Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Coors Light gets branded zone at Sporting Park
April 24th, 2014 8:07PM

MOST READ
TAGS:  mls, soccer business, sporting kansas city

MOST COMMENTED

[SOCCER BUSINESS] Sporting Kansas City has added Coors Light as the MLS club's official domestic beer in a partnership that includes naming rights for the Coors Light Cold Zone at Sporting Park.

The Coors Light Cold Zone is an exclusive, ticketed terrace area in the southwest corner of the stadium for legal-drinking-age fans to enjoy all-inclusive food and beverage options during Sporting Kansas City home matches.

"We are pleased to introduce Coors Light as the team's official domestic beer partner," said Jamie Guin, Sporting Kansas City's vice president of corporate partnerships. "With the welcomed addition of Coors Light in-stadium this season, all in attendance have the opportunity to enjoy an industry-leading beverage throughout the state-of-the-art venue. Moreover, the Coors Light Cold Zone provides a destination tailored for fans to eat, drink and enjoy games from one of the most popular locations at Sporting Park."

In addition, Sporting Kansas City's "We Defend Together" marketing campaign will be featured on Coors Light out-of-home advertising and retail point-of-sale materials throughout the Kansas City area. Coors Light also will host watch parties at area bars and restaurants, where fans will have the chance to win tickets to future games.


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying: Louis van Gaal    
"[I] have transformed the Dutch school from 4-3-3 to 3-5-2 and, depending on the opponent, it ...
A costly miss from two yards out    
[VIDEO PICK: Off the Post] Robert Herrera of Uruguayan club Defensor Sporting managed to hit the ...
Seattle clinches regular-season title    
[NWSL: Week 16] The Seattle Reign FC clinched the 2014 NWSL regular-season title with four games ...
D.C. United and New England go for three    
[MLS: Wednesday] D.C. United confirmed its credentials and New England broke an eight-game losing streak in ...
Liverpool rallies to win clash of EPL's top teams    
[INTERNATIONAL FRIENDLIES] Stevan Jovetic twice scored to put Manchester City ahead, but Liverpool got goals from ...
2014 PDL All-League Team    
[AWARDS] The Michigan Bucks and FC Tucson led all teams with two selections apiece on the ...
Grondona dies after 35 years as Argentine boss    
[OBITUARY] Julio Grondona, FIFA senior vice president, died on Wednesday after being admitted to a Buenos ...
Philly acquisition of Mbolhi 'no-brainer'    
[MLS SPOTLIGHT] The Philadelphia Union already has Zac MacMath, who at the age of 22 is ...
Montreal dismisses De Santis as sporting director    
[MLS SPOTLIGHT] Halfway through what is shaping up to be one of the worst seasons in ...
Rubin likes FC Utrecht's ambitions    
[AMERICANS ABROAD] Rubio Rubin had to wait until he turned 18 in March to be eligible ...
>> Soccer America Daily Archives