Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Concacaf stays with Traffic Sports
April 28th, 2014 9:21PM

MOST READ
TAGS:  gold cup, soccer business

MOST COMMENTED

[SOCCER BUSINESS] Concacaf has renewed its deal with Traffic Sports for the sponsorship rights to all of its properties.

The multi-year renewal agreement includes rights to the next four editions of the biennial Gold Cup (2015, 2017, 2019, 2021), as well as seven additional seasons of the annual Concacaf Champions League, from the 2015-16 edition through the 2021-22 tournament. The deal also incorporates rights to all other Concacaf events, such as youth tournaments, Olympic qualifiers and Futsal.

“We are very pleased to extend our relationship with Traffic Sports,” said Concacaf President Jeffrey Webb in a statement. “During the past year they have contributed tremendously to our mission of developing the game at all levels by aligning our properties with companies that want to become true partners of our sport. We look forward to years of successful partnership.”

Traffic Sports will continue to package and market all Concacaf properties globally, with assets that include field of play branding, use of tournament marks, unique experiences and hospitality, among others.

Traffic Sports replaced SUM as Concacaf's sponsorship agency in 2013. The Sao Paulo-based had held the Concacaf rights for the Gold Cup and Concacaf Champions Cup until 2003. SUM then held the Concacaf rights as it gained increasing control of the American soccer market. It is also the MLS and U.S. Soccer marketing arm and organizes international matches.

The switch back to Traffic coincided with the change in regimes at Concacaf, where Webb replaced Trinidadian Jack Warner as president and Colombian-born Enrique Sanz replaced American Chuck Blazer as general secretary.

Traffic Sports also holds select exclusive commercial rights to the Copa America and Copa Libertadores in South America, the Copa do Brasil and the NASL, where it owns the Carolina RailHawks and Fort Lauderdale Strikers. It also owns clubs in Portugal and Brazil.


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
NWSL teams allocated Canadian players    
Six newly allocated Canada national team players -- players subsidized by the Canadian Soccer Association -- ...
What They're Saying: Sigi Schmid    
"I don't think we have that many ills to cure to begin with. There are no ...
MLS player tracker with complete rosters (Feb. 8)    
Columbus Crew SC waived former U.S. U-20 Romain Gall and Jamaican center back Sergio Campbell. Gall ...
Report: News Revs DP signing Kouassi out 6-9 months    
Ivorian midfielder Xavier Kouassi, acquired as a Designated Player to fill in the slot held by ...
Heavy U.S. influence in Concacaf women's qualifying    
The Concacaf Women's Olympic Qualifying Championship begins Wednesday in Texas with two berths in the Rio ...
Arguments behind latest legal sparks in U.S. women's suit    
U.S. Soccer and the Women's National Soccer Team Players Association were back in Federal court on ...
What They're Saying: Cristiano Ronaldo    
"I want to stay here two more years. The two years I'm talking about take me ...
Video Pick: Top 5 Bundesliga Goals of the Week     
Szabolcs Huszti (Eintracht Frankfurt), Havard Nordtveit (Bourssia M'Gladbach), Johannes Geis (Schalke 04), Nicolai Mueller (Hamburg SV) ...
Mexican Olympic team calls up FC Dallas keeper    
Jesse Gonzalez, who won FC Dallas' starting goalkeeper spot last August, is in camp with Mexico's ...
U.S. U-19 men lose to short-handed Canary Islands    
The U.S. U-19 men's national team (1998s) lost, 1-0, to the Canary Islands, which played the ...
>> Soccer America Daily Archives