[SOCIAL MEDIA WATCH]Nike's "Winner Stays" leads the charts in a survey of soccer ads that have popped up ahead of the World Cup. Indeed, Nike, which is not a FIFA sponsor, has three of the top 10 most shared 2014 soccer ads, according to marketing technology platform Unruly. Samsung, which is also not a World Cup sponsor, had three ads in the top six.
"Winner Stays" has 1,007,640 shares to rank ahead of ads by FIFA sponsor Castrol (728,768) and Samsung's Galaxy II (463,235). Nike also had ads in seventh and eighth place, and Samsung also had Galaxy II in fourth and sixth place.
The other top 10 ads were by FIFA sponsors: Emirates Airlines in sixth place, Coca-Cola in ninth and adidas in 10th.
Unruly's Braziliant Brand Tracker stats were compiled on May 22. They will be updated before and during the World Cup
1. Nike Football Winner Stays:
2. Castrol Footkhana: Neymar Jr. v Ken Block:
3. #GALAXY11: The Training: