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USA-Ghana smashes ESPN World Cup viewing mark
by Paul Kennedy, June 17th, 2014 2:38PM

TAGS:  men's national team, soccer business, television, world cup 2014


[SOCCER ON THE AIR] The USA's 2-1 win over Ghana set a record for the most-viewed World Cup game on ESPN with 11,093,000 viewers. The 6.3 rating was also the highest ever recorded on ESPN.

The game is also ESPN’s highest-rated and most-viewed telecast since the BCS National Championship coverage on Jan. 6 that averaged a 14.4 rating and 25,572,000 viewers (the third largest audience in cable history).

The match also garnered a 469,000 average minute audience on WatchESPN, which set a record. It had a total of 1,400,000 viewers and 62,400,000 minutes viewed for the contest.

In addition to its record audience for USA vs. Ghana, WatchESPN generated its second best event ever in unique viewers for Monday’s Germany vs. Portugal contest with 1,100,000 viewers.

The Top 10 Metered Markets (ESPN):
Washington, D.C. (11.8)
New York (10.2)
Hartford-New Haven (10.1)
Boston (10.0)
Columbus, Ohio (8.9)
Baltimore (8.7)
Providence (8.4)
Orlando (8.3)
San Francisco (8.0)
Norfolk (7.8)

-- Boston’s 10.0 is the highest overnight ever in the market (on ESPN, ESPN2 or ABC) for the World Cup.

NOTE: The USA-Ghana game in 2010 with 14,863,000 viewers on ABC is the most-watched U.S. World Cup game ever.

2010 U.S. World Cup Audiences:
14,863,000 USA-Ghana (ABC)
13,130,000 USA-England (ABC)
6,161,000 USA-Algeria (ESPN)
5,200,000 USA-Slovenia (ESPN)

1 comment
  1. bgix
    commented on: June 17, 2014 at 7:03 p.m.
    I wonder if those numbers are adjusted for bar/pub viewing, and other viewing parties. I have ESPN at home, but I intend to watch every single USA match in a public place. There will be on average hundreds if not thousands of eyes on every screen I use to watch these matches.

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