Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Twitter, Facebook and Instagram battle for fans
by Paul Kennedy, June 10th, 2014 9:39PM

MOST READ
TAGS:  soccer business, world cup 2014

MOST COMMENTED

[SOCIAL MEDIA WATCH] Forget Brazil vs. Argentina. Or Lionel Messi vs. Cristiano Ronaldo. Or adidas vs. Nike. One of the biggest World Cup battles will be on the digital front as giants like Twitter, Facebook and Instagram try to capitalize on the huge and growing interest of soccer fans on social media.

Soccer America on Twitter:
Soccer America (@SoccerAmerica)
Paul Kennedy (@pkedit)
Ridge Mahoney (@ridgemax)
Mike Woitalla (@MikeWoitalla)

The heart the battle is for that conversation fans have during games about their favorite teams and players.
The Associated Press reported that nearly 40 percent of Facebook's 1.28 billion users are soccer fans. Facebook has added "Trending World Cup" as its World Cup hub for fans to post and check up on World Cup news.

Twitter is using ''hashflags" -- users who tweet three-letter country codes such as #USA, or #BRA for Brazil, will have the country's flag appear in their tweet -- to quantify it ''World Cup of tweets.''

U.S. Journalists on Twitter:
Kevin Baxter-Los Angeles Times (@kbaxter11)
Sam Borden-New York Times (@SamBorden)
Jeff Carlisle-ESPN FC (@JeffreyCarlisle)
Nick Firchau-
MLSSoccer.com (@nickfirchau)
Ives Galarcep-Soccer by Ives (@SoccerByIves)
Steven Goff-Washington Post (@SoccerInsider)
Michelle Kaufman-Miami Herald (@kaufsports)
Leander Schaerlaeckens-Fox Sports (@LeanderOnFOX)
Brian Straus-Sports Illustrated (@BrianStraus)
Grant Wahl-Sports Illustrated (@GrantWahl)
Kelly Whiteside-USA Today (@KellyWhiteside)
Andrew Wiebe-
MLSSoccer.com (@andrew_wiebe)
Mark Zeigler-San Diego Union Tribune (@sdutzeigler)

The newest frontier is Instagram, where FIFA launched its own page on Monday and already has more than 37,000 followers. Thirteen national teams -- including Iran -- have pages on Instagram.

Instagram Team Pages:
USA @ussoccer
Australia @hesocceroos
Brazil @cbf_futebol
Chile @ANFPChile
Colombia @fcfseleccioncol
Ecuador @fefecuador
France @equipedefrance
Germany @dfb_team
Iran @teammeliiran
Italy @vivoazzurro
Netherlands @onsoranje
Spain @sefutbol
Uruguay @aufoficial


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying: Greg Maas    
"I'll tell you straightaway, it was a dream come true." -- Utah Valley men's coach Greg ...
Who laughs last after transfer deadline?    
[SOCIAL MEDIA ROUNDUP] As the transfer deadline came and went, hundreds of millions changed hands, players ...
Soccer America Power Rankings    
[MLS: Week 25] FC Dallas held the top spot despite its unbeaten streak ending at 10 ...
Charlotte's playoff hopes dented with draw    
[USL PRO: Week 25] The Charlotte Eagles didn't do its playoff hopes any good as it ...
Defoe will stay at Toronto FC    
[MLS SPOTLIGHT] So much for those stories of Jermain Defoe leaving Toronto FC. Monday's transfer deadline ...
A 'no-look' finish from Brazilian in Bundesliga    
[VIDEO PICK: Golazo] Hoffenheim's Roberto Firmino had a splendid first touch to settle a chipped through ...
What They're Saying: Javier Hernandez    
"To wear this jersey is a dream come true for any player in the world. Everyone ...
HSV's Beiersdorfer: Green and Holtby are 'great players'    
[AMERICANS ABROAD] Julian Green is officially a member of German Bundesliga club Hamburg, completing the move ...
Five MLS players are called up    
[CENTRAL AMERICAN CUP] Thirteen players based in U.S. leagues -- five in MLS, six in the ...
Three big storylines to follow in Czech Republic-USA    
[CZECH REPUBLIC-USA] Jurgen Klinsmann will send out the youngest team of his tenure as U.S. national ...
>> Soccer America Daily Archives