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USA-Belgium draws combined TV audience of 21.6 million
by Paul Kennedy, July 2nd, 2014 4:17PM

TAGS:  soccer business, television, world cup 2014


[SOCCER ON THE AIR] ESPN’s telecast of Tuesday’s USA-Belgium World Cup match averaged 16,491,000 viewers and a 9.8 rating, making it the second most-viewed men’s soccer game in the United States ever across all networks (behind the 18,220,000 viewers and 9.6 rating on ESPN for USA-Portugal). USA-Belgium averaged 5.1 million on Univision, putting the combined television audience at 21.6 million.

Largest Soccer Audiences:
18.2 million USA-Portugal (2014 World Cup), ESPN
18.0 million USA-China (Women's World Cup), ABC
16.5 million USA-Belgium (2014 World Cup), ESPN

At its highest point, ESPN’s telecast averaged 19,543,000 viewers and an 11.5 rating from 5:30 to 6 p.m., while WatchESPN peaked at 1,500,000 users. In addition, WatchESPN delivered a platform record average minute audience of 1,107,000 viewers.

2014 U.S. World Cup Audiences:
18.2 million USA-Portugal, ESPN
16.5 million USA-Belgium, ESPN
11.1 million USA-Ghana, ESPN
10.8 million USA-Germany, ESPN

2010 U.S. World Cup Audiences:
14.9 million USA-Ghana, ABC
13.1 million USA-England, ABC
6.2 million USA-Algeria, ESPN
5.2 million USA-Slovenia, ESPN

The 2014 World Cup has now delivered ESPN’s six largest audiences for World Cup games ever. The 2014 coverage through 56 games marks increases of 44 percent and 122 percent vs. 2010 and 2006 in terms of viewers and 39 percent and 92 percent in terms of ratings.

ESPN World Cup Audiences:
2.5 ratings | 4,080,000 viewers
2010: 1.8 rating | 2,836,000 viewers
2006: 1.3 rating | 1,838,000 viewers
Through 56 games.

Twenty markets recorded their highest overnight rating for a World Cup game on ESPN or ESPN2 ever, including six that were among the top seven largest for the telecast.

Top 10 metered markets:
*New York (15.0)
*Hartford/New Haven (13.2)
Washington, D.C. (12.8)
*Richmond (12.3)
*Boston (12.2)
*West Palm Beach (12.0)
*Baltimore (11.4)
Cincinnati (11.4)
San Diego (11.0)
Columbus (10.8)
*Norfolk (10.8)
Orlando (10.8)
*Highest overnight rating ever.

1 comment
  1. G O
    commented on: July 4, 2014 at 1:56 a.m.
    Too bad you deleted my comment in this space two days ago. Why? I shall try again but this time make it shorter. Very fine TV viewership stats for the US and Mexico games during World Cup 2014. But let's be realistic that the viewership might even be just about doubled if these matches were properly played at a local Brazil venue stadium kickoff time of 7 or 8 p.m. (in Manaus, in Recife, in Natal, in Fortaleza, in Salvador, etc.) as they should be. This nonsensical 1 p.m. and 5 p.m. (or 4 p.m.) local Brazil host city stadium kickoff times are to placate the European TV market. False and wrongheaded thinking by FIFA. Also dangerous to the health and well being of the players AND fans in the stadiums involved. We've seen this same farcical nonsense before in Mexico 1986 and USA hosting in 1994. Let's put an end to the stupidity of making the players and fans have to endure a 1 p.m. kickoff (as tomorrow) in Salvador. That diminishes the game and places risks peoples' health. Please leave this comment this time, SA Staff. If you do not wish for commentary here, then, please why do you allow a "submit comment" entry space? Please leave this. This is an essential element of the game, having logical kickoff times that enhance the game and do not unnecessarily hurt it. And: Wouldn't you prefer to see how viwership in the USA would be if we were talking a 8 p.m. EST kickoff for USA - Germany or USA - Belgium? I would. Thank you.

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