[SOCCER BUSINESS] Final Third Sports Media, a British sports content specialist, is partnering with Preston Consulting to launch Final Third North America.
Final Third clients include national governing bodies, sponsors, professional clubs, individual players and organizations, including The English Football League and the Professional Referees Organization (PRO) in the United States. The venture into North America follows its recent expansion to Australia.
“This partnership is a natural progression for both companies and our joint resources will provide an increased range of services to our clients in North America and the U.K.” said Michael Preston, who will act as director of communications for Final Third North America. “We are excited to work with Final Third, particularly in the thriving U.S. soccer market, and to explore opportunities within traditional American sports that can benefit from this relationship.”
Preston's consulting firm ran the PR operations of the NASL from January 2013 to April 2014. It has also worked extensively in American football.