Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Viewing of World Cup ads tops 1 billion minutes
by Paul Kennedy, June 19th, 2014 5:19PM
Subscribe to Soccer America Daily

MOST READ
TAGS:  soccer business, video, world cup 2014

MOST COMMENTED

[WORLD CUP COMMERCIALS] Every winter, the topic of conversation becomes the Super Bowl and the new advertising campaigns around the game. But it turns out, they have nothing on World Cup ads, which people around the world have already spent 1.2 billion minutes watching -- four times as many minutes as they spent watching 2014 Super Bowl ads. For the 10 top most-watched World Cup ads.

Of note about the ad campaigns (via MediaPost's Laurie Sullivan):

-- YouTube World Cup ads were three minutes on average vs. one minute for Super Bowl ads.

-- YouTube channel subscribers have increased 18 percent via the top-10 watched ads.

Top five views by country:
1. Brazil61 million;
2. USA 57 million;
3. Mexico 50 million;
4. United Kingdom 27 million;
5. Colombia23 million.

Note:Viewing figures as of Thursday afternoon.

1. Activia, La La La (Brazil), 137 million



2. Nike, Winners Stars, 80 million



3. Samsung, The Training, 54 million



4. Nike, The Last Game, 49 million



5. adidas, The Dream: all in or nothing, 35 million



6. Itau, Mosta tua força Brasil, 17 million



7. adidas, House Match, 16 million



8. Castrol, Neymar Jr. v Ken Block, 15.5 million



9. Nike, Risk Everything, 15.3 million



10. Beats By Dre (Now owned by Apple), The Game Before the Game, 17.2 millions



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
USA-Ecuador: Nagbe makes it a feel-good friendly    
It felt at times as if one were watching a scrimmage, the USA-Ecuador Copa Centenario preparation ...
MLS Week 13: Results & Standings    
The Philadelphia Union played Orlando City to a 2-2 tie at Camping World Stadium in front ...
What They're Saying: Mike Francesa    
"I know I get accused of knowing nothing about soccer, and I don't, I know absolutely ...
USA-Ecuador International Friendly Player Ratings    
Halftime subs Bobby Wood and Darlington Nagbe revived a sluggish U.S. attack and in the final ...
What They're Saying: Garth Lagerwey    
"I'd like to stay focused on the performance of the team. Obviously, for all of us, ...
MLS Countdown: Voids in Crew and Impact backlines    
In terms of severity, the knee injury suffered by Columbus centerback Gaston Sauro last weekend in ...
MLS: Coyle departs Houston Dynamo    
Owen Coyle is the first coaching casualty of the MLS season. The Houston Dynamo, last in ...
Roster: U.S. U-23 women head to Nordic Cup    
The U.S. U-23 women's national team, coached by Janet Rayfield, will face Sweden (June 2), Norway ...
Rampone's U.S. Olympic hopes fade    
Christie Rampone, whose 311 caps are second all-time behind Kristine Lilly's 354, pulled out of the ...
U.S. Abroad: MK Dons releases Cropper    
U.S. under-23 national team keeper Cody Cropper won't have his the option picked up by MK ...
>> Soccer America Daily Archives