Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Concacaf stays with Traffic Sports
April 28th, 2014 9:21PM
Subscribe to Soccer America Daily

TAGS:  gold cup, soccer business


[SOCCER BUSINESS] Concacaf has renewed its deal with Traffic Sports for the sponsorship rights to all of its properties.

The multi-year renewal agreement includes rights to the next four editions of the biennial Gold Cup (2015, 2017, 2019, 2021), as well as seven additional seasons of the annual Concacaf Champions League, from the 2015-16 edition through the 2021-22 tournament. The deal also incorporates rights to all other Concacaf events, such as youth tournaments, Olympic qualifiers and Futsal.

“We are very pleased to extend our relationship with Traffic Sports,” said Concacaf President Jeffrey Webb in a statement. “During the past year they have contributed tremendously to our mission of developing the game at all levels by aligning our properties with companies that want to become true partners of our sport. We look forward to years of successful partnership.”

Traffic Sports will continue to package and market all Concacaf properties globally, with assets that include field of play branding, use of tournament marks, unique experiences and hospitality, among others.

Traffic Sports replaced SUM as Concacaf's sponsorship agency in 2013. The Sao Paulo-based had held the Concacaf rights for the Gold Cup and Concacaf Champions Cup until 2003. SUM then held the Concacaf rights as it gained increasing control of the American soccer market. It is also the MLS and U.S. Soccer marketing arm and organizes international matches.

The switch back to Traffic coincided with the change in regimes at Concacaf, where Webb replaced Trinidadian Jack Warner as president and Colombian-born Enrique Sanz replaced American Chuck Blazer as general secretary.

Traffic Sports also holds select exclusive commercial rights to the Copa America and Copa Libertadores in South America, the Copa do Brasil and the NASL, where it owns the Carolina RailHawks and Fort Lauderdale Strikers. It also owns clubs in Portugal and Brazil.

No comments yet.

Sign in to leave a comment. Don't have an account? Join Now



Recent Soccer America Daily
MLS Cup Playoffs: Schedule    
The MLS playoffs move into the conference semifinals with the first leg on Sunday. The four ...
What They're Saying: Nelson Valdez    
"I've been feeling like there's been a big mountain on top of me all season. Finally, ...
Report: Heaps will be back with Revs in 2017    
The New England Revolution have retained head coach Jay Heaps for a sixth season, despite its ...
MLS Playoffs: Sporting KC demands apology from league    
Sporting Kansas City did everything possible but score against Seattle, which was saved time and again ...
MLS Moves: Conor Casey calls it quits    
One of the strongest, most rugged forwards ever produced by American soccer has decided to end ...
Hex Files: Boniek Garcia called up by Honduras    
At least one Dynamo will be active during the MLS playoffs. Midfielder Oscar Boniek Garcia has ...
MLS Playoffs: No Drogba, no problem for Impact    
Didier Drogba didn't travel with his teammates to Washington, but he did make it to RFK ...
Video Pick: Patrice Evra does dancing panda    
Juventus' French star Patrice Evra dances and raps in a panda suit to send the "Say ...
What They're Saying: Landon Donovan    
"If [Lionel] Messi scored a goal like that, people would be talking about it for weeks. ...
USWNT: Five regulars return for Romania series    
U.S. women's national team coach Jill Ellis recalled five regulars who had sat out the Switzerland ...
>> Soccer America Daily Archives