Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Poll confirms fans' dedicated support
by Paul Kennedy, June 9th, 2014 8:57PM

MOST READ
TAGS:  men's national team, mls, soccer business, television

MOST COMMENTED

[SOCCER BUSINESS] Soccer has always suffered in the eyes of American advertisers because the lack of in-game breaks limit selling opportunities, but growing interest in soccer has resonated with advertisers and programmers who have taken note of the dedicated and highly social support of soccer fans marked by heavy use of second screens. And it has translated into a 42 percent increase in television spending from 2010 to 2013.

“While the World Cup only comes around every four years, and soccer -- with two non-interrupted halves -- has less space for traditional TV spots, the heavy branding on both stadium signage and player kits seems to resonate with fans,” said Nielsen's senior vice president sports, Stephen Master, in response to a new Harris Poll on soccer.

The number of networks airing soccer increased from 11 in 2010 to 21 in 2013 and spending increased from $266 million in 2010 to $378 million in 2013 when almost 4,000 soccer games aired.

Some of the Harris Poll's findings on the affinity of soccer fans:

-- 58 percent of Americans who follow soccer already own merchandise supporting a favorite player, team or league;

-- 54 percent of Americans who follow soccer say that they think wearing team apparel is an important part of the watching the World Cup

-- 45 percent of Americans who follow soccer said they plan on purchasing merchandise in support of their favorite player, team or league.

Some of its findings on the digital habits of young soccer fans:

-- 25 percent of 18-24-year-olds said they would post to social media while tuning in to World Cup games (compared to 12 percent of all respondents);

-- 34 percent of 18-24-year-olds would likely look up game, team or player stats on a mobile device during World Cup games.

Some of the findings from a Nielsen Scarborough survey on adults attending soccer matches:

-- The number of adults (age 18 and over) who have attended a major soccer game has risen 87 percent since 2010.

-- The number of adults (age 18 and over) who have watched, attended or listened to a major soccer match has increased by 32 percent since 2010.


1 comment
  1. Andrea Hana
    commented on: June 16, 2014 at 10:53 a.m.
    It's only a matter of time before this global game finally takes it's rightful place in the U.S. as the number one sport.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Video Pick: Soccer at NBA dunk contest    
Retired NBA star and soccer enthusiast Steve Nash made a cameo at the NBA All-Star Slam-Dunk ...
What They're Saying: Johan Cruyff    
"After several medical treatments I can say the results have been very positive, thanks to the ...
Video Pick: Arsenal's dramatic winner vs. Leicester     
Arsenal came back from a one-goal deficit to beat EPL leader Leicester City, 2-1. Deep into ...
USA-Mexico Takeaways: Hold off on juggernaut label    
The USA was far from impressive in its 1-0 win over Mexico that moved it into ...
Concacaf Olympic women's qualifying results    
West Virginia University's Ashley Lawrence scored three goals and 16-year-old Deanne Rose had the other two ...
CCL Countdown: MLS's four clubs face daunting tasks    
MLS's four representatives in the Concacaf Champions League quarterfinals -- the LA Galaxy, Seattle, Real Salt ...
WCQ Countdown: Guatemala wins in Claveri's debut    
Guatemala warmed up for its make-or-break World Cup 2018 qualifying series against the USA in March ...
What They're Saying: Prince Ali    
"How are you then going to earn the respect of the entire world and players across ...
What They're Saying: David Villa    
"Right now it's better for me, it is important for me. As captain of the team, ...
Making a List: MLS All-Stars vs. EPL Teams    
The MLS All-Stars will face Arsenal in the 2016 AT&T MLS All-Star Game on July 29 ...
>> Soccer America Daily Archives