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Report: Neymar Planned Social Media Response to Racism
BBC Sport, May 1st, 2014 12:50PM
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TAGS:  barcelona, spain


Apparently, the social media campaign against racism that sprouted after Barcelona defender Dani Alves ate a banana that was thrown onto the field during a La Liga game last weekend was planned in advance by Alves’ Barca and Brazil teammate Neymar. The Barca defender took a bite of the banana before taking a corner kick during Sunday’s win at Villarreal. Afterward, Neymar posted a photo of himself Instagram holding a banana along with the hashtag, “#wearellmonkeys.”

According to BBC News, the cause was taken up worldwide but a Brazilian ad agency said the response was planned to help Neymar counter racism in Spain. However, Alves knew nothing of the plan, when he peeled the banana and took a bite of it on Sunday.

"It was the best way to empower and start this conversation in Brazil," Guga Ketzer, partner of Loducca, the Brazilian agency that started the campaign, told BBC Sport. "It is to prove to the racists that we are all together - whether we are black, white, yellow, it doesn't matter. We are all monkeys. Our idea was to make the racist powerless. It is one of the biggest racist conversations in years in Brazil and even in the world."

Meanwhile, Spanish police say they have identified and arrested the 26-year-old Villarreal fan suspected of throwing the banana at Alves last weekend. Villarreal has also banned the supporter from its El Madrigal stadium for life. 

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