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USA-Germany match shatters streaming records
by Paul Kennedy, June 27th, 2014 4:03PM

TAGS:  soccer business, world cup 2014


[SOCCER ON THE AIR] ESPN’s telecast of the USA-Germany match on Thursday averaged a 6.7 rating and 10,771,000 viewers, making it the third most-viewed World Cup match ever on ESPN or ESPN2 behind the USA-Portugal and USA-Ghana matches that kicked off at 6 p.m. ET.

The telecast ranks as ESPN’s most-viewed weekday, non-holiday, afternoon program on record.

2014 U.S. World Cup Audiences:
18.2 million USA-Portugal, ESPN
11.1 million USA-Ghana, ESPN
10.8 million USA-Germany, ESPN

2010 U.S. World Cup Audiences:
14.9 million USA-Ghana, ABC
13.1 million USA-England, ABC
6.2 million USA-Algeria, ESPN
5.2 million USA-Slovenia, ESPN

The viewerships figures don't include the unknown number of fans who watched the game at public viewing events or gathered at bars or restaurants for the game.

In addition, the USA-Germany match also garnered multiple audience records for WatchESPN:

-- 1,050,000 average-minute viewers;
-- 3,200,000 unique viewers;
-- 143,000,000 live minutes viewed.

Such was the demand that some fans said they could not get the WatchESPN feed.

In addition, Univision reported that 1.7 million watched the USA-Germany on its free digital stream.

USA-Germany Ratings:
New York (9.7)
San Diego (8.6)
Sacramento (8.3)
Seattle/Tacoma (8.1)
Orlando (8.1)
Baltimore (8.1)
Columbus (8.1)
West Palm Beach (7.9)
Providence (7.6)
San Francisco (7.2)
Austin (7.2)

GROUP STAGE. ESPN has averaged 3,540,000 viewers for the 48 ESPN, ESPN2 and ABC telecasts combined in the group stage. The 2014 averages mark significant increase in viewers over ESPN’s opening-round telecasts in 2010 and 2006: 46 percent and 109 percent (vs. 2,429,000 viewers in 2010 and 1,691,000 in 2006).

-- WatchESPN is averaging 737,000 viewers through 48 World Cup matches for an increase of 149 percent over 2010 figures.

World Cup Ratings:
Washington, D.C. (4.0)
New York (3.7)
San Francisco (3.5)
Orlando (3.1)
Los Angeles (3.1)
Hartford/New Haven (3.1)
San Diego (3.0)
West Palm Beach (2.9)
Miami/Fort Lauderdale (2.9)
Richmond (2.9)
Atlanta (2.9)
Boston (2.9)
Columbus (2.9)

  1. Scott O'connor
    commented on: June 28, 2014 at 9:33 a.m.
    It helps when the games are played in our hemisphere. 2006 and 2010 were played 6-9 time zones ahead. Early AM games hard to watch during the week. The England-USA game was on a Saturday and thus had good viewership.....
  1. Julio Moreira
    commented on: June 28, 2014 at 9:47 a.m.
    It is always a surprise and disappointment to a lot of us, that love the USA team, but happen to watch the games on the Spanish speaking channels for various reasons. there are millions watching it at work, offices, banks and on restaurants and many different places in Spanish. So, count us when you write about ratings and you will be pleasantly surprised. JM

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