Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Concacaf stays with Traffic Sports
April 28th, 2014 9:21PM

MOST READ
TAGS:  gold cup, soccer business

MOST COMMENTED

[SOCCER BUSINESS] Concacaf has renewed its deal with Traffic Sports for the sponsorship rights to all of its properties.

The multi-year renewal agreement includes rights to the next four editions of the biennial Gold Cup (2015, 2017, 2019, 2021), as well as seven additional seasons of the annual Concacaf Champions League, from the 2015-16 edition through the 2021-22 tournament. The deal also incorporates rights to all other Concacaf events, such as youth tournaments, Olympic qualifiers and Futsal.

“We are very pleased to extend our relationship with Traffic Sports,” said Concacaf President Jeffrey Webb in a statement. “During the past year they have contributed tremendously to our mission of developing the game at all levels by aligning our properties with companies that want to become true partners of our sport. We look forward to years of successful partnership.”

Traffic Sports will continue to package and market all Concacaf properties globally, with assets that include field of play branding, use of tournament marks, unique experiences and hospitality, among others.

Traffic Sports replaced SUM as Concacaf's sponsorship agency in 2013. The Sao Paulo-based had held the Concacaf rights for the Gold Cup and Concacaf Champions Cup until 2003. SUM then held the Concacaf rights as it gained increasing control of the American soccer market. It is also the MLS and U.S. Soccer marketing arm and organizes international matches.

The switch back to Traffic coincided with the change in regimes at Concacaf, where Webb replaced Trinidadian Jack Warner as president and Colombian-born Enrique Sanz replaced American Chuck Blazer as general secretary.

Traffic Sports also holds select exclusive commercial rights to the Copa America and Copa Libertadores in South America, the Copa do Brasil and the NASL, where it owns the Carolina RailHawks and Fort Lauderdale Strikers. It also owns clubs in Portugal and Brazil.


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Berti's back: 'Der Terrier' moves to U.S. sidelines    
Berti Vogts, who is responsible for Jurgen Klinsmann getting his job as German national team coach ...
USL Week 2: Finley joins Independence movement    
All 24 USL teams are in action this week as 10 of the 13 new teams ...
What They're Saying: Jason Kreis    
"It's impossible for me to say, but I really had expected Mix to go. I think ...
Road to Russia: Barbados ends USVI dream    
Barbados made amends for a shock 1-0 loss at home during which it had two penalty ...
MLS Trade Central: Timbers sign Ghanaian winger    
The Portland Timbers have acquired winger Ishmael Yartey on loan from French Ligue 2 club Sochaux. ...
What They're Saying: Landon Donovan    
"It was the first time in my life that I had not made a team, that ...
MLS clubs depleted because of callups    
MLS is one of the few top-level national leagues that didn't break for the March international ...
Video Pick: How Neymar scored his 43rd goal for Brazil     
Neymar scored the decider in Brazil's 3-1 win over France. It was Brazil's seventh straight win ...
Video Pick: Amazing overhead golazos from South America    
Vitor Hugo of Brazil's Palmeiras and Ismael Blanco of Ecuador's demonstrate how to score spectacularly when ...
Klinsmann: 'We did a lot of good stuff'    
The USA's 3-2 loss at Denmark on Wednesday gives Coach Jurgen Klinsmann's team a post-2014 World ...
>> Soccer America Daily Archives