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USA-Portugal shatters all soccer viewing records
by Paul Kennedy, June 23rd, 2014 4:25PM

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TAGS:  men's national team, soccer business, television, world cup 2014

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[SOCCER ON THE AIR] Sunday's USA-Portugal was watched by 18.2 million viewers on ESPN, setting a record for the most-viewed soccer match in the ever on any U.S. network. It surpassed the previous high of 17,975,000 viewers for the 1999 Women’s World Cup final on ABC.

The 18.2 million viewers topped the viewers for every game of the 2014 NBA Finals, which averaged 15,524,000 viewers.

The 9.6 rating is the highest-rated men’s soccer telecast ever -- topping a 9.5 for Brazil-Italy 1994 World Cup final -- and second highest-rated soccer match overall behind an 11.4 rating for 1999 Women’s World Cup final.

In addition, 6.5 million viewers watched the 2-2 draw in Manaus on Univision -- a record for a U.S. World Cup match on the Spanish-language network -- to put the total televison audience on almost 25 million viewers.

In addition, WatchESPN drew a 490,000 average minute audience with a total of 1,373,000 viewers and 61,691,000 minutes viewed.

ESPN, ESPN2 and ABC have combined to average 4,273,000 viewers and a 2.6 rating through the first 32 matches, marking increases of 50 percent and 44 percent, respectively, over the first 32 games in 2010.

-- The match is ESPN’s most-viewed program excluding NFL and college football telecasts.

-- The viewers peaked on ESPN at 22,961,000 viewers for the last half hour of the match.

USA-Portugal Market Ratings:
13.3 Washington, D.C.
12.6 Columbus
12.5 New York
11.5 Boston
11.3 Hartford/New Haven
11.2 Providence
11.1 Atlanta
11.0 Baltimore
10.5 Norfolk
10.5 Orlando
10.5 Sacramento


2 comments
  1. Andrea Hana
    commented on: June 23, 2014 at 6:58 p.m.
    I love to see this kind of support and the coverage of it, but... "... most-viewed soccer match in the ever on any U.S. network." Nice grammar. (sarcasm, sarcasm)

  1. Mark Hardt
    commented on: June 30, 2014 at 8:50 a.m.
    It won't translate directly to MLS numbers but will rachet up the marketing machine for US soccer. the Baseball people are running scared with this. Even the NFL people are a bit jealous of the nationalism. Once guy suggested an American Football World Cup. Completely forgetting only Canada plays and the rules are way different. So you can;t even have a Bilateral series. or can you? HEre is an idea have a home and home against canada in (helmet) football where each team plays their home rules and total score wins. So the Americans have better athletes but playing three downs and a cloud of footballs may not work for them. The canadians will get crushed by 300 pound lineman but they can play the wishbone like the Air Force Academy does to deal with Notre Dame.


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