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Brazil-Chile watched by more than 6 million viewers
by Paul Kennedy, June 29th, 2014 5:31PM

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TAGS:  soccer business, world cup 2014

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[SOCCER ON THE AIR] Saturday’s Brazil-Chile match on ABC earned a 3.8 rating and averaged 6,142,000 viewers, based on Nielsen fast nationals, making it the highest-rated non-U.S. team match ever in the round of 16. Only USA-Brazil (9.3 in 1994) and USA-Ghana (8.5 in 2010) have drawn higher ratings.

Also on Saturday, ABC’s Colombia vs. Uruguay telecast earned a 3.3 rating and 5,362,000 viewers.
 
Through the first 50 World Cup matches, ESPN’s coverage is averaging a 2.3 rating and 3,653,000 viewers, increases of 28 percent and 31 percent, respectively, from four years ago.

To date, the highest-rated markets on the ESPN networks are Washington, D.C. (4.1), New York (3.7), San Francisco (3.5), Los Angeles (3.3) and Orlando (3.2).


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