[SOCCER BUSINESS]Concacaf has renewed its deal with Traffic Sports for the sponsorship rights to all of its properties.
The multi-year renewal agreement includes rights to the next four editions of the biennial Gold Cup (2015, 2017, 2019, 2021), as well as seven additional seasons of the annual Concacaf Champions League, from the 2015-16 edition through the 2021-22 tournament. The deal also incorporates rights to all other Concacaf events, such as youth tournaments, Olympic qualifiers and Futsal.
“We are very pleased to extend our relationship with Traffic Sports,” said Concacaf President Jeffrey Webb in a statement. “During the past year they have contributed tremendously to our mission of developing the game at all levels by aligning our properties with companies that want to become true partners of our sport. We look forward to years of successful partnership.”
Traffic Sports will continue to package and market all Concacaf properties globally, with assets that include field of play branding, use of tournament marks, unique experiences and hospitality, among others.
Traffic Sports replaced SUM as Concacaf's sponsorship agency in 2013. The Sao Paulo-based had held the Concacaf rights for the Gold Cup and Concacaf Champions Cup until 2003. SUM then held the Concacaf rights as it gained increasing control of the American soccer market. It is also the MLS and U.S. Soccer marketing arm and organizes international matches.
The switch back to Traffic coincided with the change in regimes at Concacaf, where Webb replaced Trinidadian Jack Warner as president and Colombian-born Enrique Sanzreplaced American Chuck Blazer as general secretary.
Traffic Sports also holds select exclusive commercial rights to the Copa America and Copa Libertadores in South America, the Copa do Brasil and the NASL, where it owns the Carolina RailHawks and Fort Lauderdale Strikers. It also owns clubs in Portugal and Brazil.