stadium this season, all in attendance have the opportunity to enjoy an industry-leading beverage throughout the state-of-the-art venue. Moreover, the Coors Light Cold Zone provides a destination tailored for fans to eat, drink and enjoy games from one of the most popular locations at Sporting Park."

In addition, Sporting Kansas City's "We Defend Together" marketing campaign will be featured on Coors Light out-of-home advertising and retail point-of-sale materials throughout the Kansas City area. Coors Light also will host watch parties at area bars and restaurants, where fans will have the chance to win tickets to future games.


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
WCQ: What's at stake Friday in Concacaf    
After four games, one team -- Mexico -- has clinched a berth in the Hexagonal, the ...
Video Pick: A celebration too far    
Medi Dresevic of Swedish third tier club Norrby IF was ejected for how he celebrated his ...
MLS Countdown: NYCFC and D.C. kick off Conflict Week    
A total of 59 MLS players were called up by their national teams for World Cup ...
Devastated Hope Solo calls it quits for 2016 season    
Less than a week after being suspended from the U.S. national team for six months and ...
What They're Saying: Jurgen Klinsmann    
"My message since I took over this role, since five years ago, to all of them ...
This week in men's college soccer    
The WAC reintroduced men's soccer in 2013 and quickly has become one of the hottest men's ...
U.S. Abroad: Top U.S. youth star signs with Schalke 04    
FC Dallas, regarded as having MLS's best youth development program, lost out on Weston McKennie, the ...
What They're Saying: Hope Solo    
"Seventeen f****** years, and it's over!" -- Hope Solo, with her reaction to her husband, former ...
Video Pick: Sportsmanship from Barca boys    
After Barcelona U-13s' 1-0 win over Omiya at the World Challenge Cup in Tokyo left the ...
MLS Injury Report: Zardes out for regular season    
The LA Galaxy confirmed that U.S. national team forward Gyasi Zardes will miss the remainder of ...
>> Soccer America Daily Archives