Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Concacaf stays with Traffic Sports
April 28th, 2014 9:21PM

TAGS:  gold cup, soccer business


[SOCCER BUSINESS] Concacaf has renewed its deal with Traffic Sports for the sponsorship rights to all of its properties.

The multi-year renewal agreement includes rights to the next four editions of the biennial Gold Cup (2015, 2017, 2019, 2021), as well as seven additional seasons of the annual Concacaf Champions League, from the 2015-16 edition through the 2021-22 tournament. The deal also incorporates rights to all other Concacaf events, such as youth tournaments, Olympic qualifiers and Futsal.

“We are very pleased to extend our relationship with Traffic Sports,” said Concacaf President Jeffrey Webb in a statement. “During the past year they have contributed tremendously to our mission of developing the game at all levels by aligning our properties with companies that want to become true partners of our sport. We look forward to years of successful partnership.”

Traffic Sports will continue to package and market all Concacaf properties globally, with assets that include field of play branding, use of tournament marks, unique experiences and hospitality, among others.

Traffic Sports replaced SUM as Concacaf's sponsorship agency in 2013. The Sao Paulo-based had held the Concacaf rights for the Gold Cup and Concacaf Champions Cup until 2003. SUM then held the Concacaf rights as it gained increasing control of the American soccer market. It is also the MLS and U.S. Soccer marketing arm and organizes international matches.

The switch back to Traffic coincided with the change in regimes at Concacaf, where Webb replaced Trinidadian Jack Warner as president and Colombian-born Enrique Sanz replaced American Chuck Blazer as general secretary.

Traffic Sports also holds select exclusive commercial rights to the Copa America and Copa Libertadores in South America, the Copa do Brasil and the NASL, where it owns the Carolina RailHawks and Fort Lauderdale Strikers. It also owns clubs in Portugal and Brazil.

No comments yet.

Sign in to leave a comment. Don't have an account? Join Now



Recent Soccer America Daily
What They're Saying: Jurgen Klinsmann    
"Watching the MLS playoffs has been tremendously exciting. The games in the first round with the ...
Klinsmann: Nagbe is a 'great fit' for national team    
One of the standouts in the MLS playoffs has been Darlington Nagbe, who has helped the ...
What They're Saying: Didier Drogba    
"It's a different challenge [in MLS]. People think it's easy to play there. Believe me, it's ...
What They're Saying: Stocksbridge Park Steels chairman Allen Bethel    
"I can't believe what I've been seeing on Saturday nights. He's always on his own. Why ...
MLS: Sporting KC continues talks with five free agents    
Sporting Kansas City re-signed 12 of the 13 players it had options on -- all but ...
MLS: Orlando City declines option on Hall    
Stemming from the roster moves announced Wednesday, Orlando City SC may not look radically different in ...
MLS: Revs re-sign Kobayashi, send three to Portugal    
New England announced Wednesday it has renewed the options on 14 players, signed midfielder Daigo Kobayashi ...
Sacramento wants to show it's ready to roll    
While efforts by David Beckham's group to find land for a soccer stadium in Miami appear ...
Johnson scores again in Champions League    
Fabian Johnson scored in his second straight game for Borussia Moenchengladbach in the UEFA Champions League ...
USA names 20 for U-20 Women's World Cup qualifying    
Eight collegians and 12 youth club players comprise Coach Michelle French's roster for the U-20 Women's ...
>> Soccer America Daily Archives