Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Viewing of World Cup ads tops 1 billion minutes
by Paul Kennedy, June 19th, 2014 5:19PM

MOST READ
TAGS:  soccer business, video, world cup 2014

MOST COMMENTED

[WORLD CUP COMMERCIALS] Every winter, the topic of conversation becomes the Super Bowl and the new advertising campaigns around the game. But it turns out, they have nothing on World Cup ads, which people around the world have already spent 1.2 billion minutes watching -- four times as many minutes as they spent watching 2014 Super Bowl ads. For the 10 top most-watched World Cup ads.

Of note about the ad campaigns (via MediaPost's Laurie Sullivan):

-- YouTube World Cup ads were three minutes on average vs. one minute for Super Bowl ads.

-- YouTube channel subscribers have increased 18 percent via the top-10 watched ads.

Top five views by country:
1. Brazil 61 million;
2. USA 57 million;
3. Mexico 50 million;
4. United Kingdom 27 million;
5. Colombia 23 million.

Note: Viewing figures as of Thursday afternoon.

1. Activia, La La La (Brazil), 137 million



2. Nike, Winners Stars, 80 million



3. Samsung, The Training, 54 million



4. Nike, The Last Game, 49 million



5. adidas, The Dream: all in or nothing, 35 million



6. Itau, Mosta tua força Brasil, 17 million



7. adidas, House Match, 16 million



8. Castrol, Neymar Jr. v Ken Block, 15.5 million



9. Nike, Risk Everything, 15.3 million



10. Beats By Dre (Now owned by Apple), The Game Before the Game, 17.2 millions



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
ICYMI | MLS: Report: New DP procedures formulated    
Allocation money could become even more valuable under new policies adopted by MLS. One of the ...
Reader's Note: Watch for Special July 4th Edition    
Soccer America will publish Soccer America Daily on Saturday as it previews Sunday's Women's World Cup ...
Scouting Report: USA preps for Gold Cup against Guatemala    
Two years ago, the USA tuned up for the Gold Cup with a 6-0 win over ...
Video Pick: Freddy Adu -- Good News, Bad News     
The good news is that Freddy Adu scored an impressive free kick goal. The bad news ...
NASL enters Phase 2; Strikers welcome back ex-coach    
The New York Cosmos, as champions of the 10-game spring season, are ensured a spot in ...
Video Pick: Hope Solo -- 'Why I'm a goalkeeper'    
Hope Solo explains how she embraced the goalkeeper position after having enjoyed more the role of ...
Video Pick: Julie Johnston thanks her family    
Defender Julie Johnston, who has marshaled the American defense that has conceded only one goal at ...
What They're Saying: Professor Cheryl Cooky    
"Gender is probably a factor. We have in our culture a protectionist stance toward women." -- ...
Three Americans nominated for top WWC award    
Americans Julie Johnston, Carli Lloyd and Megan Rapinoe are on the short list for the adidas ...
Gold Cup: Klinsmann gives Dempsey's captaincy to Bradley    
Not unexpectedly, U.S. national team coach Jurgen Klinsmann has named Michael Bradley his captain for the ...
>> Soccer America Daily Archives