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USA-Turkey averages almost 1.1 million viewers
by Paul Kennedy, June 3rd, 2014 7:43PM
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TAGS:  men's national team, soccer business, television, world cup

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[SOCCER ON THE AIR]The USA's 2-1 win over Turkey on Sunday afternoon averaged 1,067,000 viewers, its largest audience of the year on ESPN2, but still smaller than that for a women's college softball game the same day on ESPN and less than half that for the Mexico-Ecuador friendly the day before on Univision. For the 2014 U.S. viewerships on ESPN and ESPN2.

U.S. Audiences on ESPN/ESPN2 (2014):
AVG. MATCH DATE
1,074,000USA-Mexico (ESPN, April 2)
1,067,000USA-Turkey (ESPN2, June 1)
749,000 USA-Azerbaijan (ESPN2, May 27)
548,000 USA-South Korea (ESPN2, Feb. 1)
311,000USA-Ukraine (ESPN2, March 5)

The Women's College World Series softball semifinal between Baylor and Florida averaged 1.2 million viewers, and the Mexico-Ecuador friendly on Univision drew 2.3 million viewers.

In the adult 18-49 demographic, the Univision’s broadcast of Mexico-Ecuador friendly delivered more viewers than 82 out of 84 NHL playoff games and every Major League Baseball regular-season game this season.


4 comments
  1. Jack Aldridge
    commented on: June 4, 2014 at 11:29 a.m.
    These numbers don't take into account that ESPN is part of many cable packages, whereas ESPN tends to have a lower viewership because of the additional cost of ordering. I have always felt that U.S. Sports channels could do a better job of promoting the sport of their channels and creating a larger audience, but the tendency is to stick with the same old formula.
  1. John DiFiore
    commented on: June 4, 2014 at 7:49 p.m.
    Jack, I agree. There is not enough "cross-marketing" of soccer. You hardly ever see ESPN picking up on the important benchmarks or touchstones of American Soccer, like on SportsCenter. They'd rather show fluff in other sports. Honestly if they showed the fluff around soccer, and had more items on SportsCenter, I think the viewership would go up. But these clowns don't even know where the games are being held. i.e. Bob Ley - USAvsAZB, they thought he was in AZB...VERY BAD STUDIO PRODUCTION/MGMT. If the commentators don't care, do they think the viewers will??? ESPN is all about "show me the money FIRST". Not even willing to make those few small investments. Minus the new series on the USMNT.
  1. Thomas Fouce
    commented on: June 6, 2014 at 12:15 p.m.
    I'll also add how bad the game broadcasts are. We still don't seem to have many directors who understand the game. Too many close shots of a player positioning the ball for a corner kick when they should be showing how the other players are setting up in the box. Not enough wide shots of the field showing what's going on away from the ball. And the announcers... they must be paying them by the word because they never shut up! I wish that someone other than ESPN was carrying the games. I HATE that stupid "crawl" along the bottom of the screen. It seems like it's not that big but, in fact, it interferes with the view when the ball is played along the sideline. I could go on but I think I've made my point. Oh wait, one more thing... why do they insist on reporting the scores of games going on concurrently (eg. the final first-round games). I'm sure I'm not the only person who is watching one game and recording the other to watch after the first game ends. Why blow the suspense? Okay, now I'm done. Thanks for listening.
  1. RAMON ZAPATA
    commented on: June 8, 2014 at 7:15 p.m.
    Yes, better watch BEIN sports or GOL TV, there they know about football

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