Coors Light gets branded zone at Sporting Park
[SOCCER BUSINESS] Sporting Kansas City has added Coors Light as the MLS club's official domestic beer in a partnership that includes naming rights for the Coors
Light Cold Zone at Sporting Park.
The Coors Light Cold Zone is an exclusive, ticketed terrace area in the southwest corner of the stadium for legal-drinking-age fans to enjoy
all-inclusive food and beverage options during Sporting Kansas City home matches.
"We are pleased to introduce Coors Light as the team's official domestic beer partner," said Jamie Guin, Sporting Kansas City's vice president of corporate partnerships. "With the welcomed addition of Coors Light in-stadium this season, all in attendance have
the opportunity to enjoy an industry-leading beverage throughout the state-of-the-art venue. Moreover, the Coors Light Cold Zone provides a destination tailored for fans to eat, drink and enjoy games
from one of the most popular locations at Sporting Park."
In addition, Sporting Kansas City's "We Defend Together" marketing campaign will be featured on Coors Light out-of-home
advertising and retail point-of-sale materials throughout the Kansas City area. Coors Light also will host watch parties at area bars and restaurants, where fans will have the chance to win tickets to
No comments yet.
|Recent Soccer America Daily Video Pick: Week 8 delivers best MLS golazos of 2015 so far April 28, 12:13 a.m. |
Week 8 having produced a season-high 28 goals, it's no surprise these might be the best ... What They're Saying: St. Mirren captain Steven Thompson April 27, 9:21 p.m.
"It sounds stupid now but for banter I grabbed one of the poles and pretended I ... What They're Saying: Cuauhtemoc Blanco April 27, 9:10 p.m.
"When I'm mayor, I won't make mistakes with you." -- Cuauhtemoc Blanco, former Mexican star and ... Road to Vancouver: Canada takes Matheson April 27, 4:26 p.m.
Host Canada named its 23-player squad for the Women's World Cup. In the big news, head ... MLS Power Rankings: Red Bulls still on top, barely April 27, 3:06 p.m.
A high-scoring weekend moved several teams up Soccer America's MLS Power Rankings, but unbeaten New York ... Europe in a Nutshell: Bayern clinches while world watches EPL April 27, 1:30 p.m.
Andrea Pirlo looks good losing; Watford's reality TV promotion; Champions League tidbits. Plus, why an insignificant ... USL: Four unbeaten teams all triumph April 27, 2:08 a.m.
The Rochester Rhinos extended their unbeaten run to six matches with a 2-0 victory against the ... What They're Saying: Jose Mourinho April 27, 1:52 a.m.
"I think boring is 10 years without a title -- that's boring. If you support a ... U.S. Paralympic team prepping for world championship April 27, 1:31 a.m.
Coach Stuart Sharp has named a 16-player roster for the U.S. Paralympic national team's April 29-May ... MLS Week 8: Altidore breaks out with two golazos April 27, 12:28 a.m.
Jozy Altidore scored his first two goals since opening with two goals in his debut with ... >> Soccer America Daily Archives