Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Orlando City paints city purple
by Paul Kennedy, May 13th, 2014 6:18PM

MOST READ
TAGS:  mls

MOST COMMENTED

[MLS EXPANSION] Orlando City began its rebranding process by unveiling its new logo that it will use when it moves from USL PRO to MLS in 2015.

The logo incorporates prominent Floridian aspects, featuring the sun, color purple -- a highly recognizable feature for Orlando City since its launch in 2011 -- and a single lion.

The Lions have been Orlando City's nickname, and the single lion was retained to reflect Orlando City’s successful tenure in USL PRO (two titles in three years).

The 21 sun flares bordering the Lion signify the club's status as MLS's 21st club.

Orlando City was required by MLS to change its logo and brand, and the designer of the logo was chosen from four Orlando agencies.



Orlando City is kicking off a #PaintTheCityPurple art campaign. Local artists will create paintings on the walls of local businesses. On Thursday, orlando City will conclude the event with an art exhibit at Snap Orlando.


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
College soccer returns on NSCAATV in 2014    
[SOCCER ON THE AIR] The "NSCAA College Soccer Special presented by Continental Tire" will return for ...
Ibrahimovic scores wonder goal in Hong Kong    
[VIDEO PICK: Golazo] Zlatan Ibrahimovic had the summer off because Sweden missed the World Cup, but ...
Sweet goal from Lewandowski as Bayern preps for U.S. tour     
[VIDEO PICK: Golazos] Bayern Munich, which faces the MLS All-Stars Aug. 6, has been getting some ...
2014 PDL All-Conference Teams    
[AWARDS] Golden Boot winner Dzenan Catic (16 goals) is among three Michigan Bucks players named to ...
Julian Green is happy where he is    
[AMERICANS ABROAD] Should he stay or should he go? At 19 and still without any Bundesliga ...
Sacramento shatters USL PRO attendance mark    
[CROWD COUNT] After only nine games, Sacramento Republic FC has broken the USL PRO season attendance ...
U.S. U-17s fall to host Denmark    
[OPEN NORDIC TOURNAMENT] The U.S. under-17 national team lost its opening game at the Open Nordic ...
Nothing but net for Arsenal youngster Gedion Zelalem    
[VIDEO PICK: Off the Post] In our latest addition of soccer players excelling at other sports ...
What They're Saying: Sigi Schmid    
"It's been sort of a strange rhythm ... it's going to be a hectic August for ...
Manchester City romps before record Pittsburgh crowd    
[INTERNATIONAL FRIENDLIES] English clubs made it three-for-three in the Guinness International Champions Cup as Manchester City ...
>> Soccer America Daily Archives