Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Viewing of World Cup ads tops 1 billion minutes
by Paul Kennedy, June 19th, 2014 5:19PM

TAGS:  soccer business, video, world cup 2014


[WORLD CUP COMMERCIALS] Every winter, the topic of conversation becomes the Super Bowl and the new advertising campaigns around the game. But it turns out, they have nothing on World Cup ads, which people around the world have already spent 1.2 billion minutes watching -- four times as many minutes as they spent watching 2014 Super Bowl ads. For the 10 top most-watched World Cup ads.

Of note about the ad campaigns (via MediaPost's Laurie Sullivan):

-- YouTube World Cup ads were three minutes on average vs. one minute for Super Bowl ads.

-- YouTube channel subscribers have increased 18 percent via the top-10 watched ads.

Top five views by country:
1. Brazil 61 million;
2. USA 57 million;
3. Mexico 50 million;
4. United Kingdom 27 million;
5. Colombia 23 million.

Note: Viewing figures as of Thursday afternoon.

1. Activia, La La La (Brazil), 137 million

2. Nike, Winners Stars, 80 million

3. Samsung, The Training, 54 million

4. Nike, The Last Game, 49 million

5. adidas, The Dream: all in or nothing, 35 million

6. Itau, Mosta tua força Brasil, 17 million

7. adidas, House Match, 16 million

8. Castrol, Neymar Jr. v Ken Block, 15.5 million

9. Nike, Risk Everything, 15.3 million

10. Beats By Dre (Now owned by Apple), The Game Before the Game, 17.2 millions

No comments yet.

Sign in to leave a comment. Don't have an account? Join Now



Recent Soccer America Daily
MLS preseason returns to Tucson in 2016    
Ten MLS teams will take part in preseason training in Tucson, Arizona, where the 2016 Desert ...
Ellis calls up Colaprico and Lavelle for first time    
U.S. women's national team coach Jill Eilis called in 28 players -- 20 who went to ...
What They're Saying: Chris Dangerfield    
'We used to go to movies, have cups of tea, strange things you do when you ...
What They're Saying: Tim Leiweke    
"I think we have found a site. It's probably different than what people think we're doing, ...
Video Pick: How Ronaldo gets treated by customs     
Cristiano Ronaldo doesn't seem to have a difficult time getting through customs, as demonstrated by this ...
NASL's Jacksonville banks on Tony Meola    
Hall of Fame goalkeeper Tony Meola, whose previous coaching experience since retiring as a player in ...
Video Pick: Messi proves he's fully recovered    
Lionel Messi, out of Barcelona's starting lineup for two months because of a knee injury, scored ...
Red Bulls' success nets Marsch Coach of the Year honors    
Inexperienced head coaches don't often flourish in MLS, yet in just his second season as a ...
TV Report: El Clasico draws 1.87 million BeIN Sports viewers    
The Real Madrid-Barcelona game on beIN Sports and beIN Sports en Espanol drew a combined television ...
What They're Saying: Rangers manager Mark Warburton    
"I have been delighted with his contribution and the last game he played for Rangers was ...
>> Soccer America Daily Archives