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What They're Saying: Jed Drake
June 14th, 2014 3:38PM

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TAGS:  soccer business, television, world cup

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“We had two machines in the truck at Soldier Field and two back in Bristol as backup, and they started shutting down. The salespeople were not pleased. The next game, I assumed everything would work, but we had no machines working in the first half, and I was losing my mind.”

-- Longtime ESPN executive Jed Drake on the 1994 World Cup's contribution to American sports television: the score box in the corner of the screen. Needing a way to give sponsors an opportunity to deliver advertising messages, ESPN introduced the score box. He says he was so upset they weren't working he punched the side of the production truck and broke a hand. (New York Times)


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