Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Twitter, Facebook and Instagram battle for fans
by Paul Kennedy, June 10th, 2014 9:39PM

MOST READ
TAGS:  soccer business, world cup 2014

MOST COMMENTED

[SOCIAL MEDIA WATCH] Forget Brazil vs. Argentina. Or Lionel Messi vs. Cristiano Ronaldo. Or adidas vs. Nike. One of the biggest World Cup battles will be on the digital front as giants like Twitter, Facebook and Instagram try to capitalize on the huge and growing interest of soccer fans on social media.

Soccer America on Twitter:
Soccer America (@SoccerAmerica)
Paul Kennedy (@pkedit)
Ridge Mahoney (@ridgemax)
Mike Woitalla (@MikeWoitalla)

The heart the battle is for that conversation fans have during games about their favorite teams and players.
The Associated Press reported that nearly 40 percent of Facebook's 1.28 billion users are soccer fans. Facebook has added "Trending World Cup" as its World Cup hub for fans to post and check up on World Cup news.

Twitter is using ''hashflags" -- users who tweet three-letter country codes such as #USA, or #BRA for Brazil, will have the country's flag appear in their tweet -- to quantify it ''World Cup of tweets.''

U.S. Journalists on Twitter:
Kevin Baxter-Los Angeles Times (@kbaxter11)
Sam Borden-New York Times (@SamBorden)
Jeff Carlisle-ESPN FC (@JeffreyCarlisle)
Nick Firchau-
MLSSoccer.com (@nickfirchau)
Ives Galarcep-Soccer by Ives (@SoccerByIves)
Steven Goff-Washington Post (@SoccerInsider)
Michelle Kaufman-Miami Herald (@kaufsports)
Leander Schaerlaeckens-Fox Sports (@LeanderOnFOX)
Brian Straus-Sports Illustrated (@BrianStraus)
Grant Wahl-Sports Illustrated (@GrantWahl)
Kelly Whiteside-USA Today (@KellyWhiteside)
Andrew Wiebe-
MLSSoccer.com (@andrew_wiebe)
Mark Zeigler-San Diego Union Tribune (@sdutzeigler)

The newest frontier is Instagram, where FIFA launched its own page on Monday and already has more than 37,000 followers. Thirteen national teams -- including Iran -- have pages on Instagram.

Instagram Team Pages:
USA @ussoccer
Australia @hesocceroos
Brazil @cbf_futebol
Chile @ANFPChile
Colombia @fcfseleccioncol
Ecuador @fefecuador
France @equipedefrance
Germany @dfb_team
Iran @teammeliiran
Italy @vivoazzurro
Netherlands @onsoranje
Spain @sefutbol
Uruguay @aufoficial


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Gallardo shines as U.S. U-17s rout Cuba     
Joe Gallardo, who suffered a broken shinbone last August, scored a hat trick as the USA ...
Garber: 'Nobody's looking for a work stoppage'    
Speaking at the MIT Sloan Sports Analytics Conference in Boston on Friday, MLS commissioner Don Garber ...
What They're Saying: Univision's Juan Carlos Rodriguez    
"If the rights are already fixed, there's little incentive to FIFA to award 2026 to the ...
2015 MLS Preseason Action    
The MLS preseason wraps up on Saturday with 18 of 20 teams in action, all but ...
MLS issues record fine to owner Dell Loy Hansen    
One MLS owner, Real Salt Salt's Dell Loy Hansen, has not been shy about expressing his ...
id2 tour kicks off Monday in Argentina    
The id2 National Selection will kick off its tour of Argentina with the first of four ...
Concacaf Under-17 Championship television schedule    
The USA kicks off play in the Concacaf Under-17 Championship Friday against Cuba in San Pedro ...
USA enjoys long history of U-17 regional success    
The U.S. U-17s will get a chance at the 2015 Concacaf Under-17 Championship to avenge the ...
D.C. United sadly outclassed in Costa Rica    
Alajuelense jumped on top early and pounded D.C. United, 5-2, in the first leg of their ...
What They're Saying: Luis Suarez    
"I do not understand why they [the English media] want to do this. They want to ...
>> Soccer America Daily Archives