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Madrid final second most-watched UCL final on Fox
May 31st, 2014 4:02AM

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TAGS:  real madrid, soccer business, television, uefa champions league

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[SOCCER ON THE AIR] The Real Madrid-Atletico final on Fox and Fox Deportes combined to draw an average of 3.1 million viewers, making it the second most-watched UEFA Champions League final since Fox began televising the European club competition in 2010.

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The viewership was up 48 percent compared to the Bayern Munich-Borussia Dormund final in 2013. The only UEFA Final to combine for more viewers on both channels is the 2011 edition featuring Barcelona and Manchester United (4.2 million).
 
The Fox broadcast delivered a 1.1/3 household rating/share with an average audience of 1.9 million viewers. The addition of younger male viewers drove this year’s increases as the rating for the men 18-34 demographic was up 67 percent over last year’s performance (1.5 vs. 0.9). In the key male demographic, it outpaced the NHL conference finals.
 
FOX Deportes’ coverage of the final was the No. 1 Spanish-language sports program for the day with 1.2 million Hispanic viewers and its third most-watched in network history.


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