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Twitter, Facebook and Instagram battle for fans
by Paul Kennedy, June 10th, 2014 9:39PM
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TAGS:  soccer business, world cup 2014


[SOCIAL MEDIA WATCH] Forget Brazil vs. Argentina. Or Lionel Messi vs. Cristiano Ronaldo. Or adidas vs. Nike. One of the biggest World Cup battles will be on the digital front as giants like Twitter, Facebook and Instagram try to capitalize on the huge and growing interest of soccer fans on social media.

Soccer America on Twitter:
Soccer America (@SoccerAmerica)
Paul Kennedy (@pkedit)
Ridge Mahoney (@ridgemax)
Mike Woitalla (@MikeWoitalla)

The heart the battle is for that conversation fans have during games about their favorite teams and players.
The Associated Press reported that nearly 40 percent of Facebook's 1.28 billion users are soccer fans. Facebook has added "Trending World Cup" as its World Cup hub for fans to post and check up on World Cup news.

Twitter is using ''hashflags" -- users who tweet three-letter country codes such as #USA, or #BRA for Brazil, will have the country's flag appear in their tweet -- to quantify it ''World Cup of tweets.''

U.S. Journalists on Twitter:
Kevin Baxter-Los Angeles Times (@kbaxter11)
Sam Borden-New York Times (@SamBorden)
Jeff Carlisle-ESPN FC (@JeffreyCarlisle)
Nick Firchau- (@nickfirchau)
Ives Galarcep-Soccer by Ives (@SoccerByIves)
Steven Goff-Washington Post (@SoccerInsider)
Michelle Kaufman-Miami Herald (@kaufsports)
Leander Schaerlaeckens-Fox Sports (@LeanderOnFOX)
Brian Straus-Sports Illustrated (@BrianStraus)
Grant Wahl-Sports Illustrated (@GrantWahl)
Kelly Whiteside-USA Today (@KellyWhiteside)
Andrew Wiebe- (@andrew_wiebe)
Mark Zeigler-San Diego Union Tribune (@sdutzeigler)

The newest frontier is Instagram, where FIFA launched its own page on Monday and already has more than 37,000 followers. Thirteen national teams -- including Iran -- have pages on Instagram.

Instagram Team Pages:
USA @ussoccer
Australia @hesocceroos
Brazil @cbf_futebol
Chile @ANFPChile
Colombia @fcfseleccioncol
Ecuador @fefecuador
France @equipedefrance
Germany @dfb_team
Iran @teammeliiran
Italy @vivoazzurro
Netherlands @onsoranje
Spain @sefutbol
Uruguay @aufoficial

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